ADHIKA ARCHITECTS

ARCHITECTURAL FIRM BUSINESS PLAN

Presented to Ar. Emerson Baquiran of the Department of Architecture

of College of Architecture and Fine Arts

In partial fulfillment
of the requirements for Architectural Professional Practice 3:
Global Practice in the 21st Century

Presented by
Dakanay, Justine SL.
Nuelan, Gillian L.
Oliva, Charissa Mae P.
Sulla, Michael
Tapnio, Charles Dominic R.

BSA-4A
May 24, 2022

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 TABLE OF CONTENTS

● EXECUTIVE SUMMARY - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3

● INTRODUCTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4
Timeline - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4
Key Personnels: Our Team - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -5
Firm Location - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6
Registration - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 8

● FIRM DESCRIPTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 9
Firm Name - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -10
Type of Practice - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10
Core Business Values - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -10
Mision, Vision, and Objectives - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -11

● MARKET RESEARCH - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 12
Architectural Design Trends - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 14
Target Demographic - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 15
Company Competitiveness & SWOT Analysis - - - - - - - - - - - - - - - - - - - - - - - - - -16

● MARKETING TOOLS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 16
Logo - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 16
Letterhead - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 17
Business Cards - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -17
Social Media Platforms - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 19
Website Design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 22

● SERVICES - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -26
Architectural Services Offered - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 26
Portfolio - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 27

● OFFICE ORGANIZATION AND MANAGEMENT - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -44

Organizational Chart - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 44
Task and Responsibilities - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -45
Office Design and Layout - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -46
Office Furnitures and Equipments - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -54
Uses of Funds - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - 55

● APPENDICES - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -56
Resumes of Management - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 62

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 EXECUTIVE SUMMARY
The ADHIKA Architects is a general partnership architectural firm that is
established by Ar. Charles Dominic Tapnio, making him the principal architect of the firm.
Due to his passion in designing and being involved in the architect profession for seven
years and with his good relations to his classmates and friends during studying in
university, he decided to form an architectural firm with other four more Architects: Justine
Dakanay, Gillian Nuelan, Charissa Mae Oliva, and Michael Sulla, and them being the
project architects of the firm.

The ADHIKA firm name is rooted from the tagalog word “adhika and adhikain” with
the English translation of aspiring, having a purpose, a goal, and intentions. The firm
envision itself as an architectural design firm that will serve many clients based on their
ADHIKA in their designs for their project, and a firm that will be known more in designing
various projects especially in residential and commercial built type of projects.

The firm market research is flexible and adaptive. As it will be updated in different
Architectural design trends, and the different issues the world and the construction and
design industry will face as time passes by. Furthermore, the firm is assessing their
strength, weaknesses, opportunities, and threats for keeping on track in operating as a
firm.

The firm is competitive enough to keep up to other architectural firms, as it is

comprised of an office organization with various established professionals in line with
architectural design. The firm have an adequate number of architectural to non-
architectural staff needed for a smooth office workflow for each project, and it ensures
that each employee will receive fair salary, for there is an adequate budget allocation,
and an office through renting commercial office space in the city, for a good office working

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environment that will benefit not only the workers but also in the designing and planning
processes.

INTRODUCTION

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KEY PERSONNELS : OUR TEAM

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Firm location

Figure 1. Vicinity Map and FCL Building Exterior

The Adhika Architect’s office location will be at FCL Center, 15 1108 Xavierville
Avenue, in Quezon City, Metro Manila. The office will be located on the top, 6th floor of
the building, and is a rentable commercial space. The Adhika Architects’ planning and
decision making prior to the office setup and location were rooted from the personal
preferences of them combined. Choosing an ideal office environment that will each satisfy
and suit the personality of each of the designers. The design team choose this “in city”
office location and rentable commercial space office setup, with the consideration of the
building spaces and amenities such as parking spaces, on site retail spaces, and the high

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speed internet connection. The commercial building is also located in the vicinity where
commercial and residential spaces are abundant.

Registration

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 BUSINESS DESCRIPTION

Firm / Business Name

Name is an important part of building an identity. In the application of business

in the architecture and building construction, name serves as an outline of their totality.
Furthermore, it is a good public relations element or a marketing tool. Having an appealing
and catchy name provides leverage on having good impressions or big impact which
would help in acquiring more clients. The TED Talk video of Jonathan Bell, an expert in
brand marketing and advertising, about creating a brand name, mentioned its seven types
that guided the presently established businesses in creating their own. These are
eponymous, descriptive, acronymic, suggestive (either real, composite, or invented),
associative, non-english and abstract. The firm decided to follow the associative and
descriptive category. Associative types were described as names reflecting imagery of
the brand or providing deep meanings that creatively describes the company. On the
other hand descriptive is the most recognizable way of naming a brand which is directly
describing the company. It is a great combination providing creative and comprehensible
titles for the team.

“Adhika” is a Tagalog word which means vision, purpose, aspiration,

intention or goal. This fills the associative aspect of the name while the added word
“architects” encompasses the descriptive. The firm believes that having vision is an
essential part of accomplishing tasks and organizational purpose. Likewise, they consider
this word to be a representation of the core responsibility of an architect which is turning
dreams and vision into reality. People or clients seek architects with their own vision in
relation to their project design. Starting from these aspirations, the firm aims to connect
with the client and begin building the fragments of their abstract ideas into observable or

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tangible designs. The adhika architects’ objective is to assume projects not as additional
documents to the portfolio but rather as another vision to fulfill.

Type of Practice

Adhika Architects is a general partnership design firm that practices both design
studio and assembly line, but we are more inclined in design studio practice.

A design firm only focuses on designing the structure while outsourcing the
building part of the structure to other architectural firms and construction firms making it
a collaboration project. One reason why Adhika Architects only function as a design firm
is because of our manpower. Adhika Architects only have six regular design staff with a
small number of non-design staff under its roof. Adhika Architects is very small and very
new at this moment to provide a design-and-build service for our clients.

Core Business Values

For Adhika Architects core business values, our team chooses words that best describe
our values, principles, and practice as a firm. Our team also decided to make our business
values as a single word to make it easier to memorize and instill in one’s mind.

A - Accountability

D - Diligence

H - Honesty

I - Innovative

K - Kalon (The ancient Greek word that can be translated as beautiful,

good, noble, or fine)

A - Adaptability

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 MARKET RESEARCH

Architectural Design Trends

Today, when external and interior harmony is crucial everywhere and in

everything, it is critical to find an exterior and house architecture solution that perfectly
conforms to your mood and current architectural trends – especially since architects may
provide you with a wealth of unique ideas.

Nowadays, architectural design trends emphasize new and innovative technology,

long-lasting architectural components, and careful consumption. It's also worth noting that
today's architecture is a mirror of social trends. As a result, recycled materials, alternative
energy sources, and environmental sensitivity will once again be emphasized. This
architectural design trends are the following:

● Smart Home Technology

The "smart home" technologies have risen to prominence in an era of utility

and environmental concern. Highly intelligent systems provide high-quality
ventilation, convenient lighting, and appliance management, and, of course,
optimum safety, resulting in a comfortable and high-tech paradise for homeowners.
Another factor to consider is that such systems are quite effective at regulating
energy consumption, which is especially important for ecologically aware
individuals.

● Green Solutions For An Eco-Impact

Architects have been working hard in recent years to put the idea of living
as close to nature as possible into practice. As a result, in 2022, a true symbiosis
of active natural solution use and environmental stewardship will take center stage.
The use of recycled and natural materials in decoration and construction; and the

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 transition to more ecologically friendly technology, raw materials, and equipment
are all examples of this in new building architecture.

● Energy-Saving Technology

When it comes to ultra-current architectural trends, passive houses or eco-

houses are undoubtedly at the top of the list. Residential structures of this type
strive to reduce energy usage as much as possible, primarily by reducing heat
loss.

In theory, an ideal eco-house does not require the cost of cooling and
heating the air to a pleasant temperature because people and household
appliances are believed to produce heat and balanced architectural solutions
provide cooling.

● Refurbish And Reforming Of Old Buildings

Rehabilitating old buildings, many of which are historically significant, to

repurpose them is a trend that we have been witnessing in our cities for several
years.

Also, housing reform to adapt them to current societal demands and provide
more amenities. These measures have the advantage of being less expensive
than building a house or building from the ground up.

● The Kitchen Is The New Protagonist And The Bathroom Is A Space For Relaxation

Architects will place a greater emphasis on kitchens and bathrooms in

residences. The kitchen remains the center of home activity. It has changed over
time and is now the heart of the house. Architects and designers are thought to be
paying attention to the improving housing market. The open kitchen trend includes
cooking, dining, and lounging areas.

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 Bathrooms, on the other hand, are now utilized not just for grooming and
personal care, but also for relaxation and recovery after a long day. Bathrooms are
used by people to relax, disconnect from the outside world, and reconnect with
themselves. As a result, the architects' goal will be to build restrooms that meet
people's needs.

Target Demographic

ADHIKA Architects' target clients are mostly residential homeowners and

commercial or business owners in the domestic market. Homeowners make up the
majority of the population, and this will be stressed throughout the firm's marketing and
promotional efforts. Although our target clients are the homeowners and business
owners, ADHIKA Architects are open for any market group such as developers,
government, and contractors dependent upon establishing meaningful relationships, and
responding and qualifying for requests for proposals. Also, we are open for consultations
to clients that need a better understanding for their projects.

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Company Competitiveness

We will ensure top quality work even with limited resources thanks to the
considerable expertise of our personnel and architects, as well as the management skills
of our firm's owner.

Our employees are very collaborative and will communicate with you throughout
the process to ensure that you receive exactly what you desire. Furthermore, we may
provide you with a perspective before implementing your idea utilizing design tools such
as AutoCAD, Revit, and others so that you can make any necessary adjustments.

Finally, our charges are exceptionally inexpensive depending on your budget,

giving you the opportunity to experience our services even if you only need minor work
done, such as upgrading a corridor or a balcony.

SWOT Analysis

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 MARKETING TOOLS

Logo

Adhika Architects logo consists of the shape of triangles and circles, some lines,
and the color purple. Triangle is the strongest and sturdiest among all shapes, it also
signifies stability as it is common to see in bridges and roof trusses. The triangle shape
also means a stable base and providing immense support. The triangles in the logo also
look like two letter A’s, which is also the acronym of Adhika Architects (AA). The two
circles signify the eyes and the mind, two of many things you need in designing. The thin
lines in the logo signifies one of the firm’s mottos “One line at a time”, it is a variation of
“one step at a time” quote. Our team agrees that the logo will be on color purple or
#9615DB to be exact. The color purple signifies creativity, mystery, spiritualism, wisdom,
and magical in color psychology.

Letterhead

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 An official company letterhead is essential for establishing a company's identity.
The company's logo and basic contact information are on the letterhead. It is now required
that all letters and proposals delivered to clients have letterhead for more professional
approach.

Business Cards

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 George Salvan mentioned in his book entitled Architectural Practice and
Construction Management that public relations or marketing is an important aspect in
business for it helps captivating more clients to patronize the business and keep the
activity of the firm. Several standard marketing tools are utilized for public relations such
as business cards. The firm decided to use the aforementioned book as well as some
gathered business cards from the previous conventions or exhibits that the team
members were able to attend, as the guide in creating the final design of the card. The
firm also decided to create two designs, one which is a standard design containing all
required information of the firm and another which included the business representative
names. Both cards utilized the standard 2” x 3” size and landscape oriented design. The
type of material would be paper while the thickness would depend on the occasion where
the cards are to be distributed. The 14pt card stock would be used for common marketing,
displayed and distributed to any people during open to general public-conventions while
the 18pt card could be handed to prospective clients and other more official gatherings.
Furthermore, necessary information was included such as office address
and the business telephone number. Since businesses are now marketed on the internet
and people mostly prefer doing transactions online, the card included information such as
email address, website link, and social media accounts like facebook and instagram. The
card also incorporated a generated QR Code leading to the business website. The other
design included the representative name, position in the firm, and personal contact
number. In terms of design, the firm decided to integrate the theme or colors of the firm
which is light gray (#D2D3D3) and purple (#9615DB). This color signifies creativity,
spiritualism which is specifically related to harmony, protection and support, and wisdom
which the company aims to uphold. Additional linear figures or drawings were added
which represent building and floor plans that provide an overview of the services to be
offered by the firm.

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Social Media Platforms

The firm maximizes the opportunities given by the advancements in

technology and internet. We aim to create an accessible relationship with the clients and
general public by creating social media accounts. The following images are gathered from
the assumed social media webpages and accounts (facebook and instagram) of the firm
incorporating the themes, designs and colors of the firm together with images and videos
of the sample projects.

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Website Design

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 SERVICES

Architectural Services

Adhika Architects offers a variety of architectural services to our clients, it can just be a
consultation or a full design service, if the firm can provide it, we will do it. Below are some
of the services that Adhika Architects provides.

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Regular Design Services – A full architectural design service, from pre-design phase up
to turn-over of the structure. Adhika Architects accept any kind of projects, from residential
projects, commercial, industrial, up to institutional projects.

Interior Design Services – The firm can also design just the interior of the structure, it
can be just one room or a whole house. This is the most common service that we always
ask for.

Architectural Consultation – Architectural consultation is different, because we are only

hired to give some people our opinions and insight about the problems in their projects,
and after that, the commission is done.

As much as some of the design staff want to get involved in government projects and
biddings, we decided that we will not partake in government biddings for now because
our firm is small and just starting out. We are sure that we will partake in some government
projects in the future.

Portfolio

The Ragnvindr Residence

This is a residential project we designed in Terra Moy Street Villa Cecilia Tagaytay,
Cavite. The owner wants a two storey residential for his family of seven. The owner is a
big fan of Vic Sotto, so he wants his house to look like Vic Sotto’s house. The owner also
wants a spacious backyard with a swimming pool for family, visitors, and home events.

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The Dakanay Residence

This incredible Two-Storey Modern Villa designed by ADHIKA Architects has a 1,020
sq.m. lot area and a 290 sq.m. total floor area located in Lipa, Batangas. The residence
features modern villa design with an incredible outdoor swimming pool and a high ceiling
living room that are always a favorite design feature in any residential house. This design
which showcases a gorgeous design inside in both levels has the following features:

Ground Floor • Maids Room

• Porch • 4 Car Carport

• Foyer • Lanai

• Powder Room • Swimming Pool With Deck

• Guest Bedroom With T&B Second Floor

• Living Area • Family Area

• Dining Area • Entertainment Room

• Kitchen • Common T&B

• Pantry • 4 Bedrooms With Connecting

T&B And Balcony
• Common T&B
• Master Bedroom With Walk-In
• Dirty Kitchen
Closet And T&B

• Laundry Room

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The Plantitop

Plantitop Cafe is a Rooftop based Modern Cafe located at 3885 Gen. Macabulos
Makati, Metro Manila

Perforated Ceiling tile – this material is ideal for a rooftop setting, when the warm air
rises at the top it will need an exit. For a much better airflow and cooler air. This tile is
used in the indoor Dining area and Kitchen.

Redbrick wall- Redbrick wall is used in cafes to give an industrial look. It gives a
Newyork vibe and looks aesthetically pleasing with the right lighting. This wall is used in
the Bar, Lounge area, Comfort room, and Kitchen.

Whitewall – a basic White painted wall for the entrance. To highlight the brick wall and
decorations in the café.

Wood plank- wood flooring and red bricks go hand in hand to make an aesthetically
pleasing café. The wood plank gives off a natural and welcoming vibe, it complements
the greenery theme of the café.

The wood plank is used in the indoor dining area and the Kitchen.

Slate stone tiles – black slate stone tiles makes the outdoor dining area look classy.

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The Kamayan Diner

Kamayan Diners is a Filipino Themed Restaurant that is located at 101 6th St. Pasay,
Metro Manila

Wood Plank Ceiling Tile – wood plank ceiling tile over all the place to continue the
natural effect of the restaurant . Wood gives the natural and calming effect helping the
users relax and feel at ease when visiting. Located at the Lobby, Dining area, Comfort
room, Kitchen, Locker and Pantry.

Wood And Bamboo Accent Wall – Wood textured paint is the base wall material of the
Dinner, an addition of Bamboo poles as the accent or decoration of the windowless
walls. The combination of wood and bamboo in the interior gives the Filipino Traditional
Bahay kubo house. Located at the Dining area.

Epoxy Resin Wood Pattern – is a light flooring material that is low maintenance and
more economical than regular tiles, it gives the feel of Waxed floor like the old days. By
using light flooring material it will make the Dinner look brighter and wider. Used at
lobby, Dining area, Kitchen, Comfort room, Pantry and Locker room.

Customized Seating and Tables – The sofa is customized to look like a chest, made of
wood and metal bracing. By using the sofa as seating, it will increase the space for
movement and make the customer comfortable while eating.

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The Burger Hacks

Burger Hacks is Retro Fast Food Restaurant that is located at 114 Jupiter Makati,
Metro Manila

Gypsum board panel – The Gypsum board panel ceiling tile compliments the overall
theme of the place. Basic white is a go-to retro for keeping the ceiling simple and letting
the decorations accessorize the place. This is used in the Dining area, Kitchen, Comfort
room, Pantry and disposal room.

White and red paint wall for the Retro theme. Red is used as an accent color for the
columns and White as the main wall color.

Vinyl Tile flooring – the classic Vinyl checker tile for the flooring, it screams retro vibes
andis never outdated. Used in Dining area, Kitchen and comfort room.

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 OFFICE ORGANIZATION AND MANAGEMENT

Organizational Chart

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Task and Responsibilities

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Office Design and Layout

LOBBY

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OFFICES

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PANTRY

LEISURE AREA / REST AREA

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PRINT ROOM

MATERIAL ROOM

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CONFERENCE ROOM

MEETING AREA WITH THE CLIENT

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OFFICE OF THE SECRETARY

ARCHIVES

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ACCOUNTING

RESTROOMS

Office Furnitures and Equipments

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Uses of Funds

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APPENDICES

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