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  • Celebs, Influencers Take Legal Opinion On Claims As CCPA Guidelines Come Into Force - The Economic Times

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    Celebrities and influencers in India are seeking legal advice to ensure the claims they make in advertisements comply with new guidelines issued by the Central Consumer Protection Authority (CCPA) regarding endorsements. The guidelines make such claims legally enforceable for the first time. Big celebrities are carefully vetting their social media posts and endorsements to avoid potential legal issues now that there are strict rules around what can be promoted. Ad agencies, legal firms, and talent management companies say influencers and individuals are hiring them to screen claims and check for compliance with the CCPA guidelines.

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    Celebs, influencers take legal opinion on claims as CCPA guidelines come into force - The Economic Times

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    Celebrities and influencers in India are seeking legal advice to ensure the claims they make in advertisements comply with new guidelines issued by the Central Consumer Protection Authority (CCPA) regarding endorsements. The guidelines make such claims legally enforceable for the first time. Big celebrities are carefully vetting their social media posts and endorsements to avoid potential legal issues now that there are strict rules around what can be promoted. Ad agencies, legal firms, and talent management companies say influencers and individuals are hiring them to screen claims and check for compliance with the CCPA guidelines.

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    Celebs, Influencers Take Legal Opinion On Claims As CCPA Guidelines Come Into Force - The Economic Times

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    Celebrities and influencers in India are seeking legal advice to ensure the claims they make in advertisements comply with new guidelines issued by the Central Consumer Protection Authority (CCPA) regarding endorsements. The guidelines make such claims legally enforceable for the first time. Big celebrities are carefully vetting their social media posts and endorsements to avoid potential legal issues now that there are strict rules around what can be promoted. Ad agencies, legal firms, and talent management companies say influencers and individuals are hiring them to screen claims and check for compliance with the CCPA guidelines.

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    8/17/22, 1:47 PM Celebs, influencers take legal opinion on claims as CCPA guidelines come into force - The Economic

    ome into force - The Economic Times

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    Business News › Industry › Services › Advertising › Celebs, influencers take legal opinion on claims as CCPA guidelines come into force

    Celebs, influencers take legal opinion on claims as


    CCPA guidelines come into force
    By Ratna Bhushan, ET Bureau Last Updated: Jul 26, 2022, 12:02 AM IST
    SHARE FONT SIZE SAVE

    Synopsis
    Amitabh Bachchan posted on his Instagram and Tumblr accounts that he's been "given
    notices" about what he promotes and that there are strict rules on what can be
    Popular in Services
    endorsed now. "Else it is becoming illegal. So several posts of mine have been given
    notices that the change should be done...!! It's a tough life, ain't it," Bachchan wrote. 1. Sushma group raises Rs 50
    crore from SBI for holiday
    home project
    Agencies
    After the new advertising guidelines by
    the Central Consumer Protection
    2. Taj Hotels targets aggressive
    expansion plans in next 2-3
    Authority (CCPA) came into force last
    years
    month, endorsers, individuals and
    influencers have been hiring legal firms
    to screen and check claims they make 3. Bullish on retail sector, Lulu
    Group plans to develop more
    in ads to avoid being taken to court, shopping malls in India

    said executives at ad agencies, legal


    Until now, the norms of the Advertising
    Standards Council of India (ASCI), which works
    directly with the government, have not been
    firms and talent management firms.

    4. Average office rent up 8 pc in


    Delhi-NCR in January-June
    legally enforceable.

    "The bigger celebrities, especially, are


    doing their own diligence individually and being extremely careful now," said
    5. Prestige Estates aims to sell
    properties worth Rs 12,000
    crore this fiscal

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