How Should A Manager Set GOALS? The goals of your digital marketing strategy are crucial in defining the overall objectives. Goals must be SMART © Specific = be clear about what your goal is. ° Measurable = Don’t define a goal using a metric that you can never measure. Achievable = It’s always tempting to set very ambitious goals but if you don’t achieve them it can be demoralizing for you and your teams. Relevant = Goals must be aligned to your organization’s broader business objectives. Time-based = This is the time frame of your goals. ° ° ° Digital Marketing Course For Managers & Entrepreneurs