Contextual Project - Blackberry

MIT International School of Broadcasting & Journalism
CONTEXTUAL PROJECT
BAJMC III YEAR SEM V
ADPR SPECIALIZATION
BATCH 2019-2022
REVAMPING OF BlackBerry
This Contextual Project is submitted in the partial fulfilment of the requirement for Degree of
Bachelors in Journalism and Mass Communication
Project Coordinator Project Guide
Prof Surabhi Nimbalkar Prof. Dr. Ananya Mehta
HOD, Strategic Communication
December 2021
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ACKNOWLEDGEMENT
We would like to present our sincere thanks to our project coordinator Ms Surabhi Nimbalkar for
giving us the necessary guidelines and help in the completion of our project.
We would also like to thank Dr Ananya Mehta, HOD Strategic Communications for his valuable
guidelines and for helping us in the selection of topics and completion of our project.
We would like to express our gratitude towards ADPR Department professors for providing us
with necessary information and guidance whenever required.
(NAME OF THE GROUP MEMBERS)
1 Shirin Iqbal
2 Swaraj Sharma
3 Gurbani Chandan
4 Tanmayee Parti
5 Shrestha Purkayastha
6 Akanksha Tikoo
2
DECLARATION AND COPYRIGHT
I/We, students of BAJMC Semester V Batch of 2019-2022, Specialization – Advertising and

Public Relations hereby declare that the contextual project work incorporated in the present
study entitled “Revamping of BlackBerry '' is our original work. This work (in part or in full) has
not been submitted to any University for the award or a degree or a Diploma. I/We have properly
acknowledged the material collected from secondary sources wherever required. I assure you
that the work is used for academic purposes only. I/We, solely own the responsibility for the
originality of the entire content. I/We, hereby declare that the Department of Strategic
Communication, ISBJ, MITADT University shall have the right to preserve, use and disseminate
this Contextual project work in print or electronic format for academic / research purposes.
SR NO. ENROLLMENT NO. NAME OF THE STUDENT

1 Shirin Iqbal
MITU19BAJM0029
2 Swaraj Sharma
MITU19BAJM0092
3 Tanmayee Parti
MITU19BAJM0067
4 Gurbani Chandan
MITU19BAJM0014
5 Shrestha Purkayastha
6 Akanksha Tikoo MITU19BAJM0111
Date of submission: 08/12/2021
Project Coordinator Project Guide
Prof Surabhi Nimbalkar Prof. Dr. Ananya Mehta
HOD, Strategic Communications
3
PROJECT GUIDE CERTIFICATE
I, Prof. Dr Ananya M Mehta, hereby certify that the contextual project work entitled
“Revamping of BlackBerry” undertaken by the students of BAJMC Semester V– Advertising
and PR specialization, the batch of 2019-2022, is done under my supervision and the elements
used for the project are solely for academic learning purpose.
Certified by:
Prof. Dr. Ananya M Mehta
Project Guide
Date: 08/12/2021
Place: Pune
4
INDEX
Sr.no Content Page No

PART A- CONTEXTUAL PROJECT
1 Brand Profile -
2 Identify the Name of the Company
3 Design Logo
4 Design a tagline
5 Brand Profile
6 Identify Colour and Shades
7 Font size and style
8 Description of Product and services
9 Product and services specifications
PART B – INTERNSHIP REPORT
1 Appointment Letter/ Offer Letter
2 Internship Certificate
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3 Acknowledgement
4 Company Profile
5 Key work Areas and Projects handled
6 Implementation of academic learnings
7 Personal and Professional Development
8 Industry Learning
9 Attachments and Photographs
IMPORTANT: PLEASE NOTE
WRITE BIBLIOGRAPHY AND REFERENCE MATERIAL USED ON THE LAST

PAGE OF PART A CONTEXTUAL PROJECT
(Insert rows as per your project requirement)
6
Part A
CONTEXTUAL
PROJECT
BRAND:
BlackBerry
BRAND TAGLINE:
Feel the Power
Bold. Bizarre. Better
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BRAND PROFILE
⮚ Meaning of the Logo
⮚ Brand Palette
⮚ Brand Personality
⮚ Brand Tonality
⮚ Key USPs of BlackBerry
⮚ BlackBerry’s Market Position
⮚ Initial Pricing Point
⮚ Social Media
⮚ Packaging
⮚ Brand Mission
⮚ Brand Vision
⮚ Brand Objective
⮚ Brand Philosophy
⮚ Identification of the Brand
⮚ Origin of BlackBerry
⮚ Font Size and Style
⮚ Core Visuals of the Brand
⮚ Essence of BlackBerry
⮚ The inspiration behind the Brand
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⮚ Ecologically Responsible Activities
⮚ Products and Specifications
MEANING OF THE LOGO
We believe in a company that hands over an energetic composition of exhilarating values that
increase output and spark creativity. Violet exhibits the grandeur of the brand/company. Indigo
represents the sincerity and integrity of the brand towards its promising deliverances. The calming
blue flaunts its team's focus into frame-working a strong position in the technological platform.
The relaxing green models the brand's continuous effort in improving its efficiency and harmony
towards competitiveness. We believe in not only building a brand externally but internally as well.
And hence, the colour yellow to squeeze in optimism in our employees because to successfully
influence our people and the market, influencing our employees productively is how we begin
with. The colour Orange was a wise choice to showcase the brand's enthusiasm and engagement
potentiality. Red fits really well to show off the fast-paced passion of the company that's driven
towards its high-powered vision of bringing communities close to their purposes with a single
high-tech touch.
Brand logo - Pastel
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Brand logo – Gradient
LOGO CONCEPT
Violet exhibits the grandeur of the brand/company
Indigo represents the sincerity and integrity of the brand towards its promising deliverances.
The calming blue flaunts its team's focus into framework, a strong position in the technological
platform.
The calming blue flaunts its team's focus into framework, a strong position in the technological
platform.
The colour Orange was a wise choice to showcase the brand's enthusiasm and engagement
potentiality.
Red fits really well to show off the fast-paced passion of the company that's driven towards its
high-powered vision of bringing communities close to their purposes with a single high-tech
touch.
ORIGIN OF BLACKBERRY
The pioneer in bringing email services to handheld mobiles, with its trademark QWERTY
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keyboard, BlackBerry became an instant darling of world leaders, corporate honchos, and the rich
and famous alike. Indeed, owning a BlackBerry device was once a status symbol, and BlackBerry
addiction was a prevalent condition. The always-on, always-connected wireless world that allowed
secure and reliable access to emails turned out to be very useful for businesses.
IDENTIFICATION OF THE BRAND
BlackBerry was born on 19 January 1999, with the release of the BlackBerry 850. In the immediate
years that followed, the brand blew up; offering something all its competitors couldn't touch:
Emails on the go. Even if you didn't own a Blackberry yourself, you can bet your bottom dollar
that you knew someone who did, or that you would at least see one in the hands of someone else
on a regular basis. That physical QWERTY keyboard with its tap, tap, tapping could be heard in
every train carriage and on every plane. It wasn't just about emailing on the go though. You also
had BBM - BlackBerry's Instant Messenger service.
INSPIRATION BEHIND BLACKBERRY
The first prominent release from BlackBerry, the Interactive Pager 950, was in 1998. It had a
small-sized screen, keyboard buttons, and the iconic trackball that allowed seamless syncing and
continuous access to corporate emails. It became an instant hit, and then there was no looking
back.
BlackBerry gained market share in the mobile industry by concentrating on email. BlackBerry
began to offer email service on non-BlackBerry devices, such as the Palm Treo, through the
proprietary BlackBerry Connect software. The original BlackBerry device had a monochrome
display while newer models installed colour displays. All newer models have been optimized for
"thumbing", the use of only the thumbs to type on a keyboard.
ESSENCE OF BLACKBERRY
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Brand essence is the emotional benefit the customers get when they interact with the brand or buy
its product. Hence, it stays even when the brand performs poorly. It helps the customers assign a
human-like trait to the brand, which helps them identify it using just an emotion. Brand essence
has to come from an authentic place; a company cannot ‘fake it’ with any consistency.
BlackBerry figured out a way to make its phone indispensable to the wealthy and powerful. And
having it really meant something about who you were as a person; it was a status symbol. And
that's where we got that name “CrackBerry.” People were almost addicted to it and addicted to that
feeling of always being connected.
According to a handful of interviews with BlackBerry users, there are three basic reasons for why
people were addicted to Blackberry:
⮚ The click-clacking Keyboard - Ask people why that keyboard is so great, and they'll go
into sensual detail about the click of the keys, how the buttons are raised just so and how
the "shift" key - oh, the shift key! -- is just as easy to use as those on a full-size computer
keyboard, and It doesn't feel like one’s making any mistakes..no matter how big the fingers
are.
⮚ That red light - On top of every BlackBerry, there's a little sliver of red light, and it blinks
at you when a new message or call comes in. Of course, other phones have ways of alerting
people to new messages, too, but none has the same feel as that BlackBerry light, users
said.
⮚ Because it’s ‘Business-y’! - The BlackBerry is the get-things-done phone. It's not designed
to run flashy applications, for playing games or for uploading pictures to Facebook and
Twitter. BB encrypts messages, which makes business owners more comfortable giving
the phones to their employees, who may share sensitive documents and emails over the
phones.
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BRAND VISION
To restructure the newness, that challenges the bars to navigate a space at ease for the new-age
women, for the new-age youth with a promising future of technology. We imagine an industrial
world that would flame a fresh mark, enabling people to bring their imagination to life.
BRAND MISSION
To empower and facilitate a colourful community with elementary access to this high-tech world
for the betterment of society. We shall be driving us all ahead and heightening the standards into
new generations.
OBJECTIVE
The sketch of our aim is to build a future of stimulating electronics. To lead as a quintessential
company manufacturing solutions that inspire communities worldwide and dedicate new heights
and ideals in the core of the industry as well as its partners and clients. The company is inclined
towards a promising tomorrow and continuous improvement in its competitiveness, potentiality as
well as modification.
BRAND PALETTE
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BRAND PHILOSOPHY
Blackberry, owing to its existing legacy and value, aims to understand and empathize with its
audience at its core. Everything at Blackberry is done keeping its audience in mind.
Blackberry vowed to never settle for mediocre thousands instead focus on its excellent few. Having
the courage to choose quality over everything else.
BRAND TONALITY
Blackberry provides an aesthetic of each theme that catches your eye. We range from everything
bright and beautiful with our unique characteristic of providing our top clients with a choice of
customizing their phones to the colour of their choice (from the colour palette provided by
Blackberry)
We create each collection carefully dedicated to the conscious analysis of our consumer’s
preferences. Especially in the COVID times, as a tech brand, we want to bring back the pleasure
of the ‘look and feel' of a certain product. Hence, Blackberry strives to go on a different track when
it comes to comparing with the competitors as we only believe in creating the best.
CORE VISUALS OF THE BRAND
● Customer-focused: Partnering to meet and exceed customer expectations.
● Teamwork: Combining skills, talents and efforts to achieve company success.
● Drive change: Proactively improve processes and procedures.
● Accountability: Accept responsibility for meeting commitments and fulfilling

expectations.
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● Integrity: Honor our commitments to those we serve.
The purpose of core visual identity is:
● To create an emotional impression on viewers.
● To inform viewers about the nature of the brand and services/products offered.
● To unify the many different aspects of a business through consistent visuals.
BRAND PERSONALITY
⮚ Dynamic:
● Lively, Charismatic, Alluring
⮚ Majestic:
● Sophisticated, Imperial, Authentic
⮚ Expertise:
● Proficient, Skillful, Devoted
⮚ Adherence:
● Loyalty, Continuity, Affectionate, Virtuous
BLACKBERRY’S MARKET/POTENTIAL SIZE
- BlackBerry will target the premium luxury market with its unique flagship smartphone
series, as well as the broader market with secondary products like - televisions, fitness
trackers, headphones, and power banks.
- BlackBerry will aim for a market share of 18 per cent in the second quarter of 2021,
which will be higher than that of Apple and Samsung.
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TARGET -$2.08 trillion by 2022. It’s market capitalization, or market worth
o -$612 billion for the BlackBerry brand
o -$274.2 billion in yearly sales
o -$18.75 billion for future device research and development
INITIAL PRICING POINT
BlackBerry 's premium flagship phone will be launched in the luxury sector, with a starting price
of 60000 INR and will go up to 200000 INR. Its ancillary gadgets, such as a power bank, a
Fitbit, earbuds, a VAR, and television, will range in price from 5000 INR to 120000 INR. I
SOCIAL MEDIA
Since social media is key in connecting with our target audience, Blackberry is going to aim for a
strong online presence. As Blackberry is a brand related to technology, consumers want to look
at our new products as well as posts about the use, tips and tricks of the products.
Social media pages must always keep our consumers who are the target audience in our minds as
we create a space that remains subtle, classy, yet creative.
FONT SIZE AND STYLE (TYPEFACE)
Font name - Cambria
Font size - 24
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ECOLOGICALLY RESPONSIBLE ACTIVITIES
To millennials & Gen Z, socially responsible companies are even more important. Showcasing
efforts is key so it’s important to learn how to market to millennials because these efforts will
sway the choices they make as consumers.
Millennials also like to take part in initiatives such as volunteer work or making donations. As
ever more companies begin to see the impact their socially and environmentally conscious
efforts have on a consumer’s perception, the more chance there is that they will begin initiatives
of their own.
Recently we’ve seen companies taking a public stand against on-the-job harassment and
discrimination - thanks to the #metoo movement. Diversity in the workplace will also continue to
expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations.
Consumers should feel that when they use a product or service of a socially responsible
company, they are doing their part. The more socially responsible the company, the more
supportive its community and consumers become.
It helps gain customer trust by caring about issues such as Earth Day, raises awareness, and
encourages social change as well. Although there are thousands of companies doing their part,
the efforts of large global corporations have far-reaching results that can impact global issues,
from hunger and health to global warming and climate change.
Some of the examples of CSR include:
● Reducing carbon footprints
● Improving labour policies
● Participating in fair trade
● Diversity, equity and inclusion
● Charitable global giving
● Community and virtual volunteering
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● Corporate policies that benefit the environment
● Socially and environmentally conscious investments
KEY USPs
● Customers will be able to customize their phones in terms of colour (using BlackBerry's
colour palette).
● BlackBerry's own operating system, BOS, will be included (BlackBerry operating

system)
● BOS will only be available to BlackBerry smartphone owners.
● BOS will be the world's fastest smartphone operating system, developed with AI in mind.
● BOS will have a 3 GB internal graphics card for an out-of-this-world experience.
● BlackBerry will have a five-camera system (108+12+10+10/ 40 MP), which will be

powered and produced by Sony Alpha.
● BlackBerry will include an integrated projector to provide customers with a theatre-like

experience at home.
● Egate is the manufacturer of this toy (dimensions 22inch to 72inch play size).
● To preserve the true essence of the device, Blackberry will provide consumers with a
removable qwerty keypad (external hardware).
● BlackBerry will release an air charger that will charge your phone in only 5 minutes.
● Customers with BlackBerry smartphones will receive a free one-day trial (For everyone
who wants to check the power of our machine)
PACKAGING
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The packaging of all Blackberry products could be done in a subtle black colour box with the
brand logo in the symmetrical centre. It could be a classic reminder of the age-old Blackberry
legacy. Blackberry aims to make its packaging as artistic and visually appealing as the device
inside. Every corner of the box is clean. The colour is an elegant, sleek Black. Every part of the
packaging is designed to be clean and direct. The design is simple in a world of clutter and
constant sensory over-stimulation. Blackberry 's iconic sensory experience is the expression of
the absence of eye-grabbing colours and images. And that minimalism is exactly the thing that
attracts the eye. That sensory association is reinforced by what’s inside the box: something
elegantly presented, cleanly designed and straightforward to use.
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PRODUCTS AND SPECIFICATIONS
⮚ BClassic 2.0
Specifications:
- General
In The Box
Handset, Non-removable Battery Included, Data Cable (C-to-C), Ejection Pin, Protective
Vinyl, Protective Films (Pre-installed on Main & Cover Display), Quick Start Guide,
detachable qwerty keypad, BlackBerry wireless Air charger,
▪ Model Number - BClassic 2.0
▪ Model Name -BClassic 2.0
▪ Colour - Customers will get an option of customizing their phone in terms of
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colour.
▪ Browse Type - Smartphones
▪ SIM Type - Dual Sim
▪ Hybrid Sim Slot -Yes
▪ Touchscreen -Yes
▪ OTG Compatible - Yes
Display Features
▪ Display Size- 19.3 cm (7.6 inch)
▪ Resolution-2208 x 1768 Pixels
▪ Resolution Type- QXGA
▪ Display Type- Dynamic AMOLED 2X Main Display & AMOLED 2X Cover

Display
▪ Display Colors- 16M
Os & Processor Features
▪ Operating System - BOS
▪ BOS will come with a 3 GB internal graphic card to give out of the world user
experience
▪ Processor Type
▪ Qualcomm Snapdragon 888 Octa-Core
▪ Processor Core
▪ Octa-Core
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▪ Primary Clock Speed
▪ 2.84 GHz
Memory & Storage Features
▪ Internal Storage
▪ 256 GB
▪ RAM
▪ 12 GB
▪ Call Log Memory
Camera Features
o Primary Camera Features:
▪ Primary Camera Available- Yes
▪ Primary Camera- BlackBerry will consist of 5 com cameras (108+12+10+10/ 40

MP) powered and manufactured by Sony Alpha.
▪ Auto Framing, Single Take & Night Mode, OIS, Ultra-wide, Depth & Macro
o Secondary Camera Features
▪ Secondary Camera Available- Yes
▪ : Optical Image Stabilisation
▪ Flash- Rear Flash
▪ HD Recording-Yes
▪ Full HD Recording-Yes
Call Features
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▪ Hands Free-Yes
▪ Video Call Support-Yes
▪ Call Divert-Yes
▪ Phone Book-Yes
▪ Call Timer-Yes
▪ Speaker Phone-Yes
▪ Call Records-Yes
▪ Logs-Yes
Connectivity Features
▪ Network Type- 5G, 4G, 3G, 2G
▪ Supported Networks- 5G, 4G LTE, WCDMA, GSM
▪ Internet Connectivity- 5G, 4G, 3G, Wi-Fi, EDGE, GPRS
▪ 3G- Yes
▪ Mini USB Port-No
▪ Bluetooth Support-Yes
▪ Bluetooth Version-v5.0
▪ Wi-Fi-Yes
▪ Wi-Fi Hotspot-Yes
▪ Mini HDMI Port-No
▪ TV Out-No
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Other Details
▪ BlackBerry will be having an inbuilt projector - (dimensions 22inch to 72inch

play size)
▪ SIM Size- Nano Sim & E-Sim
▪ Social Networking Phone-Yes
▪ Instant Message-Yes
▪ Business Phone-Yes
▪ Removable Battery-No
▪ MMS-Yes
▪ Predictive Text Input-Yes
▪ Sensors-Accelerometer, Barometer, Fingerprint Sensor, Gyro Sensor,

Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor
Battery Capacity
▪ 4400 mAh
▪ Dual Battery-Yes
▪ Height- 158.2 mm
▪ Weight- 271 g
Warranty
Warranty Summary
1 Year Manufacturer Warranty for Device and 6 Months Manufacturer Warranty for In-
Box Accessories
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Domestic Warranty
1 Year
Description
The BClassic 2.0 is in tune with beloved versions of previous BlackBerry phones in the
sense that it is built-in privacy and security from the very beginning. Every detail, from
its sleek design to the innovative ways its components are recycled, goes into setting this
addition to BlackBerry apart from the crowd. the most noticeable attractions of the
BClassis 2.0 are its indulgent 14.73 cm (5.8) Super Retina Display, a detachable qwerty
keypad to give user-friendly experience, inbuilt projector and its very own BOS which
will come with 3GB internal graphic card which is the fastest in the world. Sleek in
appearance and constructed to be sturdy, this BlackBerry delivers in terms of aesthetics
and durability. It is even resistant to liquid spills and dust. The A12 Bionic Chip which
powers this BClassic 2.0 phone transforms the way you look at pictures, the way you
game, or even the way you browse the internet on your phone with its fluid performance.
Explore different ways to capture the world around you with the BlackBerry 5 com
camera (108+12+10+10/ 40 MP) powered and manufactured by Sony Alpha In the end as
our brand says "Feel the Power”
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⮚ BInfinity 2.0 :
- Highlights:
▪ 12 GB RAM | 256 GB ROM | Expandable Upto 1 TB

▪ 17.53 cm (6.9 inch) Quad HD+ Display
▪ 108MP + 12MP + 12MP | 10MP Front Camera
▪ 4500 mAh Lithium-ion Battery
▪ Exynos Octa Core Processor
Specifications:
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General:
▪ In The Box: Handset, Non-removable battery included, Data Cable(C-to-C),

SIM Ejector Pin, User Manual, Blackberry Wireless Air Charger
▪ Model Number: BB-N986BZNGINS
▪ Model: Infiniti 2.0
▪ Colour: Customized Colors
▪ Browse Type: Smartphones
▪ SIM Type: Dual Sim
Display Features:
▪ Display Size: 17.53 cm (6.9 inch)

▪ Resolution: 3088 x 1440 Pixels
▪ Resolution Type: Quad HD+
▪ Display Type: QHD+ Dynamic AMOLED Display
▪ Operating System: BOS

▪ Processor Type: Qualcomm Snapdragon 888 Octa Core
▪ Processor Core: Octa-Core
▪ Primary Clock 2.84 GHz
Speed:
▪ Secondary Clock 2.5 GHz
Speed:
▪ Tertiary Clock 2 GHz

Speed:
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▪ Internal Storage: 256 GB

▪ RAM: 12 GB
▪ Call Log Memory: Yes
▪ Expandable 1 TB
Storage:
▪ Supported Memory microSD
Card Type:
▪ Memory Card Slot Hybrid Slot
Type:
Camera Features
▪ Primary Camera: Yes

▪ Primary Camera: 5 com camera (108+12+10+10/ 40 MP) powered and
manufactured by Sony Alpha.
▪ Primary Camera Auto Framing, Single Take & Night Mode, OIS, Ultra-wide, Depth & Macro
Features:
▪ Flash: Rear LED Flash
▪ HD Recording: Yes
▪ Full HD Recording: Yes
▪ Video Recording: Yes
▪ Image Editor: Yes
▪ Dual Camera Lens: Primary Camera
Call Features
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▪ Call Wait/Hold: Yes
▪ Hands-Free: Yes
▪ Video Call Yes
Support:
▪ Call Divert: Yes
▪ Logs: Yes
●
▪ Network Type: ● 5G, 4G, 3G, 2G

▪ Supported ● 5G, 4G LTE, WCDMA, GSM
Networks:
▪ Internet ● 5G, 4G, 3G, Wi-Fi, EDGE, GPRS
Connectivity:
▪ GPRS: ● Yes
▪ Bluetooth ● Yes
Support:
▪ Bluetooth ● v5.0
Version:
▪ Wi-Fi: ● Yes
▪ ● Yes
Wi-Fi Hotspot:
Other Details
●
Smartphone: ● Yes
▪ SIM Size: ● Nano and E-sim
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▪ Social ● Yes
Networking ● Yes
Phone: ● Yes
▪ Business Phone:
▪ ● Yes
Instant Message:
▪ Removable ● No
Battery:
▪ GPS Type: ● GPS, Glonass, Beidou, Galileo
Battery & Power Features
▪ Battery 4500 mAh

Capacity: Yes
▪ Dual
Battery:
Dimensions
▪ Width ▪ 77.2 mm
▪ Height ▪ 164.8 mm
▪ Depth ▪ 8.3 mm
▪ Weight ▪ 208 g
Warranty
▪ Warranty 1 Year Warranty Provided by the Manufacturer from

Summary Date of Purchase and 6 months Warranty by the Manufacturer
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▪ Domestic 1 Year
Warranty
Description:
The legacy of BlackBerry never ended and hence the all-new Binfinity 2.0 to celebrate
BlackBerry’s estate of endlessness. Always ahead of its time and also known for its
differentness, The BlackBerry Infinity 2.0 stylized and marketed as BInfinity 2.0, brings you a
class of comfort with an Infinity-O display added with customized colours globally. This brings
an entirely altered and regenerated world into your pocket. As we adopt a new normal, life
whistles for a new kind of device. This is not a smartphone as you know it. This is a legitimate
computer flat in your pocket. The minimal design features a metal body elevated by exquisite
details and transcendent colours and durable Corning. The model is crafted for sophistication
that's incredibly comfortable in your hand. The most vivid and brightest display in a smartphone
delivers 1500 nits for true to life colour even in bright sunlight and is easy on the eyes. Refreshes
twice as often for smooth motion and incredibly fast touch response. This is a pro-grade 8K
camera and editing suite. This is the power phone that forever changes how you work and play.
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⮚ BFold 2.0
Specifications
General
In The Box
Handset, Non-removable Battery Included, Data Cable (C-to-C), Ejection Pin, Protective
Vinyl, Protective Films (Pre-installed on Main & Cover Display), Quick Start Guide,
detachable qwerty keypad, BlackBerry wireless Air charger
▪ Model Number - Bfold 2.0
▪ Model Name -Bfold 2.0
▪ Hybrid Sim Slot -yes
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▪ Touchscreen -Yes
▪ OTG Compatible - Yes
Display Features
▪ Display Size- 17.02 cm (6.7 inch)
▪ Resolution- 2640 x 1080 Pixels
▪ Resolution Type- Full HD+
▪ Display Type -Full HD+ Dynamic AMOLED 2X Display
▪ Display Colors- 16M
Other Display Features
▪ 6.7 inch Dynamic AMOLED 2X
▪ Main Display with Adaptive
▪ 120Hz Refresh rate & 1.9 inch
▪ Super AMOLED Cover Display with 60Hz Refresh rate
▪ Operating System - BOS
▪ -BOS will come with a 3 GB internal graphic card to give out of the world user
experience
▪ 2.4 GHz
▪ Tertiary Clock Speed
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▪ 1.8 GHz
▪ Internal Storage- 256 GB
▪ RAM- 12 GB
▪ Call Log Memory- Yes
Camera Features
▪ Primary Camera Available- Yes
▪ Primary Camera- BlackBerry will consist of 5 com camera (108+12+10+10/ 40

MP) powered and manufactured by Sony Alpha.
▪ Primary Camera Features- Auto Framing, Single Take & Night Mode, OIS, Ultra-
wide, Depth & Macro
▪ Secondary Camera Available- Yes
▪ Secondary Camera- 40MP Front Camera
▪ Secondary Camera Features- 40MP (f/2.2) Front Camera on Cover Screen + 4MP
(f/1.8) Under Display Camera on Main Screen, Features: Optical Image
Stabilisation
▪ Image Editor-Yes
▪ Dual Camera Lens-Primary Camera
Call Features
▪ Hands Free-Yes
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▪ Video Call Support-Yes
▪ Call Divert-Yes
▪ Speaker Phone-Yes
▪ Call Records-Yes
▪ Logs-Yes
▪ Network Type- 5G, 4G, 3G, 2G
▪ Supported Networks- 5G, 4G LTE, WCDMA, GSM
▪ Internet Connectivity- 5G, 4G, 3G, Wi-Fi, EDGE, GPRS
▪ USB Connectivity-Yes
▪ Map Support-Google Maps
▪ GPS Support-Yes
Other Details
▪ Price: ₹90,000-₹95,000
▪ SIM Size- Nano Sim & E-Sim
▪ Social Networking Phone-Yes
▪ Instant Message-Yes
▪ Business Phone-Yes
▪ Predictive Text Input-Yes
▪ Sensors-Accelerometer, Barometer, Fingerprint Sensor, Gyro Sensor,
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Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor
Battery Capacity
▪ 4400 mAh
▪ Dual Battery-Yes
Dimensions
▪ Height- 158.2 mm
▪ Weight-271 g
Warranty
▪ Warranty Summary
1 Year Manufacturer Warranty for Device and 6 Months Manufacturer Warranty for In-
Box Accessories
▪ Domestic Warranty
1 Year
Description
The BFold 2.0 is a phone made for people's luxury and comfort. Aiming to be the world's
best luxury phone that folds seamlessly to fit in your pocket.
The thing that sets BFold2.0 apart from the crowded market of phones is that it is
completely water-resistant. So you get to Make a splash with the world's first water-
resistant foldable smartphone. And its very own BOS which will come with a 3GB
internal graphic card which is the fastest in the world. Just like our brand states, this new
Blackberry BFold 2.0 is Bold. Bizzare. Better.
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⮚ BBuds 2.0 :
B-Buds eye-catching design stands out, even inside your ear. Reflecting the curves of the ear and
face for a natural look, they're polished off with a glossy finish and even fits in your hand when
on the go. B-Buds sit softly inside the ear, giving you a fit for all-day comfort with less fatigue.
Its ergonomic design is snug yet non-intrusive with two wingtip sizes for a better fit.
The Noise Cancellation on BlackBerry’s truly wireless earbuds keeps the noise out but lets the
world in. It reduces background noises without missing what’s important, like voices and
announcements, so you hear more of what you want to hear — all with just a tap!
With built-in mics and Voice Pickup Unit, get the best call quality of truly wireless earbuds.
Microphones detect noise from both outside and inside the ear. B-Buds then counter it with equal
anti-noise before you can hear it. There are three sizes of silicone tips for a comfortable fit. Vents
in the tips keep the pressure equalized on both sides of the earbuds.
Specifications
● Wireless Earbuds - Yes

● Bluetooth - Yes
● LED Charging Light - Yes
● Active Noise Cancellation - Yes
● Sweat & Water Resistant - Yes
● Adaptive EQ - Yes
37
● USB-C Case Charging - Yes
● LightWeight – Yes
Technical details
● OS BOS (BlackBerry Operating System)

● Manufacturer EGate
● Product Dimensions 16.5 x 18.0 x 40.5 mm; 42 Grams
● Headphone Type True Wireless
● Sales Package 1 Pair of Earbuds, Charging Case, Quick Start Guide, Charging Cable,
Three Silicone Tips (S/M/L)
● Connectivity Bluetooth
● Microphone Form Factor With Microphone
● USB Type-C
● Sensors Dual beamforming microphones, Dual optical sensors, Motion-detecting
accelerometer, Speech-detecting accelerometer, Ear on/off detection
● Power B-Buds with Wireless Charging Case: More than 32 hours listening time, up to 20
hours talk time
● Warranty 18 months Limited Warranty
● Color Black, White, Customizable
38
VISITING CARD
39
LETTERHEAD
40
ENVELOPE
41
SOCIAL MEDIA INTRODUCTORY POST
42
43
Pages link-
https://www.facebook.com/BlackBerry_20-106501491826028/
https://www.instagram.com/invites/contact/?i=umiftpnxokuy&utm_content=n2b0wew
https://twitter.com/theBoldBlackB?t=LZOtWF4Xs4HIZSlMHXsZsQ&s=09
44
BROCHURE
45
46
MERCHANDISE
Phone Cases
47
Stylus
48
Mugs
49
T-shirts
50
PRINT ADVERTISEMENTS
AD 1
51
AD 2
52
AD 3
53
AD 4
54
RADIO SCRIPT- 1
BlackBerry "B Fold"
The quality phone you could purchase today.” Indigadget names the BlackBerry " B fold" series
“some other predictably first-rate flagship.” And CNET calls the hotly predicted device “one of
the maximum interesting gadgets we have got seen.” The January tenth launch of the BOS
system is the answer to the competitors and a huge deal withinside the tech world
it comes with amazing features and style to give you the world experience
Some key USPs of this machine are:
● Customers gets an alternative of customizing their smartphone in phrases of colour

● BFold will include its personal working device BOS
● BOS will be the quickest working device withinside the international of smartphones
designed with the assist of AI.
● BOS will include three GB inner graphic cards to present out of the arena pearson revel
in
● B fold will include five com cameras (108+12+10+10/ forty MP)
● BFold will be having a built-in projector to present theatre like experience
● BFold will be arising with air charger so that it will charge your telecall smartphone in
five min
so please don't be late, and book your BFOLD from Your nearest BlackBerry store to feel the
real power.
55
RADIO SCRIPT- 2
BlackBerry Relaunch
BlackBerry, formerly known as Research in Motion, is a Canadian smartphone manufacturer

best known for its QWERTY keyboards. After years of promoting its own BB OS, BlackBerry
has chosen to release a smartphone in an attempt to reclaim a portion of the smartphone market
that it once dominated.
The BlackBerry BInfinity is back with a bang and is the company's newest smartphone. The
phone has a 4.50-inch touchscreen display with a resolution of 1080 pixels by 1620 pixels with a
PPI of 434 pixels per inch. It has a 12 GB, Exynos Octa Core Processor and so much more.
So, stay tuned to experience the bold, the bizarre, the better.
56
RADIO SCRIPT- 3
{Music}
Female Voice 1: WELCOME! To the Universe of Tomorrow!
{MUSIC}
Female Voice 2: Where technology tomorrow exists today!
{Music}
Female Voice 1 & 2
The Ruler Has Arrived!
The Bold
The Bizzare
The Better
{Music}
57
STORYBOARD
STORYBOARD 1
58
STORYBOARD 2
59
STORYBOARD 3
60
BANNERS
BANNER 1
61
BANNER 2
62
BANNER 3
63
BANNER 4
64
POSTERS
POSTER 1
65
POSTER 2
66
POSTER 3
67
POSTER 4
68
PART B
INTERNSHIP
REPORT
This Internship Report is submitted in the partial fulfilment of the requirement for Degree of
Bachelors in Journalism and Mass Communication
Name of the Student: Shirin Iqbal
Date: 8.12.2021
Place: Pune, India
69
Company Profile:
Trivium Media Group is one of the best advertising, public relations, branding, and media
agency in both India & UAE. With its consistent presence as an emerging leader of Brand
Management, Public Relations, Media Production, Creative Designing and Communication,
Content Marketing, Digital, social media and Communication Management, Web Development
& Design, Brand Activation, Media Planning & Buying along with Creative Advertising &
Consulting, Marketing, Media Procurement & Strategy Audits, we do it all.
They are an end-to-end media agency that executes across brand and corporate identity, creative
design and packaging, content marketing, digital marketing, web design, internal
communication, marketing collaterals, videography, brand activation, media planning, and
buying. They are a creative agency that helps you conceptualise fresh ideas, keeping you ahead
of the curve.
Since its establishment, Trivium Media Group has been deemed a globally competitive, yet
extremely progressive business group engaged with leading industries. The company stand today
as an ethical, transparent, and competent group of professionals, passionate about our work. Our
clients are our strategic marketing partners; we exist to transform businesses through creativity.
Their focus has always been to ensure positive and productive interactions.
Trivium Media Group is a multi-fold agency incepted 8 years ago by experienced professionals
to drive business modules and shape public relations, interacting with traditional as well as new-
age practices.
360 DEGREE BRAND MANAGEMENT
Managing, building & enhancing the entire personality of the brand’s we work with
70
MERGERS & ACQUISITIONS
Affiliations signify the joining of two parties, to create a powerful entity
CREATIVE CONTENT & COMMUNICATION MANAGEMENT
A creative communication-based agency filled with thinkers, innovators & inceptors
STRATEGIC CONSULTING
Consultation & pointed advice to achieve the long-term goals of your organization
ALLIANCES & LIAISONS
Building the right connects, and allies for the brands we work with
BRANDING & IDENTIFICATION
Showcasing the identity of each brand individually, and honing their presence in all domains
VISUAL CONTENT & COMMUNICATION
The movement of visuals, the enhancement of discernible growth for each brand’s needs
GLOBAL INTELLIGENCE
A pan-world view with experience in the global market using geo-targeted strategies
71
CONTENT DISCOVERY & AMPLIFICATION
Calculated and curated content as a result of in-depth market analysis
SOCIAL MEDIA MANAGEMENT
Building the presence of the brand on every content platform available to communicate
DIGITAL MEDIA MARKETING & MANAGEMENT
Building an online presence of the brand’s we work with and establishing digital credibility
PUBLIC RELATIONS & AFFAIRS
Enhancing third party relations on behalf of the brand with media exposures & credibility
REPUTATION MANAGEMENT & RECOVERY
The notoriety of your name in the market, maintained diligently
MEDIA RELATIONS & TRAINING
Building strongly bonded alliances with media houses to ensure highest visibility
BRAND & PRODUCT LAUNCHES
The right aggression harnessing growth in the early stages of a launch
72
SOCIAL DIGITAL BLUEPRINT MANAGEMENT
Using strategies to generate a high amount of traffic, conversions and engagement
73
74
75
Month 1:
7 days- Training Period
Month 2:
BOHECO HAPPILO FARM ERP
draft a list of interesting ideas for Happilo wherein we

complete the FarmERP
topics in the fashion-Indian can make some topic trend for
authored article
ethnic space an entire day on Twitter.
initiate connect with the
youtubers
work on interesting copy (2-3
words per copy max) that
Happilo can use for its posts
work on a video concept for
Happilo- festive theme
research and send creative
references from international
brands. (Not only the
photography)
Happilo engagement (socials)
Edit the BOHECO feature work on copies for the video work on the CSR campaign
piece concept of Happilo for FarmERP
76
initiate connect with the
transcribe the speech-
write a blog for BOHECO Youtubers and Instagram
FarmERP
Influencers
media connects media connects media connects
founder's note for BOHECO- work on the storyboard for
mental health awareness Happilo's video
work on the founder profile
backlinking for Happilo
for Chirag- BOHECO
work on Happilo engagement
work on a media oppurtunity- work on an Authored Article- authored article for Inc42-
NuFfoods Spectrum Happilo FarmERP
write a founder’s note for work on the making copies for
BOHECO- conscious the Happilo social calendar for
consumer decisions next month
prepare a list of events (red
carpent, green carpet, lake
fashion week etc, similar influencer connects Happilo
ones that are happening over
the 6-8 months)
make the weekly Backlinking
report for Happilo
collate a list of high-end
stylists as well as celebrity backlinking for Happilo
stylists
work on the questionnaire of
ET Entrepreneurs- BOHECO
77
work on founder profiles- work on CSR campaigns for
BOHECO Happilo
plan campaigns for BOHECO influencer connects Happilo
work on the Happilo PR
Monthly Report
78
Month 3:
BOHECO HAPPILO FARM ERP
work on Delzaad's profile- work on the monthly report

work on recipe article- Happilo
BOHECO for FarmERP
work on the line of begin with the draft 1 of the work on speakers’ profile
communication ppt release (Varad and Ajeenckya)
put together the brand profiling
invite contents and reference
in a word doc in para format
images
with a flow
make the weekly backlinking
report for Happilo
Happilo engagement (socials)
vet the awards and speaker opp

edit Jahan's founder profile work on the FarmERP report
list
work on a list of trending
edit the media pitches
topics- Happilo
work on Happilo Pinterest
work on the Happilo Brand
Mangement Report
report for Happilo
79
make a list of al important
international, national and authored article for Inc42-
work on the invitation content
south festivals for October and FarmERP
November
write a founder’s note for work on the making copies for
BOHECO- conscious the Happilo social calendar for
consumer decisions next month
update the content in the influencer connects for
media kit Happilo- 8
make a list of fashion work on Happilo Pinterest
journalists actively.
work on 2 recipe inserts for
Happilo
engagement strategies for the
social handles- Asmiabha
work on felicitation and
speaker opportunities for
Happilo
report for Happilo
work on the making copies for

work on planning out
the Happilo social calendar for
campaigns for BOHECO
next month
work on the save the date
influencer connects Happilo
emailers
80
Monthly Report
work on collating a list for
giveaways with good
influencers or non-competing
brands for Happilo
work on the concepts for the
factory shoot
work on felicitation and
speaker opportunities for
Happilo
report for Happilo
81
Month 4:
BOHECO HAPPILO ASMIABHA
connect with good youtubers for

work on content for
Happilo recipe / review-based
Asmiabha's web page
videos
write 2 blogs for Asmiabha’s
media connects media connects
page
backlinking for Happilo edit the blog for Asmiabha
work on Happilo Pinterest work on the launch strategy
actively for Asmiabha
make the weekly backlinking create the Asmiabha launch
report for Happilo video copies
start reaching out for the write an authored article for

write 2 articles
media gifting for BOHECO happilo
conduct deep research about
BOHECO and note down work on the wikipedia content edit the second blog for
points to attract the for Happilo Asmiabha
journalists
work on 2 recipes for Happilo
write a founder's note for
Happilo
work on the Happilo PR Report
82
report for Happilo

work on a List of at least 12
trending topics for Happilo
connect with good youtubers for
Happilo recipe / review-based
videos
actively.
work on the google reviews for
Happilo
work on an article for Happilo
next month
report for Happilo

edit the article for
BOHECO
next month
work on an article for
BOHECO
83
work on the BOHECO work on the Happilo PR
Report Monthly Report
work on the brand profile
edit the LinkedIn article
for BOHECO
work on creating
personalised notes for Work on the Happilo Report-
influcer connects/ media Brand Management
giveaways- BOHECO
edit the article for
BOHECO
work on the Happilo Social
Title- Unwind This Festive
Media Report
Season with BOHECO’s
Skin Health Products.
report for Happilo
84
Month 5:
BOHECO HAPPILO FarmERP
work on the Happilo PR Report-

work on the article for the
proofread all the 10 blogs update the backlinking, media
UAE market- FarmERP
mentions/report mentions
contribute in targeting the
UAE market for FarmERP
work on the registration of work on a recipe insert around the work on the registration of
awards festive season for Happilo awards
work on an article for Happilo
work on making a list of awards
where Happilo can participate
work on creating a list of reality
shows on-going and upcoming
and their POC's for Happilo
report for Happilo
Register Happilo for Awards/

track the influencer for work on the article for the
Speaker opportunities and add
BOHECO UAE market- FarmERP
more to the list
update the backlinking, media
85
track the influencer for Happilo
work on creating a story for
Happilo around children's day
work on collating a list for the
Happilo media gifting
report for Happilo
work on the media connect

write a founder's note for
for FarmERP to pitch the
Happilo- IMPORTANCE OF A
Agri-Food Empowering
HEALTHY DIET
India awards 2021
Media tracking/ Media Media tracking/ Media
Media tracking/ Media monitoring
monitoring monitoring
Blog for Happilo
work on the influencer connect for
Happilo
Collate a list of Youtubers for
Happilo and source their contacts
work on the award/ speaker list
for Happilo
write a leadership article for
Happilo
work on an authored article for
Happilo
86
update the backlinking, media
work on the second Founder's

Note for Happilo- HOW LACK
OF SLEEP AFFECTS ONE'S
DIET
work on the Happilo PR Monthly
Report
work on the second authored
article for Happilo
work on the second blog piece for
Happilo
youtuber connects for Happilo
track all big publications track all big publications and track all big publications
and journalists that have journalists that have posted for and journalists that have
posted for each brand each brand posted for each brand
backlinking for BOHECO backlinking for Happilo
87
Month 6:
Ongoing
BOHECO HAPPILO FarmERP

work on the BOHECO Report- update the backlinking, work on the article for the
Report media mentions/report UAE market- FarmERP
mentions
work on the regitration of work on the regitration of
awards awards
media tracking and capturing media tracking and capturing
backlinking for BOHECO backlinking for Happilo backlinking for FarmERP

work on Recipe Insert-1 for
Happilo
work on Recipe Insert-2 for
Happilo
work on Founder's note-1 for
Happilo
work on a list of 40 under 40 work on a list of 40 under 40 work on a list of 40 under
awards awards 40 awards
work on updating the work on updating the Happilo work on updating the
BOHECO Report Report FarmERP Report
88
ACKNOWLEDGEMENT
I would like to present my sincere thanks to Mr. Ovez Khan for giving me an internship opportunity
in your esteemed organization Trivium Media Group.
I would also like to thank Prof Surabhi Nimbalkar and Dr. Ananya Mehta, HOD Strategic
Communications for their valuable guidelines and for helping us during our internship
I would like to express my gratitude towards ADPR Department and MIT- ISBJ Professors for
providing me with necessary information and guidance whenever required.
(SHIRIN IQBAL)
Date: 8.12.2021
Place: Pune, India
89

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MIT International School of Broadcasting & Journalism

BAJMC III YEAR SEM V

Project Coordinator Project Guide

Prof Surabhi Nimbalkar Prof. Dr. Ananya Mehta

HOD, Strategic Communication

(NAME OF THE GROUP MEMBERS)

I/We, students of BAJMC Semester V Batch of 2019-2022, Specialization – Advertising and

SR NO. ENROLLMENT NO. NAME OF THE STUDENT

6 Akanksha Tikoo MITU19BAJM0111

Date of submission: 08/12/2021

Project Coordinator Project Guide

Prof Surabhi Nimbalkar Prof. Dr. Ananya Mehta

HOD, Strategic Communications

Prof. Dr. Ananya M Mehta

Sr.no Content Page No

2 Identify the Name of the Company

6 Identify Colour and Shades

7 Font size and style

8 Description of Product and services

9 Product and services specifications

PART B – INTERNSHIP REPORT

1 Appointment Letter/ Offer Letter

5 Key work Areas and Projects handled

6 Implementation of academic learnings

7 Personal and Professional Development

9 Attachments and Photographs

IMPORTANT: PLEASE NOTE

WRITE BIBLIOGRAPHY AND REFERENCE MATERIAL USED ON THE LAST

(Insert rows as per your project requirement)

Feel the Power

Bold. Bizarre. Better

⮚ Meaning of the Logo

⮚ Key USPs of BlackBerry

⮚ BlackBerry’s Market Position

⮚ Initial Pricing Point

⮚ Identification of the Brand

⮚ Font Size and Style

⮚ Core Visuals of the Brand

⮚ The inspiration behind the Brand

⮚ Products and Specifications

MEANING OF THE LOGO

Brand logo - Pastel

Violet exhibits the grandeur of the brand/company

IDENTIFICATION OF THE BRAND

INSPIRATION BEHIND BLACKBERRY

CORE VISUALS OF THE BRAND

● Customer-focused: Partnering to meet and exceed customer expectations.

● Teamwork: Combining skills, talents and efforts to achieve company success.

● Drive change: Proactively improve processes and procedures.

● Accountability: Accept responsibility for meeting commitments and fulfilling

The purpose of core visual identity is:

● To create an emotional impression on viewers.

● To unify the many different aspects of a business through consistent visuals.

● Lively, Charismatic, Alluring

● Sophisticated, Imperial, Authentic

● Proficient, Skillful, Devoted

● Loyalty, Continuity, Affectionate, Virtuous

BLACKBERRY’S MARKET/POTENTIAL SIZE

o -$612 billion for the BlackBerry brand