The History

of Cereals
By: Addie Yao, Andie Cancio, and Yomi Florentino
 Table of contents

01 02 03 04

What are
What are The origin Timeline cereals
cereals? of cereals today?
01 What are cereals?
 What are cereals?
● Cereal is well known in the world as a
nourishing, nutritious, and delicious breakfast.

● Cereal is a type of grain and comes from crops

and grasses grown in different fields and farms
around the world. The grains are later
processed and divided into the different
cereals we know.
 The Origin of
02
Cereals
 The Origin Cereals
● Before cereals were created, working-class people
would commonly eat heavy food

● However, during the industrial revolution in the 19th

century, the need for easily digestible foods for
breakfast increased.

● To fix this problem, a religious conservative

vegetarian and wellness guru, Dr. John Harvey
Kellogg, created the first corn flakes.

● These corn flakes were made out of flour, oats,

and cornmeal, which were then baked and
(initially) smashed into pieces to make them
bite-sized.
 Timeline of
03
Events
 Timeline overview

First two versions of First creation of Corn

cereal Flakes

1863 1877 1894 1906

Battle Creek Toasted

dextrinization
Corn Flake company
 Timeline overview

Popularization of Eruption of more

Corn Flakes cereal brands

1960s- 2000-
1909 1950s
1990s present

Increase of cereal Cereals now in

consumption present time
 1863
● In 1863 the first dry whole grain breakfast cereal was created by
James Caleb Jackson. It was called “Granula” and it was made
from dried and soaked in milk graham flour dough.
 1877
● After this, surgeon at a health reform institute - John Harvey
Kellogg experimented to create better food for his patients.
● Kellogg baked the whole grains at high temperatures so that they
can be digested easier and become more healthy. He deemed
this process as “dextrinization”.
● He named his creation “Granola”.
 1894
● In 1984, John and his brother, William, were experimenting with
different ingredients to create a better version of Granola
● The Kelloggs meant for their Granola to be healthy and very
bland for John’s patients. John Kellogg believed that “strong food
leads to sin”.
● However, in the process of that, they accidentally made a flaked
cereal we now know as corn flakes
The first branding of
Corn Flakes
 1906
● After a conflict between the two Kellogg brothers, Will bought the
rights to the corn flake recipe in 1906
● With this recipe, Will created a company called “Battle Creek
Toasted Corn Flake Company” shortly after gaining the recipe
rights
● Will then started malt, sugar, and dough into the recipe
● With this new concoction, Will was able to produce this cereal in
mass quantities
 1909
● By 1909, Will’s company had
produced 120,000 cases of
cornflakes a day
● After his success, his brother, John
Kellogg, resented his brother and
tried to gain the rights of his family's
name through legal action in court
(which John lost the case to)
 1950s
● After WW2, cereal consumption
increased due to the fast-work ethic
of the industrial revolution
● Sugar was a big selling point in
cereals, which was great for the
Kellogg Company
● Kellogg’s “Frosted Flakes” became a
huge success, same with their
mascot, Tony the Tiger
 1960-1990

● Popular old Kellogg cereal brands from 1960 ● Kellogg’s Kream krunch- Ice cream cereal
from 1965
● Chunks of real ice cream freeze, dried in a
nutritious cereal
1960-1990
 2000s to present time
● Cereals are now a common everyday breakfast eaten by people
all over the world!
 What Cereals are
04 today and its
importance
 Cereals Today:

● Cereals today is eaten every

single day for breakfast
● Cereals today consists of many
different brands with your
chosen taste, for example
chocolate flavored cereals,
honey flavored, or even healthy
type of cereals.
 Cereals importance:

● Cereals is a healthy breakfast

food, which serves protein and
lots of carbohydrates.
● Cereals also helps reduce risk
of obesity, type 2 diabetes,
cardiovascular disease, and
colorectal cancer.
 Cereals importance:

● Cereals is also considered one

of the most important crop in
the world.
● Cereals also helps generate
hormones, keep our heartbeat
steady, helps transmit nerve
impulses and keep our bones
strong.
Cereals!
 Frosted flakes

● Frosted flakes ranked three as one of

the most popular cereals worldwide.
● One of the staples of American
pastries since 1952
● Company: Kellogg
● Sales: $412.6 million
● Estimate of boxes sold: $132.3 million
● Average unit price: $3.12
 Lucky charms

● Lucky Charms ranked six as one of

the most popular cereals worldwide.
● Lucky Charms the cereals mixed with
oat pieces and marshmallows since
1964
● Company: General Mills
● Sales: $283.4 million
● Estimate of boxes sold: $86.4 million
● Average unit price: $3.28
 Froot Loops
● Froot loops ranked seven as one of the
most popular cereals worldwide.
● Froot loops another successful cereal
from Kellogg’s and remains a favorite of
American consumers 55 years after it
was released in 1963.
● Company: Kellogg
● Sales: $269 million
● Estimate of boxes sold: $91.7 million
● Fun fact, Froot Loops is the least
expensive of most popular ready-to-eat
cereals.
● Average unit price: $2.93 cents
 Cheerios
● Cheerios ranked one as one of the most
popular cereals worldwide.
● One of the most healthiest cereals: it’s
made with 100% natural whole grain oats
and its gluten free.
● Americans favorite cereal also from
General Mills, tested more than 500
formulas and numerous shapes and
sizes before winning combination in 1941.
● Sales: $435.9 million (+30%
year-over-year)
● Estimate of boxes sold: $139.1 million
● Average unit price: $3.13
 Resources
https://www.refinery29.com/en-us/2021/03/10380335/breakfast-cereal-history-future-strange-facts
https://metro.co.uk/2019/08/17/kelloggs-corn-flakes-invented-stop-masturbation-10587364/
https://www.history.com/news/cereal-breakfast-origins-kellogg
https://www.nytimes.com/interactive/2016/02/22/dining/history-of-cereal.html

https://www.britannica.com/topic/cereal
https://www.healthline.com/nutrition/are-breakfast-cereals-healthy
https://www.delightedcooking.com/what-is-cereal.htm

https://www.history.com/news/cereal-breakfast-origins-kellogg

http://www.historyofcereals.com
https://www.kiplinger.com/slideshow/investing/t052-s001-america-s-most-popular-breakfast-cereals
-stocks/index.html
https://www.bestproducts.com/eats/food/g2412/best-breakfast-cereal-brands/?slide=1
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