SIX SENSES Spa Guidelines 27sept21

SIX SENSES SPAS BRAND GUIDELINES
Updated September 2021

1. BRANDMARK & USAGE
Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.0. LOGO HISTORY
Our logo originates from the blessing marks made by the fingerprints
of Buddhist monks on auspicious occasions in Thailand. It represents
six blessings:
The bottom of the pyramid represents our three primary senses: sight,
sound and touch. The middle tier represents our higher senses of taste
and smell. The apex represents the sixth sense – our intuition.
When our natural intuition takes over, it brings us full circle, leaving us
open to reconnect with the world, nature, others and ourselves.

1.1. LOGO EVOLUTION
THE EVOLUTION OF THE MASTER LOGO
The logo originates from a Thai Buddhist blessing marked on

the walls of our office by a Thai Abbot.
Oldest Newest
AN EVOLVED MOTIF NEW MASTER LOGO

The ‘fingerprints’ in previous
versions of the logo were difficult
to print or reproduce, especially
at a small size. Based on dozens
of different experiments we
developed this more modern
and clean calligraphic treatment
of the fingerprint which still
retains the organic nature of
the original.

1.2. CORPORATE LOGO
GREEN FLAG LOGO STANDARD LOGO
The flag logo should be used on professional printed or online The standard logo should be used for three main purposes:
artwork. The only exeption is for spa menus, where the flag looks
too strong for illustrations. 1. On in-house printed artwork or when there isn’t a top or bottom edge
from which to hang the flag.
The top or bottom* of the logo should bleed off the edge of any
layout, layered on top of the background at all times. The green 2. To close a piece (i.e. back of datasheet or brochure).
flag logo is the reversed standard logo, staged on a field of
solid green. 3. For on-property signage. Please see Six Senses Signage Manual for
more information.
*See page 11 for top and bottom flag logo placement options.
Note: This logo can also be inverted to white on an image or gradient
background for large format visual and title pages.

1.3. HORIZONTAL LOGO
GREEN HORIZONTAL FLAG LOGO STANDARD HORIZONTAL LOGO
The green flag horizontal logo should be used at the bottom of a piece of The standard horizontal logo should be used when there is limited height
communication. The bottom must bleed off the edge of the layout like to put in standard logo for the Six Senses Spas brand communications.
a footer bar, layered on top of a background at all times.
The green flag horizontal logo is the reversed standard horizontal logo,
staged on a field of solid green.

1.4. LOCATOR LOGO
LOCATOR LOGO USAGE

The locator logo should be used as follows:
1. For location-based collateral and stationery (letterhead or

business cards) and correspondence such as the F&B checks,
menus, maps, activity menus, menu covers, localized
powerpoint templates and local promotions.
2. For advertising, flyers and property specific brochures because

they will be given out or read/seen out of context of the
physical location.

1.5. LOGO COLOR VARIATIONS - PRIMARY
FULL COLOR LOGO ON GRADIENT GREEN LOGO
NOTE: BLACK LOGO*

Refer to Page 18 for color specifications.
*These logo variations should only be used when background imagery, print
limitations and space restrictions make the green gradient flag logo and full
color standard logo illegible.
Prior approval from the marketing team must be sought before using these logos.

1.7. LOCATOR LOGO COLOR VARIATIONS
PRIMARY - FULL COLOR LOGO PRIMARY - SOLID GREEN LOGO*
SECONDARY - BLACK LOGO*
NOTE: *These logo variations should only be used when background imagery, print
Refer to Page 18 for color specifications. limitations and space restrictions make the green gradient flag logo and full
color standard logo illegible.
Prior approval from the marketing team must be sought before using these logos.

1.8. LOGO CLEAR SPACE & MINIMUM SIZE
GREEN FLAG LOGO CLEAR SPACE

& MINIMUM SIZE
Clear Space Clear Space
Top Flag Bottom Flag

For use when the purple flag logo needs to For use when the purple flag logo needs to
be positioned at the top of the page. be positioned at the bottom of the page.
x 2x x y
x 2x x
Minimum Size Minimum Size
8.76 mm
37.5 mm
x = half the width of the green flag logo

y = height of the green flag horizontal logo

1.8. LOGO CLEAR SPACE & MINIMUM SIZE
STANDARD LOGO CLEAR SPACE

& MINIMUM SIZE
Clear Space Clear Space
2x 4x
x
y y
y y
y y
Minimum Size Minimum Size
13.7 mm 4.38 mm
17 mm
x = Quarter the width of the logo

y = height of the green flag horizontal logo

1.9. LOGO PLACEMENT
GREEN FLAG LOGO PLACEMENT

x = half the width of the green flag logo
Top placement Top center placement Top right placement
x 2x x x 2x x x 2x x
x x x x x x
Bottom placement Bottom center placement Bottom right placement
x x x x x x
x 2x x x 2x x x 2x x

1.9. LOGO PLACEMENT
GREEN FLAG HORIZONTAL LOGO PLACEMENT

y = height of the green flag horizontal logo.
The width of the green flag must be extended to reach the edge of the communication.
Usage Example: Email Signature
Bottom placement

1.10 LOGO CO-BRANDING
Spell out vendor’s name,

rather than using their logo
LOGO USAGE WHEN CO-BRANDING
It is important that we protect and preserve the integrity of our
logo so that no third party will use it without permission, thereby
causing confusion and deception in the marketplace.
1. Suppliers, vendors and clients are not permitted to use any

Six Senses trademarks, service marks or logos in the promotion
of their business.
2. The name Six Senses may be listed as a sponsor or

collaborating presenter at special events, charity gala and
fundraisers, but our logo may not be included on any print
or electronic materials without approval from Six Senses
Marketing.
3. If there is a request to feature our logo (resort or spa) in

tandem with ownership or a vendor in an ad, flyer or other
sales materials, the entity initiating and funding the project
should use their logo and reference the other brand.

1.11. LOGO IMPROPER USE
1. 2. 3.
1. Do not re-create or retype the words.
2. Do not apply any effects.
3. Do not recolor the logo.
4. Do not rotate the logo.
5. Do not make a pattern or texture out of the logo.
SIX SENSES
KUNFUNADHOO
6. Do not screen the logo. It should always print
at 100% ink density.
7. Do not crop or extend the shape of the flag
- follow the rules/clear space given.
8. Do not move the logo within the flag. 4. 5. 6.
9. Do not alter the layout of the text.
10. Do not recolor the flag or the logo within the flag.
11. Do not place the green logo flag at the right or
left edge of a piece - follow clear space requirements.
12. Do not use the logo directly over a busy image.
7. 8. 9.
KUNFUNADHOO
10. 11. 12.

2. BRAND COLORS

2.0. BRAND COLORS
SPAS PRIMARY SECONDARY
A deep, rich, natural green which

compliments the purple in the
corporate color palette.
PANTONE 392 C PANTONE Cool Grey 10 C
COLOR SPECIFICATIONS
The gradient green is for flag logo usage and background ONLY – the gradient should not be
used for text. The secondary solid color palette should be used for text (as well as the logo as
specified earlier in the guidelines).
The list details the color codes for different applications, ranging from spot and full color
printing to on-screen and online displays.
Color Pantone C M Y K R G B Web #
Six Senses Grey PANTONE Cool Grey 10 C 55 46 46 35 103 103 103 666666
Six Senses Spas Green PANTONE 392 C 50 30 100 10 118 123 35 767B23
Dark Green — 50 30 100 70 65 70 11 41460B
Dark Grey* — 69 60 56 66 51 51 51 333333

* Should only be used where legibility is an issue or for digital communications in place of black where possible.
3. BRAND DEVICE

3.0. BRAND DEVICE
The brand device is to be used for small collateral and A4 OR SIMILAR PROPORTION
giveaway items ONLY that need to subtly be branded,
or when size restrictions prevent the use of the standard
corporate logo.
It can also be used for screen presentations to subtly brand

and identify each slide. In this context, the brand device will
always appear bottom right of the page and be treated as
a watermark.
This device must not be used on any advertising, stationery

or brochures under any circumstance. Prior approval must
be sought from the marketing department before using this
device – without exception.
x X = Space defined by the width of

two fingerprints from the logo
and the space between.
USB
Space defined by the width of

one fingerprint from the logo.

4. BRAND TYPEFACE

4.0. BRAND TYPEFACE
ENGLISH
CORPORATE PRINT/OFFLINE TYPEFACE
Clean, classy, modern look, easy to read for non-native English speakers.
Drive harmony between offline and online communications.
PRIMARY TYPEFACE - CANTO (HEADLINES) SECONDARY TYPEFACE - BOOK ANTIQUA
Canto Roman Book Antiqua Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz 1234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
Canto Bold Book Antiqua Italic

=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
Book Antiqua Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Note Book Antiqua Bold Italic

Canto Regular and Canto Bold can be purchased at
store.typenetwork.com/foundry/liptonletterdesign/series/canto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./

4.0. BRAND TYPEFACE
ENGLISH
CORPORATE ONLINE TYPEFACE
PRIMARY TYPEFACE - CANTO (HEADLINES) SECONDARY TYPEFACE - AVENIR NEXT
Canto Roman Avenir Next Regular

=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./

4.1. BRAND TYPEFACE
CHINESE - TRADITIONAL
PRIMARY TYPEFACE SECONDARY TYPEFACE
Han Wang ming medium (Replacement of Canto font) AdobeMingStd-Light (Replacement of Book Antiqua font)
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ = !@#$%^&*()+[]\{}|:;’:”<>?,./
春秋戰國時，齊宣王招告天下賢士來幫助他治理齊國。有一個叫淳于春秋戰國時，齊宣王招告天下賢士來幫助他治理齊國。有一個叫淳于
髡的賢士在一天內給他推薦了7個有才能的人，齊宣王經過問答，果髡的賢士在一天內給他推薦了7個有才能的人，齊宣王經過問答，果
然個個本領高強。然個個本領高強。

4.1. BRAND TYPEFACE
CHINESE - SIMPLIFIED
Adobe Song (Replacement of Canto font) Jin qiao Song (Replacement of Book Antiqua font)
01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
春秋战国时，齐宣王招告天下贤士来帮助他治理齐国。有一个叫淳于春秋战国时，齐宣王招告天下贤士来帮助他治理齐国。有一个叫淳于髡
髡的贤士在一天内给他推荐了7个有才能的人，齐宣王经过问答，果然的贤士在一天内给他推荐了7个有才能的人，齐宣王经过问答，果然个个
个个本领高强。本领高强。

4.2. BRAND TYPEFACE
VIETNAMESE
Baskerville (Replacement of Canto font) Minion Pro (Replacement of Book Antiqua font)
01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
Vào mùa xuân và mùa thu, đó là hiền đột quỵ Wang Xuân có thể giúp kiểm Vào mùa xuân và mùa thu, đó là hiền đột quỵ Wang Xuân có thể giúp kiểm
soát tâm, trên thế giới. Nó đã được đề nghị với anh tất cả những kỹ năng, độ soát tâm, trên thế giới. Nó đã được đề nghị với anh tất cả những kỹ năng, độ
bền cao, tất nhiên, những người có tài năng 7 ngày một thử thách Chunyu bền cao, tất nhiên, những người có tài năng 7 ngày một thử thách Chunyu
Kun khôn ngoan, và Wang Xuân Q & A. Kun khôn ngoan, và Wang Xuân Q & A.

‫‪SIX SENSES SPAS BRAND GUIDELINES‬‬
‫‪4.3. BRAND TYPEFACE‬‬
‫‪ARABIC‬‬
‫‪CORPORATE PRINT/OFFLINE TYPEFACE‬‬
‫‪PRIMARY TYPEFACE‬‬ ‫‪SECONDARY TYPEFACE‬‬
‫)‪Nazli (Replacement of Canto font‬‬ ‫)‪Traditional Arabic (Replacement of Book Antiqua font‬‬
‫‪ABCDEFGHIJKLMNOPQRSTUVWXYZ‬‬ ‫‪ABCDEFGHIJKLMNOPQRSTUVWXYZ‬‬
‫‪abcdefghijklmnopqrstuvwxyz‬‬ ‫‪abcdefghijklmnopqrstuvwxyz‬‬
‫‪01234567890‬‬ ‫‪01234567890‬‬
‫‪=~!@#$%^&*()+[]\{}|:;:<>?,./‬‬ ‫‪=~!@#$%^&*()+[]\{}|:;’:”<>?,./‬‬
‫بالرد بمباركة األوروبية ثم يبق‪ ,‬جوي‬
‫و حدة القادة األمريكي‪ ,‬لكل إذ حربية منتصف الثالث‪ّ .،‬‬ ‫و حدة القادة األمريكي‪ ,‬لكل إذ حربية منتصف الثالث‪ .،‬بالرّد مبباركة األوروبية مث يبق‪ ,‬جوي إذ وعلى‬
‫إذ وعلى وبدون النازي‪ ,‬أم دول ماشاء أجزاء وانهاء‪ 30 .‬حيث حقول وفرنسا‪ .‬عن فقد بغزو‬ ‫وبدون النازي‪ ,‬أم دول ماشاء أجزاء واهناء‪ 30 .‬حيث حقول وفرنسا‪ .‬عن فقد بغزو الضغوط‪ ,‬بينيتو‬
‫يتبق ربع إذ‪ ,‬وضم ‪30‬‬
‫ثمة تجهيز أنجلو‪-‬فرنسية ‪ .30‬الله ّ‬ ‫الضغوط‪ ,‬بينيتو اليابانية أم ومن‪ ,‬انه ّ‬ ‫اليابانية أم ومن‪ ,‬انه مثّة جتهيز أجنلو‪-‬فرنسية ‪ .30‬اهلل يتبقّ ربع إذ‪ ,‬وضم ‪ 30‬مرمى التربعات اإلتفاقية‪ ,‬قد‬
‫مرمى التبرعات اإلتفاقية‪ ,‬قد وحتّى المذابح بال‪ .‬ضرب و واستمرت المشتّتون‪ ,‬شمال احداث‬ ‫وحتّى املذابح بال‪ .‬ضرب و واستمرت املشتّتون‪ ,‬مشال احداث الستار ما قصف‪ .‬كما عاملية املربمة والنازي‬
‫الستار ما قصف‪ .‬كما عالمية المبرمة والنازي قد‪ ,‬الثالث اإلنزال ثم عام‪.‬‬ ‫قد‪ ,‬الثالث اإلنزال مث عام‪.‬‬
‫‪Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com‬‬

4.4. BRAND TYPEFACE
TURKISH
Minion Pro (Replacement of Canto font) Palatino (Replacement of Book Antiqua font)
01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
İlkbahar ve sonbaharda, dünyanın en Wang Xuan zihin kontrolü İlkbahar ve sonbaharda, dünyanın en Wang Xuan zihin kontrolü
yardımcı olabilir nazik vuruş vardır. Benim için tüm yeteneklerini, yardımcı olabilir nazik vuruş vardır. Benim için tüm yeteneklerini,
yüksek mukavemet, tabii ki, yetenek var olanların 7 günü akıllıca yüksek mukavemet, tabii ki, yetenek var olanların 7 günü akıllıca
Chunyu Kun ve Wang Xuan Q & A meydan önerildi Chunyu Kun ve Wang Xuan Q & A meydan önerildi

4.5. BRAND TYPEFACE
JAPANESE
Kozuka Mincho Pro - L (Replacement of Canto font) MS Mincho (Replacement of Book Antiqua font)
01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
春と秋、彼は気を支配するのに役立つ、世界で賢者に王玄ストローク。賢春と秋、彼は気を支配するのに役立つ、世界で賢者に王玄ストロ
者の呼び出しChunyuくんがある日7才能のある人、王玄Q＆A、そして確ーク。賢者の呼び出しChunyuくんがある日7才能のある人、王玄
かにすべてのスキル、高強度で彼に勧められた。ーク。賢者の呼び出し Q＆A、そして確かにすべてのスキル、高強度で彼に勧められた。
Chunyuくんがある日7才能のある人、王玄Q＆A、そして確かにすべ
てのスキル、高強度で彼に勧められた。

4.6. BRAND TYPEFACE
KOREAN
Batang (Replacement of Canto font) Adobe Myungjo Std (Replacement of Book Antiqua font)
01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
봄과 가을, 그 제나라를 관리하는 데 도움이 세계에서 동방 박사의 봄과 가을, 그 제나라를 관리하는 데 도움이 세계에서 동방 박사의
왕 법사 스트로크입니다. 동방 박사의 Chunyu 쿤은 하루에 일곱 인 왕 법사 스트로크입니다. 동방 박사의 Chunyu 쿤은 하루에 일곱 인
재, 왕 수안 Q & A, 그리고 과연 모든 기술, 고강도 그에게 추천 한 재, 왕 수안 Q & A, 그리고 과연 모든 기술, 고강도 그에게 추천 한
호출이 있습니다. 호출이 있습니다.”

4.7. BRAND TYPEFACE
RUSSIAN
Journal (Replacement of Canto font) Prospect (Replacement of Book Antiqua font)

01234567890 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./ =~!@#$%^&*()+[]\{}|:;’:”<>?,./
Весной и осенью, он Ван Сюань инсульта у мудреца может Весной и осенью, он Ван Сюань инсульта у мудреца может
помочь контролировать ум, в мире. Было рекомендовано ему все помочь контролировать ум, в мире. Было рекомендовано ему
навыки, высокая прочность, конечно, тех, кто 7 талант день есть все навыки, высокая прочность, конечно, тех, кто 7 талант день
вызов Chunyu Кун мудрого, и Ван Сюань Q & A есть вызов Chunyu Кун мудрого, и Ван Сюань Q & A

5.0. SPA PHOTOGRAPHY
EMOTIONAL
Six Senses Spas imagery should be emotional
wherever possible. When shooting specific
treatments we should always embrace the
beauty and tranquility of a Six Senses Spas
environment. We must consider and reflect our
uniqueness at all times.
There must be an ownable and clearly

identifiable Six Senses feature or experience
in every shot – be it the environment or the
treatment itself. Images of treatments or
experiences combined with breathtaking
backdrops will clearly demonstrate what sets
us apart from the norm.

FUNCTIONAL:
When shooting specific architecture and the
environment of each Spa, whilst these images
are functional in nature, we must remember that
tranquility is key in all images. Shots should
never appear to be staged or overly dressed.
Simplicity is key.
Our Spa photography should never be

generic and must at all times be unmistakably
Six Senses.

TREATMENTS
When there is a need for therapeutic close-up,
let us focus on the technique and the materials.
Impart emotion but don’t fixate on bodies
or models.

HOSTS
When depicting hosts in our images, they
should be seen undertaking an activity and
they should never feel posed. We can also use
these images to help define the space, aesthetics,
ambience and quality of equipment.

PHOTOGRAPHY TO AVOID
Spa photography should never be generic
and overly ‘Spa-like’. You can clearly see
in these examples that there is no ownable
Six Senses experience represented here.
They could be anywhere and we are certainly
not just ‘anywhere’. Avoid photography of
this nature at all times.
Photography using a flash is to be avoided at all

times. Natural light should be used as much as
possible to bring warmth to the shot.

PHOTOGRAPHY TO AVOID -
TREATMENTS
There is a very fine line between beautiful,
tacky and sexy images that we must not cross.
We must be mindful of showing too much skin
in our images.

PHOTOGRAPHY TO AVOID - YOGA

AND WELLNESS
Once again, these images should be deeply
routed in a Six Senses experience and not overly
generic. We should avoid individual faces and at
the same time steer away from silhouettes over
the sunrise as these are far too common.

6.0. AMATEUR PHOTOGRAPHY - SPA PRODUCTS
Spa products should be shot on an ongoing basis

for social media. Spa products should be shot
in situ and the background should ideally have
depth without being too distracting.
The products should be parallel to the camera
and the shot should be at 45 degrees or
90 degrees.

6.1. AMATEUR PHOTOGRAPHY - HOSTS
Images of hosts on site should be shot in their

area of practice and should not be staged.
Their face should be fully visible. Remember
that active or relaxed and natural shots better
express authenticity. There should be no staged
or fake offering of drinks and towels.

6.2. AMATEUR PHOTOGRAPHY
PHOTOGRAPHY TO AVOID
Photos shot locally in the resort for social media
and promotional purposes should never be
cliché or staged in any way. Images must feel
natural and organic. Rely on the natural beauty
of the resort, this is your backdrop.

7. BRAND APPLICATIONS

7.0. STATIONERY - BUSINESS CARD
BUSINESS CARD - DUAL LANGUAGE

Size : 54mm x 90mm
Dual languages 13.5mm 27mm 13.5mm 13.5mm 27mm 13.5mm
English on the white and second language

on the color side.
8.2mm 8.2mm
Solid Green
C:50 M:30 Y:100 K:10 Solid
Green
Gradient Green
Light Green
C:50 M:30 Y:100 K:10 Font: Canto Bold
22.3mm Size: 7.8pt 22.3mm
Dark Green Color:
C:50 M:30 Y:100 K:70 C: 55 M: 46 Y: 46 K: 35
CHOTISETH PATHMANAND (JACK)
Graphic Director
Font: Canto Roman
Bleed Area (red color border) M +66 8 1911 9997 E jack@sixsenses.com
SKYPE jackpathmanand Size: 7.3pt
Please ensure the gradient background that Color:
8.2mm 8.2mm Gradient
bleeds to the edge of the card is extended to C: 55 M: 46 Y: 46 K: 35 Green
at least 3.2mm beyond the trim line. Sustainable Luxury Management Thailand Ltd. Sustainable Luxury Management Thailand Ltd.
Park Ventures Ecoplex, 9th Floor, *green color text: Font: Park Ventures Ecoplex, 9th Floor,
57 Wireless Road, Bangkok 10330, Thailand 57 Wireless Road, Bangkok 10330, Thailand
Canto Bold
Trim Area (grey color border) T +66
T +66 2631 97462631 97462631 9707
F +66
www.sixsenses.com
www.sixsenses.com
Size: 7.3pt
T +66 2631 9746
www.sixsenses.com
This is the dimension of your final product Color
8.2mm C:50 M: 30 Y: 100 K:10 8.2mm
after it is cut/trimmed.
Safe Zone (green color dash line) FRONT BACK

Keep all essential text and the images/graphic
at least 3.2mm inside the cut/trim area to
ensure it will not be cut off.

7.0. STATIONERY - BUSINESS CARD
BUSINESS CARD - SINGLE LANGUAGE

Size : 54mm x 90mm
Text on the white side
Six Senses Spa Green 13.5mm 27mm 13.5mm

Pantone 392c
C:50 M:30 Y:100 K:10
8.2mm
Six Senses Gray
Pantone Cool Gray 10c Solid
C:55 M:46 Y:46 K:35 Green
NAME
Font: Canto Bold
Gradient Green (back side) Style: All cap
Leading: N/A
Light Green Size: 7.8 pt
C:50 M:30 Y:100 K:10 Kerning: 0 pt
Color: Six Senses Gray
Dark Green
C:50 M:30 Y:100 K:70 POSITION
CHOTISETH PATHMANAND (JACK) Font: Canto Roman
Graphic Director
Style: Sentence case
M +66 8 1911 9997 E jack@sixsenses.com
SKYPE jackpathmanand Size: 7.8 pt
Leading: 9.36 pt
Trim Area (black color border) 8.2mm
Kerning: 0 pt Gradient
This is the dimension of your final product Sustainable Luxury Management Thailand Ltd. Color: Six Senses Gray Green
after it is cut/trimmed. Park Ventures Ecoplex, 9th Floor,
57 Wireless Road, Bangkok 10330, Thailand DETAILS
T +66
T +66 2631 97462631 97462631 9707
F +66 Font: Canto Roman
Bleed Area (red color border) www.sixsenses.com
www.sixsenses.com
Style: Sentence case
Please ensure the gradient background that 8.2mm Size: 7.3 pt
bleeds to the edge of the card is extended to Leading: 8.76 pt
Kerning: 0 pt
at least 3.2mm beyond the trim line. FRONT Color: Six Senses Spa Green BACK
Six Senses Gray
Safe Zone (green color dash line)
Keep all essential text and the images/graphic at
least 3.2mm inside the cut/trim area to
ensure it will not be cut off.

7.1. STATIONERY - LETTERHEAD
14.25mm 14.25mm 28.5mm 14.25mm
3.2mm
A4 LETTERHEAD
Size : 210mm x 297mm
14.25mm
Size of the A4 letterhead is 210mm x 297mm.

Add 3.2mm to the edge of top part of
the green field to cover bleed.
Font: Canto Roman

Size: 8pt, Color: C:50 M: 30 Y: 100 K:10
Sustainable Luxury Management Thailand Ltd. T +66 2631 9746

Park Ventures Ecoplex, 9th Floor, F +66 2631 9707
57 Wireless Road, Bangkok 10330, Thailand W www.sixsenses.com
14.25mm

7.2. STATIONERY - ENVELOPE
DL ENVELOPE
Size : 110mm x 220mm
Size of the DL envelope is 110mm x 220mm

Add 3.2mm to the edge of bottom part of
the green field to cover bleed.
The baseline of the first line of the address should be

aligned to the baseline of the location name
Font: Canto Roman

Size: 8pt, Color: C: 55 M: 46 Y: 46 K: 35
Font: Canto Roman

Size: 8pt, Color: C:50 M: 30 Y: 100 K:10
3.2mm
14.25mm 28.5mm 14.25mm 14.25mm

7.3. CO-BRANDED SPA MENU
12 mm 24 mm 11 mm
12 mm
When positioning the partner logo on the Six Senses Spas
menu and/or brochure – the logo should be placed on
the back of the collateral as follows:
5.7 mm

7.4. POWERPOINT TEMPLATE

Font: Book Antiqua
Size: 15pt
Color: C: 50 M: 30 Y: 100 K: 10
143mm
Color: C: 55 M: 46 Y: 46 K: 35 Font: Book Antiqua
Size: 57pt
ON-SCREEN SHOW SIX SENSES SPAS - SECTION TITLE HERE
Color:
Size: 1680px x 1050px C: 55 M: 46 Y: 46 K: 35
On-screen show (16:10)
From its beginnings in 1996, Six Senses quickly became
recognized as the hospitality industry’s pioneer of sustainable
practices, demonstrating that responsibility can be
successfully wedded to uncompromised high-end facilities.
Font: Book Antiqua
Size: 32pt
As Six Senses expands into new and exciting locations, creating destinations unto Color: C: 50 M: 30 Y: 100 K: 10
themselves, the enduring Six Senses vision remains as strong as ever: To help people
reconnect with themselves, others and the world around them.
Font: Book Antiqua SIX SENSES SPAS PRESENTATION Copyright 2013 Six Senses Resorts Hotels Spas | www.sixsenses.com
Size: 23pt
Font: Book Antiqua Color: C: 50 M: 30 Y: 100 K: 10
Size: 12pt 30mm
Color: C: 55 M: 46 Y: 46 K: 35
SIX SENSES SPAS ECTION TITLE HERE SIX SENSES SPAS - SECTION TITLE HERE
Font: Book Antiqua

Size: 57pt
Color: C: 55 M: 46 Y: 46 K: 35
Font: Book Antiqua
From its beginnings in 1996
Size: 35pt, All caps
As Six Senses expands into new and exciting
locations, creating destinations unto themselves,
the enduring Six Senses vision remains as
DIVIDER PAGE TITLE HERE strong as ever: To help people reconnect with Font: Book Antiqua
themselves, others and the world around them.
Size: 32pt
Color: C: 50 M: 30 Y: 100 K: 10
Copyright 2013 Six Senses Resorts Hotels Spas | www.sixsenses.com Copyright 2013 Six Senses Resorts Hotels Spas | www.sixsenses.com
30mm 30mm

7.4. POWERPOINT TEMPLATE
Font: Book Antiqua

Size: 57pt
SIX SENSES SPAS - SECTION TITLE HERE SIX SENSES SPAS - SECTION TITLE HERE
Color:
C: 55 M: 46 Y: 46 K: 35
Font: Book Antiqua As Six Senses expands into new and exciting
Size: 32pt
Color: C: 50 M: 30 Y: 100 K: 10
the enduring Six Senses vision remains as
strong as ever: To help people reconnect with
From its beginnings in 1996
themselves, others and the world around them. As Six Senses expands into new and exciting
Our brand has been born out of this Finally, a set of comprehensive usage
vision, and these brand guidelines will guidelines for our full portfolio, the enduring Six Senses vision remains as
Font: Book Antiqua give you the full story of our brand
identity.
including Hotels & Resorts, Spas and
Evason, that will ensure accurate
strong as ever: To help people reconnect with Font: Book Antiqua
We begin with a concise overview of implementation of the identity themselves, others and the world around them.
Size: 20pt our brand values, platform and vision elements for in all our properties and
in our advertising and marketing
Size: 32pt
Color: C: 50 M: 30 Y: 100 K: 10 We then continue with an introduction
to a refreshed brand identity system
materials.
This means that wherever you interact
Color: C: 50 M: 30 Y: 100 K: 10
that has been crafted and inspired by
with the Six Senses brand, your senses
our culture.
Copyright 2013 Six Senses Resorts Hotels Spas | www.sixsenses.com Copyright 2013 Six Senses Resorts Hotels Spas | www.sixsenses.com
30mm 30mm
143mm
SIX SENSES SPAS - SECTION TITLE HERE
Font: Book Antiqua As Six Senses expands into new and exciting locations, Our brand has been born out of this
vision, and these brand guidelines will
Finally, a set of comprehensive usage
guidelines for our full portfolio, including
creating destinations unto the mselves, the enduring
Size: 23pt Six Senses vision remains as strong as ever.
give you the full story of our brand
identity.
Hotels & Resorts, Spas and Evason, that
will ensure accurate implementation
We begin with a concise overview of our of the identity elements for in all our
Color: C: 50 M: 30 Y: 100 K: 10 brand values, platform and vision that properties and in our advertising and
marketing materials.
We then continue with an introduction to
This means that wherever you interact
a refreshed brand identity system that has
with the Six Senses brand, your senses
been crafted and inspired by our culture.
Font: Book Antiqua

Size: 20pt
Color: C: 50 M: 30 Y: 100 K: 10
Font: Book Antiqua

Copyright 2013 Six Senses Resorts Hotels Spas | www.sixsenses.com
THANK YOU
Contact Information | www.sixsenses.com
Size: 23pt
30mm Font: Book Antiqua

Size: 23pt

8. BRAND INTERNAL SIGNAGE

8.0. BRAND INTERNAL SIGNAGE
DIRECTIONAL SIGNAGE
Directional signage should be created using materials that

best fit the local environment. Wording and arrows should be
engraved and painted in Canto font. The arrow should be
created using the Canto ‘greater-than’/‘less-than’ symbol
placed on its side. All lettering must be in capitals at
all times.

9. ONLINE COMMUNICATION

9.0. EMAIL SIGNATURE
To set up your email signature, please visit http://werecommend.info/e-mail_signature

9.0. EMAIL FONT
Font: Arial
Size: Regular (10pt)
Color: Black
Font: Arial
Size: Regular (8pt)
Color: Black

FINAL PAGE
Please refer all enquiries and requests for assistance in creating Six Senses brand communications to Mike.burgess@sixsenses.com

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SIX SENSES SPAS BRAND GUIDELINES

Updated September 2021

1. BRANDMARK & USAGE

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.0. LOGO HISTORY

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.1. LOGO EVOLUTION

THE EVOLUTION OF THE MASTER LOGO

The logo originates from a Thai Buddhist blessing marked on

AN EVOLVED MOTIF NEW MASTER LOGO

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.2. CORPORATE LOGO

GREEN FLAG LOGO STANDARD LOGO

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.3. HORIZONTAL LOGO

GREEN HORIZONTAL FLAG LOGO STANDARD HORIZONTAL LOGO

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.4. LOCATOR LOGO

LOCATOR LOGO USAGE

1. For location-based collateral and stationery (letterhead or

2. For advertising, flyers and property specific brochures because

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.5. LOGO COLOR VARIATIONS - PRIMARY

FULL COLOR LOGO ON GRADIENT GREEN LOGO

NOTE: BLACK LOGO*

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.7. LOCATOR LOGO COLOR VARIATIONS

PRIMARY - FULL COLOR LOGO PRIMARY - SOLID GREEN LOGO*

SECONDARY - BLACK LOGO*

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.8. LOGO CLEAR SPACE & MINIMUM SIZE

GREEN FLAG LOGO CLEAR SPACE

Clear Space Clear Space

Top Flag Bottom Flag

Minimum Size Minimum Size

x = half the width of the green flag logo

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.8. LOGO CLEAR SPACE & MINIMUM SIZE

STANDARD LOGO CLEAR SPACE

Clear Space Clear Space

Minimum Size Minimum Size

x = Quarter the width of the logo

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.9. LOGO PLACEMENT

GREEN FLAG LOGO PLACEMENT

Top placement Top center placement Top right placement

Bottom placement Bottom center placement Bottom right placement

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.9. LOGO PLACEMENT

GREEN FLAG HORIZONTAL LOGO PLACEMENT

Usage Example: Email Signature

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com

1.10 LOGO CO-BRANDING

Spell out vendor’s name,

1. Suppliers, vendors and clients are not permitted to use any

2. The name Six Senses may be listed as a sponsor or

3. If there is a request to feature our logo (resort or spa) in

Copyright 2021 Six Senses Hotels Resorts Spas | sixsenses.com