Qurum, Muscat

Sultante of Oman
Email: theblisscentre@gmail.com
Website: theblisscentre.com
Phone Number: +968 93232321

By: Omar Khan

18F004
Contents
PART I – Executive Summary...............................................................................................................................4
PART II – Business Concept..................................................................................................................................5
1 – Company Overview...................................................................................................................................5
2 – Mission Statement....................................................................................................................................5
3 – Company Goals and Objectives................................................................................................................5
4 – Business Philosophy..................................................................................................................................5
5 – Legal form of ownership...........................................................................................................................5
6 – SWOT Analysis...........................................................................................................................................5
Strength :-...................................................................................................................................................5
Weakness:-..................................................................................................................................................6
Opportunity:-..............................................................................................................................................6
Threats:-......................................................................................................................................................6
PART III (A) – Industry Analysis............................................................................................................................7
1 – Industry Trends.........................................................................................................................................7
2 – Market Overview......................................................................................................................................7
PART III (B) – Customer Analysis..........................................................................................................................8
1 – Target Customers......................................................................................................................................8
2 – Customer Needs........................................................................................................................................8
PART III (C) – Competitive Analysis......................................................................................................................9
1 – Direct Competitors....................................................................................................................................9
2 – Indirect Competitors.................................................................................................................................9
3 – Competitive Advantage.............................................................................................................................9
PART IV – Marketing Plan..................................................................................................................................10
1 – Products & Services.................................................................................................................................10
2 – Pricing......................................................................................................................................................10
3 – Place: Proposed Location........................................................................................................................11
3.1 Distribution Plan.................................................................................................................................11
4 – Promotional Plan.....................................................................................................................................11
5 – People......................................................................................................................................................11
6 – Process.....................................................................................................................................................12
7 – Physical Evidence....................................................................................................................................12
PART V – Operational & Management Plans.....................................................................................................13
 1 – Key Operational Processes......................................................................................................................13
2 – Milestones...............................................................................................................................................13
3 – Management Team.................................................................................................................................13
PART VI – Financial plans...................................................................................................................................15
1 – Start-up Fund Requirements: Start-up Expenses...................................................................................15
2 – Start-up Fund Requirements: Start-up Assets........................................................................................15
3 – Total Funding Requirements...................................................................................................................16
4 – Financing Sources....................................................................................................................................16
5 – Procurement of Funds.............................................................................................................................16
PART VII – Financial Statements........................................................................................................................17
1- Expenditure budget..............................................................................................................................17
2- Start with a sales forecast.....................................................................................................................18
3- Develop a projected cash-flow statement............................................................................................19
4- Income projections...............................................................................................................................20
5- Breakeven analysis................................................................................................................................20
6- Return on Investment (ROI)..................................................................................................................20
PART I – Executive Summary
The Bliss Centre is a rage room business located in Muscat, Oman. In Muscat there are so many
people working throughout the day, and overtime this builds up stress within them and allows way
for a feeling of frustration and anger to show up. We aim to help these people deal with their
everyday stress and anger, and this done through our customers throwing or smashing objects with
tools that will be provided to them. For those who wish to cope with their anger management
issues, we have counselling for that, where our customers can also opt to help them deal with their
anger issues and learn to manage it and reduce it, with our trained professional. For us our
customers will always come first, and whatever we do will be done professionally as well as
ethically. Our job is to make sure our customers when they are done with their session, to feel
mentally better and stable as well as to help them reduce their stress and anger. Our staff will all
have some experience in anger management so that they can treat our customers in a way that will
make them feel they are in a safe place where they can vent out their frustrations through our
services. The biggest advantage that we have is that we will be the first rage room in Oman, and this
is an untapped market, with a lot of potential for growth.
The total funding that is required for our business is OMR 11,000, which all be funded by the owner
of the business Omar Khan. The total expenses of the business will be OMR 3800. Within the coming
5 years, the business is expecting more than four times the total investment and is seeking to open
different branches to further to help the people of Oman in dealing with their stress and anger. Each
session is designed in a way to help people in venting out their frustrations.
PART II – Business Concept
1 – Company Overview
The Bliss Centre is a new form of business in Muscat to help those dealing with stress. It will help
many people to reduce their stress in a new and unique way. In hopes to help people that deal with
mental stress as well as cope up with anger, this business was formed by Omar Khan in the form of a
sole proprietorship. The Bliss Centre is in Qurum, Sultanate of Oman, as it is one of the main hubs in
Muscat. This business will feature rage rooms where people can vent their frustrations and release
pent up stress in a safe place. It will also feature anger management classes where people with
anger issues would be provided classes by a trained professional to give them basic knowledge on
how to control their anger as well as help them work on their issues.

2 – Mission Statement
Our mission here at The Bliss Centre is to help people manage their stress and anger in a safe
environment where they are free to smash away their stress in a healthier way.

3 – Company Goals and Objectives

At The Bliss Centre our goal is to become an outlet where people can relief their stress and anger in
a safe place. Our customers being our top priority, we would like them to feel safe and bring out
their bottled-up emotions in a way that is healthier. Our objectives are
 To allow people to find a place where they can vent.
 To improve mental health of people.
 To recover the expenses for the start up in 1 year.
 To make our brand larger and expand.

4 – Business Philosophy
We do our best to help people deal with mental stress and help them cope up with their anger. Our
team believes that we should help these people with maximum effort as they might need it. This in
turn allows our employees to work harder and help them grow as people too.

5 – Legal form of ownership

The legal form of ownership in this method is the sole proprietorship due to the reason that it is
easy, inexpensive and allows full control of the business so changes to improve the place further
would be much easier.

6 – SWOT Analysis
We have spent a lot of time to make sure that our SWOT analysis was done effectively before
investing our money into our business with experts in the field. This is to further improve on our
services as well as learn where we need to put more of our efforts to make The Bliss Centre more
successful.
Strength:-
The fact that we will be the first rage room to open in Oman is our major strength, the uniqueness
of our business will help us further grow. Our location, which is in Qurum, Sultanate of Oman, is one
of the more densely populated areas where our target customers our located allowing us to
capitalize on their interests. Our team is filled with experts in the field and are very highly qualified,
so this in turn allows them to understand and reciprocate what our customers would want.

Weakness:-
Our major weakness is that we are a new business and that our business will find it hard to initially
cope up with the expenses required to run the business. There is also the issue to not meet the
demand of our services due to the lack of multiple rooms where our customers can go vent. Another
issue would be finding cheap materials which can be used in the rooms.

Opportunity:-
Since our business is in Qurum, it being one of the most populated areas in Muscat, will work as a
massive opportunity for us to capitalize on. Our business will be open every day, with the timings
being, 9am-12 midnight during the weekdays and during the weekends our services will be provided
from 9am-3am.

Threats:-
Our business being the first rage room in Oman, makes it feel like a coin clip due to the reason that
not many people are aware of this form of business and how it can help them destress and cope.
The supply of materials to us for our customers is a major threat.
PART III (A) – Industry Analysis
1 – Industry Trends
The first rage room was started in 2008 by Japan to help people cope with the economy falling into
recession, by allowing them to indulge in acts such as smashing dishes or throwing dishes. This new
trend was slowly picking up its pace in other parts of the world. This trend of breaking objects and
smashing dishes has helped a lot of people in their coping of anger and stress. This industry of
mental well-being has been growing exponentially year by year as more and more people are
starting to understand how important it is to take care of their mental well-being. Our company will
have help people destress from their stressful environments at work, home or even if they are
having a bad day. We can capitalize on this opportunity to further improve the well-being of people
in hopes to them make them be able to handle situations in much more calm and rational way,
rather than them making decisions based on their anger and stress.

2 – Market Overview
The Bliss Centre is one of its kind, being the first rage room in Oman. This industry’s goal is to help
reduce the stress and anger within people in a way that allows them to vent their frustrations. They
can do this by throwing objects or smashing objects with tools. Since there is no other rage room or
anything remotely similar, The Bliss Centre is in a very advantageous position. This in turn means
that the market of this industry is null, and it has a lot of potential to become something big.
PART III (B) – Customer Analysis
1 – Target Customers
Our target market would be people between the ages of 18-40. But our major focus would be those
who are working and parents who have children, as they often get the need to destress from their
already stressful environment. We also intend to make our services attractable to high school
students, college students and tourists to further expand the reach of our business.

2 – Customer Needs
People often find the need to destress and get some away time from their everyday routines. For
that purpose, we are the perfect place for them to visit when they feel this way. After heavy days at
the office where people can get frustrated and short tempered, we can help them feel more relaxed
with our services and the way we treat our customers, with respect and appreciation for their hard
work.
PART III (C) – Competitive Analysis
1 – Direct Competitors
There are no direct competitors preset in Oman for us to compete with.

2 – Indirect Competitors
Our indirect competitors would be other forms of business that helps with coping mental wellbeing,
such as gyms, yoga studios, massage centers and different sports, like basketball, football, and
swimming. These are often used to help people to cope with stress.

3 – Competitive Advantage
The Bliss Centers’ main competitive advantage is that we are situated at a densely populated area in
Qurum where our target market can easily have access to our services. Our team members are well
trained and professionals who will help meet our customers’ needs as well as make it comfortable
for them so that they can get the most out of their experience at The Bliss Center. Our business will
be open every day, with the timings being, 9am-12 midnight during the weekdays and during the
weekends our services will be provided from 9am-3am so that we can take in customers with
different time preferences. Another advantage we have is that we put our employees on the top, by
taking care of them and providing them with first class treatment as they are our family who will
help us grow further and make us achieve our goals, aims and objectives, we will get their maximum
effort and they will be fully motivated each day to carry out their work.
PART IV – Marketing Plan
1 – Products & Services
The Bliss Center is a rage room where people can come break, smash, and throw things as well as a
place where people with anger issues can come and learn how to control their anger through the
counselling we provide by trained professionals.’
The Bliss Center has 4 rage rooms, The Office Room, The Classroom, The Living Room, and The
Extreme Delight which is a room where we work with our customers to build up the room with
things that they would want to break. To further enhance this experience, we allow our customers
to bring in anything that they would want to break from their house or from outside. We also
provide them with a souvenir they can take back from the damage they have caused as well as a
recorded session if they ask for it. For our customers safety we provide them with a protective body
suit, gloves, shoes and a helmet to protect them from any injury that can incur.
We also have our anger management counselling which is done in another room where we provide
people who want to learn how to cope with their anger ways to do so. There are 3 levels in this
counselling, the basic, for people who would just like to know basic knowledge about anger coping,
intermediate, for people who want to cope with their anger as it effects their life to a small extent,
we provide them with yoga and meditation and advance, for people who find it extremely hard to
control their anger and it affects their life to major extent, we provide them with knowledge about
the science of wellbeing, which includes yoga, meditation, gratitude journaling, deep journaling and
help them go through this journey to become better people. People can choose what package they
would want, and we will help them become better versions of themselves. We also have a small bar
which serves non-alcoholic beverages and snacks to our customers for them to enjoy and savor after
or before they are done.

2 – Pricing
Our pricing for the rage room will be done on how long they our wishing to use our room. Each
customer has an option to choose from 15 mins, 30 mins, 1 hour with the prices being 5 rials per
person, 8 rials per person, and 12 rials per person respectively. For people that want to go for The
Extreme Delight, we will charge them 20 rials as a group rather than individually, as we will be taking
extra steps to tailor their dream rage room. For our customers who are loyal to us we will offer them
special discounts especially when they refer clients to us or when they come in as a group or with
family. We also will provide discounts and offers occasionally. Our anger counselling session will cost
10 rials per session, and as a package for 10 sessions we will charge 80 rials. Our food and beverages
will be at a reasonable price where everyone will be able to access it. There will be a membership
program, which allows people who have visited us more than 10 times be allowed a free session of
30 mins anytime they feel like it.
3 – Place: Proposed Location
The location we have chosen to start The Bliss Center is in Qurum, which is where our target market
is easily reachable from there. We are in a densely populated area where there are many residential
houses. In our area we have none of our competitors nearby, but we are situated next to 2
commercial buildings which have a constant flow of traffic. The area is beautiful and easy to reach
from the main road and is easily observable by people as soon as they enter Qurum through the
main road.
3.1 Distribution Plan
Our products and services will be available on our website where they can book their session
and pay online. They can also visit our store and book their sessions from there.

4 – Promotional Plan
Our plan for promoting our business will by placing advertisements on newspapers, magazines and
other forms of media. We will also use social media, like Facebook, Twitter, Instagram, etc., to help
us in getting recognized by more people. We will host events that will be publicized on these
platforms and provide discounts for the people that visit these events. We also will be able to
promote our business through word of mouth as we have a referral program, in which our customer
can recommend The Bliss Center to someone and if they show up the customer that indulged in it
would be provided discounts.

5 – People
The Bliss Center has identified the following people or positions that will be needed to help run the
business in an efficient and effective way:

 Omar – As the owner, he will be doing majority of the managerial functions like pricing,
hiring, recruitment, customer service, maintaining office supplies by checking stock,
planning, training new employees, keeps a check on the business to see everything is
running smoothly, accounting and leading the development and implementation of the
overall organization strategy.
 Instructors/ Assistants – There will be 5 staff members that will deal with receiving and
helping customers, providing instructions, providing the tool that customers will use,
providing the safety equipment, selling the food and beverages, ensuring the rooms are
ready after a session as well as providing management feedback on where the place can
improve.
 Counseller – We have hired 1 counsellor for the anger management sessions that he will
oversee.
 Cleaners – There will be 4 cleaners who are responsible to clean up after each customers
session and tidy up the place.
6 – Process
Our customers will enter through the front door and will be greeted by the staff. The customers can
then choose which package they would want or show their transaction of the session they have
purchased through our website. They will then be guided by an instructor who will then provide
them with the safety equipment and will then instruct them on what they are supposed to do and
about how to maintain their safety. The customers will go in the room and then will be provided
weapons which they can use to break whatever they want. After the session they will be provided
with a souvenir they can take back with them, and our cleaners will come and prepare the room for
the next session.
For the customers that are going to the anger management sessions, they will be welcomed through
the front door and be taken to a room where our counsellor will be there. The counsellor will greet
them and then will help them by starting off with breathing exercises, move on to meditation and
then will provide them with different techniques and ways that they can deal with their anger.

7 – Physical Evidence
Design, decoration, facilities, equipment, etc., are physical evidence in which the client
bases their first opinion about a place. Our logo in its way is attractive as it is written in a calligraphic
style with the color being different shades of blue from lighter to darker. When the customers enter
the building, the lighting is bright, and they can see the reception table front of them and on their
right, they can see the restaurant. On the left-hand side, they can see the doors with neon lighting
stating the rage rooms name and the counselling room. In each room there is a setup area where
the instructors provide you with the equipment required for the rage room. Each of the equipment
has our logo imprinted on it in the form of “TBC”. The rooms have led lightings which can be chosen
by the customers as to what kind of ambience they want. There are also speakers at the top of each
room for our customers to connect through Bluetooth or aux to play music. Then the rage rooms
contain furniture, utensils, cutlery and other similar items. The Bliss Center has its own websites as
well brochures. Our Staff have their own uniforms which were provided by us, with it being light
blue followed by our logo at the top left of the shirt with their name tags provided.
PART V – Operational & Management Plans
1 – Key Operational Processes
For a safe and to have a pleasant experience in The Bliss Centre, several processes are required.
The first thing our customers will do is walk in and sign a form that says the company isn’t
responsible for any injury that takes place during their session. Right after that the customers are
provided with safety equipment i.e., helmet, gloves, protective body suit and shoes. They are the
instructed by our staff on the rules and handling the weapons. They will be informed that they are
being watched by a camera system.
The customers then proceed into the rooms where they can begin their session, with the staff
playing their choice of music and continues to monitor them. At the end of the session the
customers will return the equipment, receive a souvenir by the staff and the rooms will be cleaned
up by our cleaners.
For our anger management counselling, the customers will be provided with 1 hour of a session to
help them cope with their anger issues. It could be a group or an individual. The counsellor will give
them in depth knowledge on how they can manage their stress and anger and will also teach them
the importance of meditation, gratefulness and breathing techniques to manage their stress and
anger.

2 – Milestones
The Bliss Centre hopes to achieve the money spent on the starting of the business within 6 months
of starting up. By the end of the first year from start up, we will introduce a mobile version of The
Bliss Centre. This will further allow us to expand our reach to other customers as we will be enabled
to bring our services to the customers directly in a trailer. This will further boost our sales. The next
thing we would like to do also at the end of 1 year, is that we would want to set up partnerships
with hospitals and psychiatry clinics to help their patients by giving them courses in anger
management to help them reduce their stress and anger issues.

3 – Management Team
The Bliss Centre is owned by Omar Khan. Omar wanted to start his own business; a business that
would help others cope with their mental stress. He had gotten his degree from Oman Tourism
College in the Bachelor of Tourism and Hospitality Management. He had seen how people were not
able to perform their daily tasks and duties due to them being mentally stressed. This stress had
further developed into anger which stuck with them as they went to work, home, university, or
school. With no proper way to help them cope with their anger and stress, it all got built up. Omar
himself had gone through this, and he thought about a quick way in which people could relive their
stress, through an anger room and by providing knowledge about anger management through
counselling. To provide people with the much-needed bliss in their life, he created The Bliss Centre,
to help people cope with their mental stress and underlying anger issues to help in the short term as
well as the long term.
PART VI – Financial plans
1 – Start-up Fund Requirements: Start-up Expenses

Start-up Expenses
Description Amount
Legal Expenses 500
Insurance 250
Utility 100
Rent Advance 750
Communication Equipment and connection 100
Stationery and Office Supplies 100
Logo, Website and Merchandise Design 300
Printing and Pre-Opening Marketing 100
Advance to Suppliers 600
Staff Payments 700
Total Start-up Expenses (I) 3500

2 – Start-up Fund Requirements: Start-up Assets

Start-up Assets
Description (Refer to the PPT for details) Amount
4500
Start Up Capital
600
Equipment and Machinery
700
Furniture
900
Computers, Printers, Software and Other Electronics.
800
Business and Office Fit-Out
7500
Total Start-up Assets (2)
3 – Total Funding Requirements

Start-up Funding Requirement

Description Amount
Start-up Expenses to Fund (1) 3500
Start-up Assets to Fund (2) 7500
Total Funding Required (3) 11000

4 – Financing Sources
The funding of this business is being done entirely by Omar Khan, the owner of The Bliss Centre.

5 – Procurement of Funds

Procurement of Funds
Description Amount Amount
Total Fund Required 11000
Omar 11000
Total Funds 11000 11000
PART VII – Financial Statements
1- Expenditure budget

Categories Expenses
Fixed Expenses
1. Rent 250
2. Salaries 1850
3. Insurance for Company and Employees (per month) 50
4. Internet and Telephone charges 100
5. Accounting Fee 50
Total Fixed Expenses 2300
Variable Expenses (Refer to the PPT for details)
1.Cost of Food and Beverage 650
2.Utilities 150
3.Commisions and Taxes 250
4.Credit Card Fee 150
5.Maintainance and Repair 300
Total Variable Expenses 1500
Total Expenses (Total Fixed Expenses + Total Variable 3800
Expenses)
2- Start with a sales forecast

Month Unit Price Units Sold Sales

Jan 16 11 10 110
Feb 16 11 15 165
Mar 16 11 20 220
Apr 16 11 25 275
May 16 11 40 440
Jun 16 11 50 550
Jul 16 11 70 770
Aug 16 11 90 990
Sep 16 11 110 1210
Oct 16 11 125 1375
Nov 16 11 145 1595
Dec 16 11 165 1815
865 9515
3- Develop a projected cash-flow statement

PROJECTED CASH FLOW

Opening Balance 4500
Cash Incoming: N/A
Sales 9515
Total Cash Incoming 14015
Cash outgoing: N/A
Purchases (Stock etc.) 3300
Accountant and Lawyer fees 50
Bank fees & charges 150
Utilities (electricity, gas, water) 150
Telephone, Internet and other charges 100
Rent 250
Repairs & maintenance 300
Salaries for staff 1850
Total Cash Outgoing 6150
 
Total Cash at hand/bank (CLOSING 7505
BALANCE) =
 4- Income projections 
Pro Forma Income Statement
Particulars Amount Amount
Sales 9515
Cost of Goods Sold 3300
Gross Profit (Sales – Cost of Goods sold) 6215
Business Expenses: N/A N/A
Accountant and Lawyer fees 50
Bank fees & charges 150
Utilities (electricity, gas, water) 150
Telephone, Internet and other charges 250
Rent 250
Repairs & maintenance 300
Salaries for staff 1850
Total Expenses 3000 3300
Operating Profit N/A 2915
(Profit before Tax and Interest)
Taxes 0
Interest on loan payments 0
Net Profit = (Operating profit – taxes & interest) N/A 2915

5- Breakeven analysis
A breakeven analysis was conducted, and it was seen that the breakeven quantity was 1150 and the
breakeven amount was OMR 12,650.
6- Return on Investment (ROI)
The ROI is 76.71%.