Rebuilding Together – Lockheed Martin Partnership Announcement

Communications Plan
Draft Last Updated 8/11/2022 12:00:45 PM

Stakeholder (Function/Organization): Social Impact

Lead Communicator: Tiffany King

Table of Contents:

• Background
• Objectives
• Strategy
• Target Audiences
• Key Messaging
• Tactics
o Internal
o Digital
o Media Relations
• Tactical Timeline
• Outcomes and Metrics

Background

Theme Lockheed Martin announces Veteran Support Partnership with Rebuilding

Together Lockheed Martin project dates

Market POC Timing Notes

Marietta Ruth May 12

Littleton Becca May 21

Clearwater Lisa June 3 Tampa address, homeowner identified, looking

at June 3

Orlando Ashley June 3 Homeowner identified, looking at May, Ashley

to weigh in

Fort Worth Angel September 30 Date and location locked in; recruitment has
not begun

Colorado Carlee Fall Carlee is local

Springs

Sunnyvale Megan October Rebuilding Together Build Day – October x?

Blitz of builds

Northern VA Ceci w/o October

25

Communications Objectives
• Align to the 2022 Enterprise Communications strategic imperatives, Strengthen Trusted
Relationships and Empower and Develop Our Team
 • A multifaceted communications plan will raise awareness and socialization with employees,
prospective employees, customers, and the military nonprofit community.
• We will promote externally and internally as an important effort to positively influence several
outcomes, as follows:
o The partnership between Lockheed Martin and Rebuilding Together and how that has
positively befitted the military veteran community.
o Employee awareness of Lockheed Martin’s support of service members, veterans, and
their families
o Lockheed Martin brand positioning as an employer of choice in the aerospace and global
security industry
o The importance of employee engagement via volunteering.

Target Audiences
• Lockheed Martin employees
• Mil / Vet Business Resource Group
• Prospective employees
• Customers
• Military-connected nonprofits
• Military community

Key Messages
• Lockheed Martin is proud to announce its partnership with Rebuilding Together and how it is
impacting the global community
• Prospective employees – recruitment marketing: At Lockheed Martin, we are an organization
that has emphasized volunteerism and social giving in our company culture. We are so excited

to be working in Rebuilding America where we are able to do in person work within our global
community.
• Customers: Lockheed Martin is a global security and aerospace company that is invested and
committed to the well-being of our military community. As our military serves proudly to keep us
safe, their families serve, too. By partnering with nonprofits like Rebuilding Together, we support
the active-duty force, veterans, and their families with programs that help improve their lives
through providing home repair services
• For military-connected nonprofits / military community: As Lockheed continues to work with our
military community, we are deeply inspired by the commitment they make to defending our
country. That is why we are proud to be partnering with military nonprofit to further support our
community.

Tactics
Internal
• Slack engagement with: Mil Vet BRG Slack engagement, Military Spouse Alliance Slack
engagement, Volunteer Slack Group.
• insideLM Hero Article- Articles detailing remaining projects for local inhabits across different
business areas. ( Fort W, Silicon Valley, Colorado Springs, Northern Virginia). Can contain
personal testimonials from specific projects.
• Plasma: The plasma televisions present in the offices will contain a slideshow from the recent
projects in the fall. Will serve as a good lead up to Veterans Day.

External

Digital
• LM.com infographic and announcement
• Linkedin, Facebook, Twitter, Instagram partnership video: Rebuilding Together will lead on
social post and LM amplifies

Media Relations Plan

Tactical Timeline
Pub Channel Subject Status Owner
Date
Oct 3 InsideLM- Local Local News Announcement of pending Tiff
News Article Rebuilding Together Project in Fort
Worth, TX. Gives general description of
project worked on, veterans helped
and list of volunteers that helped.

Oct 10 InsideLM- Local Local News Announcement of Rebuilding pending Tiff

News Article Together Project in Colorado Springs, CO.
Gives general description of project worked
on, veterans helped and list of volunteers
that helped.

Oct 17 InsideLM- Local Local News Announcement of pending Tiff

News Article Rebuilding Together Project in
Sunnyvale, CA. Gives general
description of project worked on,

veterans helped and list of volunteers

that helped.

Oct 24 InsideLM- Local Local News Announcement of Rebuilding pending Tiff

News Article Together Project in Northern VA. Gives
general description of project worked on,
veterans helped and list of volunteers that
helped.

Oct

Oct Brand Social Rebuilding Together shares Partnership pending Tiff

27th Video. This will be reshared by Lockheed .
Martin social accounts including LinkedIn,
Instagram, Facebook and Twitter. (possibly
youtube?)

Oct LM.com General article detailing the partnership is pending Tiff

17th released. This article will contain a general
overview of the different projects and
veterans helped. This also where possibly
the United States graphic will be shared.

Oct InsideLM Hero Article will be released. This will focus in pending Tiff
18th on one specific volunteer (maybe Scott Pihl)
and will include testimonials on what was
gained while participating in Rebuilding
America.
InsideLM Article: Image

Timing: To be posted at #:## a.m. on Date

Button: Learn More [hyperlink]

Title: Lockheed Martin and Rebuilding Together are Ensuring Veterans are

Safe at Home <Article Body>

Twitter Thread
Visit the [insert link] to learn more.
Timing: To be posted at #:## a.m. on Date

Header (Tweet #1)

LM.com Feature Story: Announcement
Timing: To be posted at #:## a.m. on Date

Masthead: Photo of TBD

Headline: Lockheed Martin and Rebuilding Together are Ensuring Veterans

are Safe at Home Subtitle: TBD

Date: TBD

Body: Lockheed Martin and Rebuilding Together have partnered to repair

homes for eight U.S. Veterans through the Veterans at Home program,
which provides home modifications and repairs to veterans and their
families to improve safety and accessibility, increase independence and
facilitate aging-in place.

This year, # Lockheed Martin volunteers repaired homes in Marietta,

Georgia, Littleton and Colorado Springs, Colorado, Clearwater and
Orlando, Florida, Fort Worth, Texas, Sunnyvale, California and Name,
Virginia. Volunteers made improvements such as fixing leaks, repainting
walls, and repairing roofs at no cost to the veteran homeowner. 41% of
Veterans say that injuries from combat can make daily tasks difficult, tasks
like continuing upkeep of the home. Repairs like these make a difference in
quality of life for those who served.

By partnering with nonprofits like Rebuilding Together, we support Veterans

and their families with programs that help improve their lives.
Text

Asset 3: link to employee feature

Text
Asset #1: Twitter Video Card // link to web feature Facebook/LinkedIn:
1. Tweet #2

Text
Asset #2: mosaic // link to web feature 2. Tweet #3
 Timing: To be posted on #:## p.m. on Date

Text

Link: link to feature article

Instagram: Repost Rebuilding Together Generated Content Timing:

To be posted on the week of Date

Timing: To be posted on afternoon of Date

Exec Social:

LinkedIn Post

Media Pitch: