VISION AND MISSION

Diageo Mission Statement:

To fulfil our ambition, we know that we must earn the trust and respect of everyone we
deal with. That's why our culture is rooted in a deep sense of our purpose and values. These
values underpin our business and guide how we work.

Diageo Vision Statement:

Our ambition is to be one of the best performing, most trusted and respected consumer
products companies in the world. We are in a strong position to achieve this due to our scale,
the geographical diversity of our business and our desire to continuously improve our
performance.
EVOLUTION
1826
An enterprising Scotsman Angus McDowell sets up McDowell and Co as a trading
company with its headquarters in Madras.
1951
Vittal Mallya acquires McDowell & Co initiating a new era in the history of the company.
1959
McDowell's sets up its first distillery in Kerala. The Cherthala plant is on the banks of
Kerala's famous Vembanad Lake. It starts bottling Bisquit Brandy and Dorville French
Brandy from imported concentrates.