YOBHEL CHRISTIAN ACADEMY INC.

San Vicente, Pili, Camarines Sur

AY 2021 – 2022

LEARNING PLAN

I. Subject: Principles of Marketing

II. Topic: Marketing Principles and Strategies

III. Lesson Overview: Through a marketing operation, organizations offer good

and services to the consuming public or to organizations. That is why this
lesson will talk about the goals that a company should have in order to have a
good and interesting marketing strategy.

IV. Learning Strands and Outcome:

Content Standards:
 The marketing principles, goals, and traditional and contemporary
approaches to marketing (AM_PM11-Ia-b-1)

Performance Standards: Plot marketing goals and approaches for product

or service

Learning Targets:
At the end of the lesson, the students should be able to:
a. Define and understand marketing
b. Identify the needs and wants in considering a marketing
c. Appreciate marketing by making their own marketing
strategy

V. Values Integration: Excellence (YCA-V-11), Skillful (YCA-V-02)

VI. 21st Century Skills: Collaboration, Critical Thinking

VII. Evidence of Learning:

VIII. Time Frame: 1 hour

IX. Resources: Torres et al., Principles of Marketing. Vibal Group, Inc.

https://www.youtube.com/watch?v=XhMVWzVXNNk

X. Assessment
Formative: Drill – Logo Game!!!
Summative: Cabbage Game

XI. Lesson Structure: 3 I’s (Introduction, Interaction, Integration)

Preliminaries:
 Greetings
 Prayer
 Monitor the cleanliness of the classroom
 YOBHEL CHRISTIAN ACADEMY INC.
San Vicente, Pili, Camarines Sur
AY 2021 – 2022

 Checking of attendance
 Checking of assignment
 Recap of the past lesson

Presentation of the Title:

Marketing Principles and Strategies

Presentation of Objectives:

At the end of the lesson the students, should be able to:

a. Define and understand marketing

b. Identify the needs and wants in considering a marketing
c. Appreciate marketing by making their own marketing
strategy plan

INTRODUCTION
Motive Question: what marketing approaches caught your attention?

INTERACTION
The students will write and identify the needs and wants in
considering a marketing.

INTEGRATION
 Appreciate marketing by making your own marketing strategy plan
on a certain product.

Generalization:
A.) The teacher will play the CABBAGE GAME, in this game the cabbage will
be passed through the students and when the music stops the student
who holds the cabbage will peel one leaf and answer the question.
Mat. Used: Cabbage (Question) and Speaker

Reflection:
 YOBHEL CHRISTIAN ACADEMY INC.
San Vicente, Pili, Camarines Sur
AY 2021 – 2022

Prepared by:

Wina Mae B. Saballero