How to write 


your lead magnet

 Now that you’ve done
your research
We’re going to take all you learned about your visitors most pressing questions, deepest fears

and biggest frustrations, and think of how you could help them.

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 Your checklist shouldn’t 

take a long time to read
Your audience wants answers now. They don’t want to work too hard.

It’s your job to do the hard work for them.

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 Solve their problem,

and they’ll love you 


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 What makes a 

good lead magnet?
Shorter is better. Your lead magnet should be no more than 5 pages

long. 2 pages or less is better.

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 Make it a PDF
It should be in PDF format, and include your logo, your website and a link to your website in the PDF.

This report you’re making might get passed around. Design it so it’s easy for someone to find out more about you.

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 Make it visual
At the very least, add a logo. Photographs help.

A graphic that illustrates an idea or a system is even better.

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 Some ideas for lead magnets… 

for consultants
• 5 Ways to Tell if an SEO Consultant Knows Their Stuff
• 10 Lies Most CPAs Tell Everyone
• The Ultimate Wedding Checklist
• How To Tell If You’re Ready for a Life Coach

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 Some ideas for lead magnets… 

for affiliates
• The Fly Fisherman’s Ultimate Gear List
• The 12 Biggest Forex Lies
• 10 Rules of Dating – And When to Break Them
• The Definitive Guide to Internet Marketing

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 Some ideas for lead magnets… 

for ecommerce companies
• 15% off next order
• Free gift (tell them specifically what the gift is)
• Entry into contest for $500 worth of merchandise
• 101 Amazing, Never-Seen-Before Paper Craft Ideas

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 How to write a draft of 

your checklist in 25 minutes
There’s a productivity technique called the Pomodoro method that works especially well for creative work.

Basically, the Pomodoro method is to work in 25 minute intervals, with 5 minute breaks in between.

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 While you’re in the middle 

of a Pomodoro, you do NOTHING
but the task at hand
If you cheat and check your email, or do anything off task, start the 25 minute interval over again.

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 Using the Pomodoro technique
There are a number of Pomodoro apps (like “Simple Pomodoro Timer”), timers and other gear,

but all you really need is a way to time yourself for 25 minutes.

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 Just sit down and put 25 minutes into
writing your lead magnet. No more, no less. 

You can do that for 25 minutes, right? It’s just 25 minutes!

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 Finish your first pomodoro, 

then take a break.
If five minutes isn’t enough, take a 10 minute break. 


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 Next pomodoro: 

Refine your checklist
!

After your break, head right back to your desk and set the clock for another 25 minutes.

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 Use this pomodoro 

to refine your work
• Simplify your sentences.
• Cut unnecessary words and sentences.
• Make your thoughts clearer.
• Add some research to prove your points.

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 Ding!
The 25 minutes will be up before you know it.

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 Not finished? That’s fine.
!

You’ve got two more pomodoros to finish it in the next section.

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 Next tutorial: 

finishing your lead magnet

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