Introduction

In recent years, “Streaming” has become a popular common occurrence for

online game players on online media platforms such as YouTube (Jia et al., 2016).

YouTube has become viable and successful source of media production thanks to the

emergence of the utility, or those who create and consume content (Pavlik & McIntosh,

2016). Streaming can be considered as the means of uploading online streams that are

accessible in real time by the viewers, with “streamers” being the ones that produce the

content (Jia et al., 2016). Streaming can be considered as the means of uploading

online streams that are accessible in real time by the viewers, with streamers being the

individuals that produce the content (Jie et al., 2016). Streaming has progressed into an

industry, with plenty of progressed into an industry, with plenty of streamers gaining

micro-celebrity status and earning millions of dollars a year from playing video games.

Streamers will make money by keeping advertisements on their streams taking

donations from regular supporters on their channels (Zhu et al., 2017).