I.

EXECUTIVE SUMMARY

The researchers of this marketing plan upheld a suggestion to acquire attainment of more consumers.
Upon researching, it has been calculated that one of the weaknesses of this certain business is local products
competition. With this, the company should give their products an advantage as a marketing strategy such as
promotion and to give a great manufacture to score within the business radius and will give the business a great
profit despite of imitations and competitors. The researchers herein will conduct a promo for the customers will
be encouraged to consume their products and worthy to have loyalty among these. In this promotion, standards
are settled and will gain a percentage of sales for Yamang Bukid.

The turmeric tea has a massive growth in the industry whereas 10% of the sales from year 2013 came
from the resellers and the same percentage as for the profit of 400 physical locations from malls and
pharmacies. A huge percentage of income has been outraging to the sales of the business and give rise to the
market itself for a greater potential. The price for a retail package is P3,500 by which it can be expanded by 5%
for its initiative. With this, in the year 2030, the expected gain for the sales is 10 billion pesos in Asia alone. By
the time it has been expanded and have a promotion across Asia, 15% will be added to the sales each year. The
data stated that the company has continuously expanding especially for retailers, Department of Tourism and
Department of Agriculture are some of the Organizations are key players.

Yamang Bukid was originated in Palawan where they give agricultural-based products to the
consumers. The company offers healthy beverages at a cheaper yet reasonable price that is worthy to consume
with and will guarantee its safety and will gain health benefits such as their iconic turmeric 10-in-1 tea. This tea
will be a great contribution to stay healthy. Its strengths are the continuous expansion over the Philippines and
rooting across the world and customers are to be encouraged since its organic and will consume at a cost of
changing lifestyle from synthetic to organic. On the other hand, its weakness is the local competitors wherein
the company will need to signify their promotions and to manufacture a good quality of products to prevent
imitation and comparison. Amidst pandemic, the company provide technological advancement to adapt within
the technology despite of agriculture and to sustain a great product and will improve in terms of manufacturing
and a title holder for having the superb skills for Agri-intelligence plus the help of technology for such
development.

The target market of Yamang Bukid are Generation X, Y, Z and potential customers under the age of
50 and above with a potential to consume the products. These are the age wherein they are conscious about their
health and lifestyle and being with the pandemic by which it can help maintaining stability towards maintaining
a good immunity through health and wellness.
 Yamang Bukid 10-in-One Turmeric Tea

Yamang Bukid 10-in-One

Turmeric Tea 100 grams Yamang Bukid 10-in-One
Turmeric Tea 400 grams
Price
P148 Price
P350
 II. CURRENT MARKETING SITUATION

II.1 Industry Analysis

The 10-in-one turmeric tea has its health benefits to maintain stability of the immune system.
According to the Department of Health, the surge amidst pandemic was an eye opener for the people to
get serious about their health, with so, marketing of Turmeric tea products will be beneficial for them,
but, in 2021, there was a decline of products due to lack of supply and there was a factor economically
caused by Covid-19, the revenue falls to the expected value from the study conducted, workforce has
been in minimum functionality following social distancing and establishments has been closed where this
is the impact for promoting the products.

For the developing years of expansion of the company, more than 10% of the sales rise towards its
settlement from its primary promotion, the establishments. These market drivers such as Philippines and
countries from Asia are said to be the promoters of the product since spices and herbs are originated
within this continent where herbs are organic medicine or supplements in the early times.

Over 400 physical location of the company’s product display around the Philippines, it will roll to
P10 billion for 2027 by which 15% of increase will be added per annual year if this has been expanded
around the globe.

With the above mentioned, from the technology spearheaded by its company’s adapting with the new
trend, the automation of highly workforce to execute marketing strategy such as promoting the product to
social media, preferably advertisements will maximize cost in terms of acquisition of the initiatives
brought about how the consumers see the promotion in various shapes of media for encouragement.
(Bynder,2022)

The Department of Tourism and Department of Agriculture ae some of the key organization players
by which these are some who create a great potential in terms of providing information to the consumers
since its main product are agricultural-based and will have a great impact to both tourism and agriculture
due to seeking the slogan of “Tangkilikin ang atin” which means to encourage the consumers to buy local
products.
 II.2 Porter’s Framework

Threat of New Entrants Threat of New Substitutes

LOW
There are companies
who are selling quite the
same products and the
cost for technology is
high.
Bargaining power of
suppliers
MEDIUM
Threat of New Entrants There are numerous
tea products are
available to consume.
HIGH
Many competitors
especially home-
Bargaining power of buyers
made products.

HIGH MEDIUM
The suppliers are the Due to its price, this will
company itself. be a great advantage
from the range of
competitors.

The company will experience a great force of competitors within the industry herein
numerous macro and micro businesses have the same products with the same purpose and use. The goal
of the company is to maintain its great manufacturing and will have the quality product that is more
authentic than the rest of its competitors.

Herbal Tea are one of the organic-based products that is consumable daily and has its
health benefits for soothing and relaxing. With the innovation which is the company’s own 10-in-one
turmeric tea, by which it became a trend around the Philippines because it has been approved by its
purpose to the consumers. A vast range of the product although several homemade markets sell the same
turmeric tea, but the components of the company’s own turmeric tea are different that is to have a reason
where consumers are still having the loyalty that the company was established.
Company Yamang Bukid
Description “From seed to fruit, giving the
authentic turmeric tea and other
organic products, health benefits
are within attachment of the
company by which we guarantee
natural and fresh ingredients at
an available and reasonable
cost.”
Home Made Sellers
“Giving consumers cheaper tea
and turmeric tea for daily
consumption.”
Ingredients are to be supplied by
either local markets or regular
suppliers.

Established in 2013, originated

in Palawan where the huge farm
of ginger and other products is
implanted within reach.

Turmeric Tea Some home-made markets are

Other products:
Products Purple juice, lemongrass juice,
camote tops juice, Mangosteen
concentrated with honey,
malunggay powder, kabaw milk.
selling only turmeric tea, some
such as stores for tourist sells
home made candies, pastries,
and such.

Target Market
Yamang Bukid’s target market This targets tourists and can
are Generation X, Y, Z and afford cheaper turmeric teas to
potential customers under the consume daily.
age of 50 and above with a
potential to consume the
products. These are the age
wherein they are conscious
 about their health and lifestyle
and being with the pandemic by
which it can help maintaining
stability towards maintaining a
good immunity through health
and wellness.

Positioning “From seed to fruit” Offering Giving the consumers health

turmeric tea from a highly
workforce and great
manufacturing brought about by
new technology partnered with
agriculture.
products at a cheaper offer to
afford a healthy lifestyle in a
low budget.

Features and Benefits To have health benefits within a To have acquired still a certain
regular consumption of the health benefit towards
turmeric tea since it is consuming the homemade
antioxidant plus will boost the turmeric tea.
consumers immune system
especially in times of the
pandemic.

Distribution There are 400 physical stores
around the Philippines, these
products are also available in
shopping malls, pharmacies, and
other legal dealers.
Physical stores are available in
the tourist shop or can be
advertise in social media for
direct order.
 II.3 Consumer Perception

Based on the feedbacks of the 10-in-one turmeric tea, although there are no therapeutic
claims but 85% of the consumers’ comments are well defined in terms of the health benefits and this
product is beneficial to cardiovascular function and improves their health immunity and irritable bowel
syndrome (IBS). Despite of the pandemic and surge of the virus, consumers are still having these
encouragements to consume and buy those products since it is 100% organic and natural, that would be a
huge point for the success of the company.

Although some homemade markets sell turmeric tea, but this will not be a hindrance for
the company to be globally competitive since its ingredients are well packed with benefits and will
guarantee safety due to the new technology brought about by the new trend of this era.

II.4 Macro-Environmental Forces