Research Report Analysis

Design Brief ( Pet Care )

A Pet-Care app that :

● Solve the difficulties and hassles faced by pet owners in traveling with their pets, and
connecting them to veterinary services easily.
● To keep track of their medical records and get medicines and pet supplies easily at
their doorstep.
● To help them say a proper goodbye to their pets.
● To motivate them to get involved in and support shelters.

Assumed Problem Area

Most of the pet owners did not know about the pet food, medicine ,overall basics of pet
care and faced issues maintaining their health record and had difficulties in finding the right
vet hospitals , transportation and cremation service for their beloved pets. Not only finding
the right services but also reaching out to the shelter for volunteering and monetary help.

Secondary Research

Target Audience ( Detailed )

https://drive.google.com/file/d/1LPxoY6p7CEKu9YRq3wQyaG2WcEFnpDqm/view?usp=sh
aring

Competitor Analysis ( Direct / Indirect )

Direct Competitor

1. Heads up for tails

● Only Website.
● They Provide a large range of supplies for pets.
2. 11 pets
● Mobile App / Website
● Provide Services like Grooming, and awareness regarding animal shelters &
adoption.
3. Supertails
● Direct Only Website
● Provide services like Vet support, grooming & supplies.
Indirect Competitor

1. FuzzyWay
● Dog Training and onboarding
2. Merapet
● Pet products and dog supplements
3. PetBacker
● Pet sitters and home boarding services

Survey Questions
https://docs.google.com/forms/d/1MGefNwYS731f8F18Wa4s-T7KRWYAt7BiS2m41OQlsjk/
edit?usp=sharing

Survey Summary
https://drive.google.com/file/d/18ZRUH6NpukTpPfDJ5L9gJPHVabsb_77H/view?usp=shari
ng

Primary Research

Personal Interview Question

https://drive.google.com/file/d/1z5-p9QhR6avKbC59ueYox6PYolnTRlKK/view?usp=sharing

Interview Summary Response

1. Interview Summary (Individual)

https://drive.google.com/file/d/1z-nKGJ5L_8CGZGLmTje7dr9f-2-y0SuO/view?usp=s
haring

2. Interview Analysis (Overall)

https://drive.google.com/file/d/1Wae7j7dYREFtBalTZ5287Qi7Sb6CbVOF/view?usp=
sharing
Target Audience Segregation (After Interview)
https://drive.google.com/file/d/1FS5cL6vTI1nwB-YHHhP0C6ZvblT-yavq/view?usp=sharing

Personas

1. Persona - 1
https://drive.google.com/file/d/1gn7cugO6WE2zzpgFMELIYieY8uYzMBbR/view?usp
=sharing

2. Persona - 2
https://drive.google.com/file/d/1IcFX2mF3i0Z3xN7LY85_b0uw8BpTWAPE/view?usp
=sharing

3. Persona - 3
https://drive.google.com/file/d/1Eje-WAFqIFQT2CsgqJdadu6bwhOS9vzS/view?usp=
sharing

Empathy Mapping

1. Empathy -1
https://drive.google.com/file/d/1HanO8zL68RSzjupX4hNkrbJp6_NVDxqr/view?usp=s
haring

2. Empathy -2
https://drive.google.com/file/d/1X24s20cvi5REJRxmX6H0j5wSzQBG8Rki/view?usp=
sharing

3. Empathy -3
https://drive.google.com/file/d/1LNiHzelQ_54IQZhrtbmU7geeqtSDfh5x/view?usp=sh
aring
Combine Pain Points / Difficulties / Goals / Interests

Goals
● Pocket friendly pet care supplies
● Wants to spend more time with pets
● To provide care and support to her pets
● To find pet friendly cafes
● To get hassle free pet services anytime
● Wants to learn everything about pet care.
● Maintain health records of his pet easily.
● Easy access to the vet when required.
● To get supplies for his pet easily.
● To help animal shelters.
● Easy access to pet friendly transportation.
● Wants pet products at value for money.
● Wants vets to visit at home.

Pain points
● Budgeting for pets is expensive.
● Difficulty maintaining the health records of pets.
● Forgets about the upcoming vaccination shot.
● Unavailability of pet friendly transportation.
● Always dependent on someone while traveling.
● Doesn't know how to take care of a pet.
● No adequate platform to help animal shelters.
● Doesn't get everything at a one stop shop.
● Unable to find a suitable vet.
● Long queue for vet appointments.
● Feels frustrated with unnecessary medical bills.

Interest
● To meet new pet parents.
● To do fun activities with her pets.
● To cherish all her moments with her pets.
● Want to take her pets wherever she goes.
● To give the best facilities to them as per her abilities.
● To provide healthy food to his pet.
● Want to take his pet to the beach and spend time with him.
● To provide care and support to her pet.
● To get good discounts on pet supplies.
● To Support Animal Shelters.
● Learning to knit woolens for her pet.
Root Cause Analysis

1. Environmental Factors
● Unavailability of pet cafes, pet parks,.
● Unavailability of 24/7 vet clinics.

2. Structural Factors
● Lack of Hospitals for Pets
● Unavailability of required equipment in vet hospitals.
● Unavailability of desired products for Pet parents
● Lack of ambulance services for Pets.
● Improper management of emergency services
● Lack of transportation specifically available for pet care.
● Lack of platforms to support animal shelters.

3. Human Factors
● People taking their pet’s health for granted.
● Unawareness about pet care services available.
● People being inconsiderate about pet owners and their pets.
● People believe rumors spread about these innocent animals.
● People doubting the credibility of animal shelters.
● Lack of Vet support during emergencies.

Final Problem Statement

Most of the Pet Owners face difficulties in finding Pet-friendly transportation while traveling
intercity or within the city.
Many Pet owners who have more than one pet find it difficult to maintain their health
details, keeping track with their upcoming Vaccination shot / Vet visit.
Pet-Owners have to subscribe to different online platforms for pet supplies and services as
they can’t find everything under one roof.