SURVEY

My name’s Eyler Jose Saravia Ropero and I'm from the founder of the Jericó beer
company, We are a new company in the market and we want to know your opinion
about our products, in order to improve day by day and be able to provide you with
the best quality and price standards.
If it is to your liking and you wish to answer the following survey, we would
appreciate it if you could provide us with the following information, which will be
treated solely for informational purposes as established in Law 1581 of 2012

Gender E-mail
Age Telephone
Neighborhood

1. ¿ Do you drink beer?

o Yes
o Not

2. ¿ Why don't you drink beer?

o Because it makes you fat.
o Because the degree of alcohol is very high.Botella
o For the taste.
Other (Please specify)

3. ¿The price of Jericó beer seems affordable?

o Daily
o Several times a week
o One day a week
o Only occasionally
4. ¿ Where do you normally drink beer?
o At home
o Meetings with friends
o With meals
o In bars, restaurants, cafes
o In discos
o Other (Please specify)

5. ¿ What is your favorite brand of beer?

o San Miguel
o Jericó beer
o Heineken
o Alhambra
o Damm
o Buckler
o Crown
o Mahou
o White marks

6. ¿What are the main reasons why you buy that brand and not a different
one?
o It is the only one available in the store
o The price is ok
o I prefer this brand
o Has the best flavor

7. ¿Could you tell me what kinds of beer have you had in your house lately or
consume most often?
o handcrafted
o 0.0 / alcohol free
o Light
o Flavors: lemon, apple ...
8. ¿What characteristics do you look for in a beer?
o Flavor
o Degrees of alcohol
o Texture

9. ¿ If a new range of beer is available in stores, do you think you would try it?
o Yes, I like to try new flavors
o No I’m more traditional
o Maybe

10. ¿ Would you be willing to try a healthier beer with half the calories but
without sacrificing the traditional taste of beer?
o Yes
o No

11. ¿Have you tried the new Jericó craft beer?

o Yes
o No

12. ¿ Do you like me?

o Yes
o No

13. ¿ Why?
o
14. ¿Colombia is a country with the highest consumption of "industrial
standard" beer, why do you think this new craft beer will be successful?
o New point marketing will make your consumption skyrocket
o The growing interest in staying in line (fewer calories)
o Because it is a healthier beer (less alcohol)
o The brand gives me confidence to try new ranges of products
o I don’t think I will be successful
15. ¿ Establish your degree of agreement?
o It is an innovative idea in the beer sector
□ 1. Strongly agree
□ 2. Agree
□ 3. Neither agree nor disagree
□ 4. Disagree
□ 5. Strongly disagree
o The launch of Jericó beer light seems like a great success
□ 1. Strongly agree
□ 2. Agree
□ 3. Neither agree nor disagree
□ 4. Disagree
□ 5. Strongly disagree
o Jericó beer is a quality brand
□ 1. Strongly agree
□ 2. Agree
□ 3. Neither agree nor disagree
□ 4. Disagree
□ 5. Strongly disagree

o Light beer was born to satisfy the needs of men and women who like
to take care of themselves
□ 1. Strongly agree
□ 2. Agree
□ 3. Neither agree nor disagree
□ 4. Disagree
□ 5. Strongly disagree

o With the new advertising campaign, the benefits and attributes of the
new craft beer are clear to me: "quality at reasonable prices"
□ 1. Strongly agree
□ 2. Agree
□ 3. Neither agree nor disagree
 □ 4. Disagree
□ 5. Strongly disagree

Thank you very much for your participation in our survey. At Jericó beer we are
constantly working to improve our products and services.