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Marketing Automation Report
Marketing Automation Report
Marketing Automation Report
Marketing Automation?
An information system saving time and efforts through rep-
etition of tasks. Some features are:
Benefits Disadvantage
• Higher conversion rate leads to From a survey.....
higher sales • 52% consumers said they would
• Keep everything in order to save switch if customer communication was
time not personalized
• Increased employee productivity • 63% of business buyers said they
since AI is doing repetition would also switch with the lack of the
• Drive and optimize revenue growth same
• Improved customer retention by • MA can backfire, if not personalized
making worthwhile deals • Consumers might feel an annoying
• Prevent wastage of resources spam and an insincere attempt
Employs some revolu- Uses Marketing Automa- Employs a system that
tionary Marketing Auto- tion to trigger customer automatically sends pro-
mation strategies. It behaviours and uplift their motional e-mails to cus-
Offers personalized con- revenue. Tracks their cus- tomers about new launch-
tent to its subscribers and tomer activities on the es.Incentivizes employees
displays a customized website. Assistance on the number of sign
homepage for its users emails are sent according- ups getting done.
through browsing history ly based on these activi-
and user preferences. ties. • Net worth $0.41 Billion
• Witnessed a 10% higher • Limitation hinders effec-
• $ 149 Billion Market response rate tiveness if customers
Cap. • 30% of responsive cus- don’t sign up in the first
• 1 Billion hours weekly tomers remained with place.
watch time hours Groove after 30 days free
• 80% influence due to trial period.
Marketing Automation.