OBEROY PINTO

Business Development/ Sales & Marketing/ Channel Management

oberoy.pinto@gmail.com +91-8879004002 / 8879778003

Profile Summary
 Proactive and achievement-oriented professional with over 19 years of experience in FMCG, Telecom & Real
estate Industries, skilled in Sales, Channel Sales, Business Development, and Team management
 Strategy Architect: formulated & implemented sales and marketing strategies to improve sales opportunities;
developed short & long-term strategic plans including annual business plans, promotion and innovation
strategies with P&L & budget responsibility
 Successfully led the expansion of distribution network, accomplished steady increase in sales year-after-year
and developed relationships with the distribution networks to explore and develop new opportunities
 Keen strategist & implementer with a strong business acumen; skilled in setting strategic goals, making decisions,
building & analyzing business plans with key focus on ROI
 Awarded as Highest Revenue Contributor in Palava for December Quarter while working with Lodha Group
 Turnaround Agent: Enhancing the value of business units through process and managerial improvements focused
on best practice identification, implementation and streamlining & overcoming complex business challenges
 Formulated & implemented strategies for business excellence, attainment of top-line/bottom-line, launch &
promotion of products & services and achievement of business goals
 Skills in Product Development including Value Enhancements, Pricing, Consumer Insights, GTM Strategy, Promotional
Plans, Competitive Analysis, Inventory, Life Cycle Management (PIPO); incorporating strategic differentiators on value
propositions into innovative product requirements
 Enterprising and dynamic person with a strong will to win; possess strong planning, analytical & problem-solving
skills; excellence in identifying, recruiting, mentoring & directing cross-functional leadership teams and leading them
to deliver results

Core Competencies
Channel Sales Strategic Business Unit Key Account Management

Business Development Network/ Franchisee/DMA P&L Management

Development

P&L management Competitor Analysis Products Launch

Soft Skill Education

Collaborator
Communicator B.Com. from Mumbai University
2001
Planner
Innovater
Intuitive
 Work Experience s
Since Dec’19: Runwal Group (Runwal Gardens) as Sourcing Head (Designation DGM)
Key Result Areas:
 Coordinating with the COO and conceptualizing and preparing Sales budget, targets and Sales forecast in co-
ordination with the Sales Team and also devising sales strategies in co-ordination with the team at sites to achieve
the set target
 Developing plan for the participation in Exhibitions/ Trade Fairs and interacting with Customers / Channel Partners
for resolving their issues as and when required
 Keeping updated with the latest market information/ competition information and circulate relevant information
down-line
 Collaborating with the Project Head for project development and also monitoring the agreements, sales recovery and
timely sales record updating and so on
 Reviewing and recommending the brokerage and refunds after analysis of details and generating MIS reports as well
Highlights:
 Set benchmark by managing:
o 450+ active CPs managed by team of 18 SM
o Revenue of 1000 Cr+ contributed 71% of the same
o Walk ins 17000
o Bookings 2500+
 Successfully set various processes (Customer experience - Customer tagging to Sales area, MIS & daily reporting)
 Conducted various Sales Training
 Received the Best Team Award for the month of Feb'20
 Handling Key ICP individually

Nov’16 – Nov’19 with Lodha Group, Mumbai as Associate General Manager - Sales
Key Result Areas:
 Supervised team of Sales Managers with a Channel Distribution (ICP &RCP) across Mumbai region
 Collaborated the Channel Partners in Palava & Golden Dreams business and attaining investment from partners
in business
 Administered team 200+ Channel Partners, 7 SMs
 Spearheaded P&L activities; impacted organisation profitability through effective strategic and tactical
management decisions and new business development
 Managed budgets, sales forecasts & reports accordingly as per business plans & requirements to achieve
maximum sales & enhancing business revenue
 Supervised sales distribution, promotion, branding, merchandising activities
 Networking with decision makers in large builder accounts to generate business from the new & existing
accounts and achieving increased sales growth thus catalyzing profitability
 Analyzed customer feedback and developing new techniques to ensure customer acquisition & retention and new
account development activities; tracking contracts that are soon to be expired and contacting customers for
renewals
 Developed specific Value Propositions based on the account's/projects critical success factors and effectively
communicating overall development of the account
 Coordinated with external agencies for techno-commercial negotiations, preparation of tender / contract
documents, cost estimates, including billing, variation proposals & many more
 Negotiated sales price and discounts in consultation with top management
 Steered business planning & performance management of channel partners, including development and
execution of joint sales plans; developed and appointed new channel partners to expand product reach in the market
Highlights:
 Set benchmark by conversion of 24% throughout the year
 Successfully delivered 300+ Crore business in financial year 2017/18 from a territory of 80 crores

Aug’16 to Nov’16 with Igram Ltd., Pune as State Head

Highlights:
 Managed primary & secondary sales through placing product at right place at right quantity
 Spearheaded the team of SMs, SO, Distributors & Promoters and also provided for sales training / coaching
 Successfully re-aligning the Distributors Network in Maharashtra and aligned process for review and data
mechanism
 Executed business from 11 to 23 crores and partners 28 to 52
 Ensured market working of field force including ASOs, and Distributors FOS
 Administered the team of 52 Channel Partners, 7 SMs, & SOs
 Nov’14 to Aug’16 with Reliance Jio Infocomm Ltd., Mumbai as Jio Center Manager
Highlights:
 Supervised team for wireless, wired line and device business and managed Revenue, Profit & loss, Recruitment of
Manpower and Training
 Led the team of SMs, SO, Distributors & Promoters; created process for identifying and shortlisting distributors for
device and activation
 Successfully appointed:
o Zonal Distributor & re-distribution stockiest for device business
o Activation Distributor for recharge and sim business
o Acquired sites to place towers for 100% coverage of network

Aug’13 to Nov’14 with Jaina Marketing & Associates (Karbonn Mobiles), Mumbai as Regional Sales
Manager
Highlights:
 Supervised primary & secondary sales through placing product at right place at right quantity
 Led the team of ASMs, ASO, Distributors & Promoters & executed the sales training/coaching
 Set benchmark by growing the volume of business from 90k to 1.30K and highest ever in the month of Jan’14 1.56k
 Assisted in the growth of revenue form 16 crores to 22 crores from the period of 9 months in Maharashtra
 Altered the business model (Micro Distributors to SRD) for growth to as per company norms
 Guaranteed the market working of field force including ASOs, ASMs and Distributors
 Spearheaded team size of – 56 Channel Partners, 8 ASMs, & ASOs

Feb’08 – Jul’13 with Vodafone Essar Ltd., Mumbai

Growth Path:
Senior Executive, Mira Aug’09 Assistant Manager: Sales – Data
Road/Goregaon/Malad Mumbai

Highlights:
 Awarded with Sales Mega Star Award for the Dec’10 quarter
 Initiated the:
o Business of USB sticks in Vijay Sales, E-zone and Tata Croma
o New channel key outlets in MBO Channel for Data Business

Sep’04 - Feb’08 with Hindustan Lever Ltd., Mumbai as Territory Officer: Sales – HPC / Water
Highlights:
 Successfully won award for the Best Performer in whole Maharashtra, Gujarat and MP
 Streamlined discount policy for all the wholesalers and made a control over market rates
 Recognized and awarded with RSM Award for continues growing territory in whole Maharashtra & Gujarat for
June and September quarters

Apr`04 – Sep`04 with Asian Paints Home Solutions, Mumbai as Sales Associates
Highlights:
 Led team of 7 Contractors in the area Andheri to Malad and successfully developed contractors and provided
training them on achieving targets
 Attained conversion ratio of 44%, whereas company benchmarking was 35% of leads which was provided

Apr`01 – Mar`04 with Hindustan Coca Cola Marketing Company Pvt. Ltd., Mumbai as Sales
Representative
Highlights:
 Pivotal in implementing the Rs 5/- MRP tag for 200ml bottles across all outlets
 Ensured visibility of the brand across area form Sion to Mulund

Personal Details
Date of Birth: 28th October 1981
Languages Known: Hindi, English, Marathi and Konkani
Address: 202, Building No.–5, Shankleshwar Palms, Khumbharkhan Pada, Near Lalit High School, Dombivali West,
Mumbai -421202