MODULE 10

Recap

PRODUCTS TARGET MARKETS

FRUIT JUICE CHILDREN, TEENAGERS, AND
OLDER PEOPLE
COSMETIC PRODUCTS WOMEN
FURNITURE’S ALL PEOPLE
SCHOOL SUPPLIES TEACHERS, PARENTS, AND
STUDENTS
DETERGENTS Wives and mothers

Activity 1

PRODUCTS NEEDS OR WANT?

CELLPHONE Needs or want

HOUSE Needs or want
VACATION Needs or want
INSURANCE Needs or want
EDUCATION Needs or want

ACTIVITY 2

LIST OF PRODUCTS NEEDS OR WANTS HOW/ WHY?

POWDER NEEDS This is useful for children and
teenagers, because of the
powder we/they look fresh
again.
ALCOHOL NEEDS In this time of Pandemic, we
need always to use alcohol to
prevent any viruses.
CANNED FOOD NEEDS This will help to prevent
laziness. You can eat it
without cooking.
POWDERED MILK NEEDS This will help the children to
strengthen their bones, and
to be healthy.
RICE NEEDS This is the main needs of
every family, this will help
you to gain weight and be
healthy.

ACTIVITY 3
 Brand of the Price Tagline Brand Benefits Attributes
product endorser
Bear brand 375.00 Tibay araw- Coco martin Vitamin A,B,D,E 3x Iron 100%
araw Low fat and high Vitamin C High
calcium Vitamin B level of zinc
protein Zinc and
iron

Safe guard 225.00 Protection for Alden richards antibacterial Family Germ
life protection Protection

Corned beef 33.75 Busog ang araw Coco martin Vitamin B protein Delicious, meaty
koo zinc and iron strands, 100%
pure beef

As a customer, importance of needs and waits! what
is identifying the your
Customers have distinct requirements. Making
assumptions about what a customer wants based on
previous customers can drive I them away.
Representatives I can cross-sell related items or
services by identifying consumers' needs.
Valuing
As entrepreneur, what is the importance of market
positioning!
It enables a corporation to outperform competitors
in terms of margins for a I certain brand or product.
The | goal of market positioning is to develop a
brand's image or identity. It reveals our I product in
order for I customers to perceive it in a specific way.

POST-TEST

1.True

2.False

3.True

4.False

5.False