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MGT607 Starting Soon

 Teaching approach...moving
away from traditional models

What does this image mean?

This is what happens!

 “Guided
Discovery”
 Constructivism
Constructivism is 'an approach to learning that
holds that people actively construct or make their
own knowledge and that reality is determined by
the experiences of the learner' (Elliott et al.,
2000, p. 256).
Research finding of the week…
Research finding of the week…

There are two types of founders: “revolutionaries” who want to

change the world & “discoverers” who just want to find startup
ideas.

Which are likely to be more successful?

(1) Revolutionaries – because of their passion
(2) Discoverers – because of their flexibility
(3) Neither – there’s no difference in success rates
(4) We don’t know – the research has not been done as yet.
Research finding of the week…

There are two types of founders: “revolutionaries” who want to

change the world & “discoverers” who just want to find startup
ideas.

Which are likely to be more successful?

(1) Revolutionaries – because of their passion
(2) Discoverers – because of their flexibility
(3) Neither – there’s no difference in success rates
(4) We don’t know – the research has not been done as yet.
Zuzul, T. and Tripsas, M. (2020) “Start-Up Inertia Versus
Flexibility: The Role of Founder Identity in a Nascent Industry,”
Administrative Science Quarterly, 65(2), pp. 395–433..
Entrepreneurial Mindset vs
Managerial Mindset vs
Couldn’t Be Bothered
mindset
Entrepreneurial Mindset vs
Managerial Mindset vs
Couldn’t Be Bothered
Mindset
Entrepreneurial Mindset vs
Managerial Mindset vs
Couldn’t Be Bothered
mindset
 ALWAYS start with an unmet need.

From that, describe the target market.

NEVER start with the product.

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No-one cares about your stupid product idea.

They only care about their problems, and how the

can be solved.
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VS
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The entrepreneur is on the lookout for:
1. The “unexpected”; an unexpected success, failure or event
2. Incongruities; between things as they ought or are said to be and
how they actually are
3. Problems with an existing process for which no one has provided a 17
solution
4. Changes in how an industry or market operates that take everyone
by surprise
5. Demographic (population) changes
6. Changes in perception
Assessments!

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Assessments Rationale

Guide and encourage effective approaches to

learning;
Validly and reliably measure expected learning
outcomes, in particular the higher-order
learning that characterises higher education;
and
Define and protect academic standards.
Assessment # Assessment Title / Type Due Weight
Assessment 1 - Case
1 of 4 Study Analysis: Module 2.2 (Week 4) 15%
Individual (1000 words)

Assessment 2 - Business
2 of 4 Concept Plan – Module 3.2 (Week 6) 20%
Individual (1500 words)
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Assessment 3 -
Business Pitch – End of Module 5.2
3 of 4 40%
Individual (Presentation (Week 10)
5 - 7 minutes)

Assessment 4 -
4 of 4 Reflective Journal – Module 6.2 (Week 12) 25%
Individual (2000 words)