WORKSHOP ON PREPOSITIONS AND VOCABULARY -

COMMERCIAL EXHIBITION

Apprentice
Diana Maricel Jiménez Uni

Market Management

Group 2348618

Instructor
Dayana González Devia

National Learning Service SENA

Center for The Development of Habitad and the Regional

Construction Magdalena

Popayán 2020
 1. Commercial exhibition

1. banners
They are large formats and hang from the ceiling or elevated structures. They are
made of fabric or plastic materials. They draw attention and magnify brand presence.
Its use is recommended for special events, such as the launch of a new product or
brand anniversaries.
2. Border
It is a long and narrow decorative element that is located on the edges of the shelf. It
can be cardboard or more durable materials. It highlights the presence of the product,
helps it to stand out, delimits the areas, reports advantages and benefits.
3. dangler
Similar to the previous one, it is a hanging element of variable size, ideal for the
corners of gondolas. As it stands out from the shelf and has a dynamic shape, it
highlights the display of products and is used for signage.
4. floor printing
It is a graphic resource adhered to the floor, resistant to abrasion. The objective is to
attract attention and highlight the presence of the brand in the supermarket. Like
other types of POP material, it guides and complements the advertising image.
5. gondola tips
They are the heads of the gondolas that have a high flow of traffic. Featured products,
promotions and launches are placed there. They capture attention and favor product
rotation. They are attractive and strategic resources for the performance of the POS.
6. Mini tasting booth
It allows direct contact with the consumer to invite him to try a product. It is a simple
piece of furniture to assemble and disassemble, compact and light. It is important that
the promoter knows all the characteristics of the product or brand.
7. pennants
The pennants serve to set the scene for the product display. They are repetitive
figures, made of paper or plastic, ideal for promoting items or highlighting seasonal
products.
8. Stop goalkeeper
It is located at the entrance of the establishments or at the beginning of a section. It is
large format, corrugated cardboard or acrylic. Its objective is to attract consumers
when a promotional event or product launch occurs.
9. Stopper or traffic breaker
It is a decorative and signaling element that is placed in the upper part of the exhibitor,
perpendicular to the shelf. Its essential function is to attract the attention of
consumers. In addition, it complements the advertising image.
10. temporary exhibitors
They are disposable furniture that are used for a certain time. They are perfect for
brand or product launches, promotions or cross-selling.

2.Planimetry
 3. Vocabulary

4. Design Planimetry
In this image, we can determine the planimetry of the store and how the checkout point, the
exit and entrance doors are safely distributed, as well as the position to see the entire store in
a single point.