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Adobe.AD0-E202.v2020-10-29.

q24

Exam Code: AD0-E202


Exam Name: Adobe Analytics Business Practitioner
Certification Provider: Adobe
Free Question Number: 24
Version: v2020-10-29
# of views: 422
# of Questions views: 3362
https://www.freecram.com/torrent/Adobe.AD0-E202.v2020-10-29.q24.html

NEW QUESTION: 1
What are the main considerations when planning a segment?
A. Audience dimension sharing groups time range
B. Audience scope elements approval process
C. Audience elements, dimension approval process
D. Audience scope time range process
Answer: (SHOW ANSWER)

NEW QUESTION: 2
Which calculated metric represents the average number of times a user has on the site?
A. Page views/Visits
B. Page Vires/Unique Visitor
C. Unique Visitor/Visits
D. Visit/unique Visitor
Answer: (SHOW ANSWER)

NEW QUESTION: 3
An analyst has business requirements to report on video engagement of visitors who arrive via
paid search on a mobile device compared with visitors who arrive via paid search on tabled.
What should the analyst create to meet this business requirement?
A. Two segment (Visit from paid search and mobile and visits from paid Search and tablet) and
apply to the video report to show the comparison
B. A data segment (visits from paid search, mobile and tablet) and apply to the video report to
show the comparison
C. A single segment (visits from paid search, mobile and tablet) and apply to the video report to
show the comparison
D. A data warehouse report with the following metric/dimensions: video completion rate. Mobile
rate. Mobile tablet, paid search unique visitors
Answer: D (LEAVE A REPLY)

NEW QUESTION: 4
Refer to the exhibit.

A marketing analyst wants to look into visitors who originated from paid search and made a
purchase.
Which two options can be done directly from this Visualization? (Choose two.)
A. Click' 'Show data source to create a Freeform table.
B. Right click to create a segment from one side of the Venn Visualization
C. Drag the separate and repository the two halve of the Venn Visualization
D. Right Click to create a new fro then overlap region of the Venn Visualization
E. Drag a third segment onto the Venn Visualization to see how it relates to the other two.
Answer: (SHOW ANSWER)

NEW QUESTION: 5
A pet food company with an eCommerce store is currently working with two different media
agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each
agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI)
performance?
A. Conversation Rate
B. Orders
C. Cost per acquisition
D. Revenue
Answer: (SHOW ANSWER)

NEW QUESTION: 6
An analyst create a workspace based on two separate segments:
A) A Product type = electronics
B) Marketing channel =affiliate
As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel
over the past 90 days.
Which segment should the analyst create to fulfill these requirements?
A. A new segment to include segment A. Then within 90 days the orders event count is greater
than "0".
B. A new segment to include segment B. Then within 90 days the orders event count is greater
than "0". Marketing channel = affiliate
C. A new segment to include segment A OR B. Then within 90 days the orders event count is
greater than "0".
D. A new segment to include segment A AND B. Then within 90 days the orders event count is
greater than "0". Product type = electronics
Answer: D (LEAVE A REPLY)

NEW QUESTION: 7
Which action lets you limit the components before sharing a projct?
A. Save project
B. Share Project
C. Curate project
D. Edit project
Answer: C (LEAVE A REPLY)
Description - Curation lets you limit the components before sharing a project.
https://docs.adobe.com/content/help/en/analytics/analyze/analysis-workspace/curate-
share/curate.html

NEW QUESTION: 8
A business owner wants to identify the percentage of people registered in their insurance plan
who are over age 65.
Which calculate metric definition should be used to answer the business question?
A. Registration Completes of users over the age of 65/registration completes.
B. Registration completes of users over the age of 65 registration completes of under the age of
65
C. Registration Completes/Unique Visitors over the age 65
D. Registration Completes/Registration Completes of user over the age of 65.
Answer: A (LEAVE A REPLY)

NEW QUESTION: 9
Refer to the exhibit.

Analyzing results from multinational e-commerce, a data analyst realize much of the product view
results and orders are being mapped to an ''unspecified'' department name.
What is the probable cause?
A. Not all products will have a defined name and department. The unspecified is an expected
behavior.
B. Depending on time of the day, the Adobe Al will take longer to process Numeric 2
classifications.
C. Product Department is a classification of product data. The products are not correctly updated
or defined in classifications.
D. Product View is not the proper metric for Product Department thus causing the appearance of
Unspecified.''
Answer: D (LEAVE A REPLY)

NEW QUESTION: 10
A brank client wants to understand usage of their mobile website by geographical region. The
analytics team is tasked with creating segment to provide this data.
Why would the analytics team decide to use segment stacking In the Segment Builder?
A. It bypass the limit on the number of segment per report.
B. Multiple segment can be consolidated with an ''IF'' condition.
C. It provides the ability to consolidate more granular segment into one combination segment.
D. It break a consolidated segment down into multiple granular segments.
Answer: A (LEAVE A REPLY)
NEW QUESTION: 11
Segment used as checkpoint in a Fallout Visualization with four checkpoints must always use
which container already?
A. A container that is at a lower level than the overall context of the fallout Visualization
B. A container that is at a visit level for the overall context of the fallout Visualization
C. A container that is a high level then the overall context of the Fallout Visualization.
D. A container that is at a Visitor level for the overall context of the fallout Visualization Segments
used as checkpoints in Fallout must use a container that is at a lower level than the overall
context of the Fallout visualization. With a visitor-context Fallout, segments used as checkpoints
must be visit or hit-based segments. With a visit-context Fallout, segments used as checkpoint
must be hit-based segments. If you use an invalid combination, the fallout will be 100%. We have
added a warning to the Fallout visualization that will display when you add an incompatible
segment as a touchpoint. Certain invalid segment container combinations will lead to invalid
Fallout diagrams, such as:
Using a visitor-based segment as a touchpoint inside a visitor-context Fallout visualization Using
a visitor-based segment as a touchpoint inside a visit-context Fallout visualization Using a visit-
based segment as a touchpoint inside a visit-context Fallout visualization
Answer: A (LEAVE A REPLY)

NEW QUESTION: 12
A newly-identified bot needs to be filtered out from all reports in a report suite.
Which information from the bot can be used? (Choose two.)
A. User-agent
B. Query-string parameter
C. IP address
D. Country
E. ISP
Answer: (SHOW ANSWER)
https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/bot-removal/bot-rules.html

NEW QUESTION: 13
An analyst has to alter a request in report Builder in order to illustrate the number of order by
month and by purchase country. Currently it displays only the total values by month.
What are two ways the analyst can address this change? (Choose two.)
A. Edit the existing request, and select the Dimension ''Month' and'' Country'' in the first step of
the request wizard
B. Edit the existing request and select the Dimension ''Country'' in the first step of the request
wizard and ''Month'' in the second step of the request wizard.
C. Right-click on the request cell, and added depended Request > breakdown.
D. Right-click on the request and add Matching request >Breakdown.
E. Edit the existing request and select the dimension ''Month'' in the first step of the request
wizard and Country'' in the second step of the request wizard.
Answer: B,E (LEAVE A REPLY)

NEW QUESTION: 14
Refer to the exhibit:

What is the result if dragging and dropping a page name value item on the segment Drop Zone?
A. A hit-based segment that includes only the specific page
B. A visit-based segment that includes entire visits in which the specific pages was viewed at
least once
C. A visitor-based segment that includes entire visitor from who saw the specific page at least
once.
D. A visit-based segment that included visit in which only the specific page was seen
Answer: B (LEAVE A REPLY)

NEW QUESTION: 15
Certain links on your website are resulting in a 404 page.
Which dimension should be used to find out pages are affected?
A. Patching Dimensions
B. Pages Not Found Dimension
C. Pages by Geo Dimension
D. Page name Dimension
Answer: B (LEAVE A REPLY)

NEW QUESTION: 16
An analyst wants to create a Freeform Table In Adobe Analyst Workspace that shows the top
week, based on number of visitors and the number of page loads.
Which three default components should be used? (Choose three.)
A. Exits
B. Unique Visitors
C. Visit
D. Page Views
E. Week
F. Day of Week
Answer: (SHOW ANSWER)

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NEW QUESTION: 17
A software company released a new product Software44.ID:12345. When analyzing the products
report in order to see how the orders performed since the release of Software4, the product Name
report looks like this:
* Software1:144 orders
* Software2:139 orders
* Software3: 58 orders
* Unspecified: 21 orders
The marketing manager wants Unspecified to appear with the product name in the report.
What should the analyst do?
A. Tell the marketing manager that it cannot be changed the issue comes from the ecommerce/IT
team and how they configured the product.
B. Update the Classification file with Software product name for 12345.
C. Updated the Classification Imported file with 12345 value for product Software4.
D. Delete the rule set in Classification Rule Builder with all listed product IDs and product names.
Answer: B (LEAVE A REPLY)

NEW QUESTION: 18
Analyzing the data in the image below, a data analyst verifies that the report of ''entries'' per page,
shows that the HomePage A'' page is responsible for only 3.4% of the total entries to the site:
Analyzing the data in the image below. A data analyst verifies that the report of ''entries'' per
page, shows that the HomePage A'' page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which
statement is correct?
A. The page Dimension should be used exclusively with the metric of page Views avoiding false
analysis.
B. Occurrences refers to all hits associated with a particular entry page, also counting events
Triggered throughout the session.
C. The entries metric refers to entries on a given page, and is counted every time the page loads
on a visit.
D. The entry page Dimension refers exclusively to the first page that a visitor lands on the site
throughout its history, so there are distortions regarding the period of analysis.
Answer: D (LEAVE A REPLY)

NEW QUESTION: 19
Which option should a Shared User select In the Dashboard Manager to see changes/Updates
made by the Dashboard Owner?
A. On Menu
B. Copy Me
C. Duplicate Me
D. Dashboard Player
Answer: (SHOW ANSWER)
https://docs.adobe.com/content/help/en/analytics/analyze/reports-analytics/dashboard-
manage.html

NEW QUESTION: 20
The investment bank of a co-operative users Adobe analytics to monitor the use of its online
banking. They use it to measure Appointment scheduled with account managers, who will then
call clients al specified times. The IT team decides to integrate the appointment data captured in
Adobe Analytics with the manager's calendar, as close to real-time as possible.
How can this need to meet?
A. Use the Adobe Analytics API to have the Hit data in the shortest possible time, and thus cross
the agenda of the bank account managers.
B. Create a project in Analytics Workspace with broken data per hour and a line graph per
minute. So you can check the number of schedules.
C. Perform the extraction hourly via Data Feed, and cross them through the Data Stamp with the
data of the agents of the account manager backing an hour.
D. Use an hourly time export from Adobe Analytics Data Warehouse to integrate data with the
account manager's schedule data.
Answer: D (LEAVE A REPLY)

NEW QUESTION: 21
Where can Calculated metrics be used?
A. Flow
B. Real Time reports
C. Fallout
D. Report builder
Change to calculated metrics is reflected in Analysis Workspace, Reports & Analytics, the
Reporting API, Report Builder, and Ad Hoc Analysis
Answer: D (LEAVE A REPLY)

NEW QUESTION: 22
Consider the following Marketing channel processing rule for Session refresh.
The director of data Science to build an attribute model using data from the Marketing Channel
variable. However, the director is seeing a very high percentage of traffic attributed to Session
refresh.
What are two factors that might be causing this issue? (Choose two.)
A. Traffic from bots is causing errors In the marketing channel logic.
B. Campaign tracking codes are not configured properly.
C. Adobe Analytics tagging is not present on all pages of the site.
D. Internal URL filters are not properly configured.
E. Visitors are deleting their cookies between visits.
Answer: (SHOW ANSWER)

NEW QUESTION: 23
When configuring Marketing Channel processing Rules, which variable provides the web page
location (full URL) your visitors were at before coming at your site?
A. Referring Rule
B. Referrer
C. Referring parameter
D. Referring Domain and path
Answer: D (LEAVE A REPLY)

NEW QUESTION: 24
What are two possible ways to provide a segmented view of the data in Adobe Analytics?
(Choose two.)
A. Create and apply a segment
B. Create a virtual group and apply a segment to their view of the data
C. Create a new workspace
D. Create a virtual report suite based on a segment
Answer: (SHOW ANSWER)
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