BRAND

GUIDELINES
the brand book for onedesk – 2020
table of contents onedesk brand guidelines

logos & lock-ups............................................................1

logo use guidelines........................................................5

color palette..................................................................9

typography..................................................................11
logos & lockups onedesk brand guidelines

LOGOS &
LOCKUPS

1
logomark onedesk brand guidelines

2
logotype onedesk brand guidelines

3
logo lockup onedesk brand guidelines

4
logo use guidelines onedesk brand guidelines

LOGO USE
GUIDELINES

5
logomark guide onedesk brand guidelines

.5"

CLEAR SPACE MINIMUM SIZE

Calculate the clear space around the To ensure legibility, the
logomark by measuring the height of the smallest the logomark
chair cushion to find the size of X. should appear is .5" wide.

6
logotype guide onedesk brand guidelines

1"

CLEAR SPACE MINIMUM SIZE

Calculate the clear space around the logotype by To ensure legibility, the
measuring the width of the aperture of ”n” to smallest the logotype
determine the size of X. should appear is 1" wide.

7
logo lockup guide onedesk brand guidelines

1.5"

CLEAR SPACE MINIMUM SIZE

Calculate the clear space around the logo lockup To ensure legibility, the
by measuring the width of the aperture of ”n” to smallest the logo lockup
determine the size of X. should appear is 1.5" wide.

8
color palette onedesk brand guidelines

COLOR PALETTE

9
color palette onedesk brand guidelines

ONEDESK MAGENTA ONEDESK BLUE PURPLE ONEDESK PURPLE ONEDESK MIDNIGHT ONEDESK BLACK
Pantone: 244 C Pantone: 272 C Pantone: 267 C Pantone: 2695 C Pantone: Black 6 C
Hex: e294ff Hex: 7a67eb Hex: 503290 Hex: 21183A Hex: 111111
R:226 G:148 B:255 R:122 G:103 B:235 R:80 G:50 B:144 R:33 G:24 B:58 R:17 G:17 B:17
C:21 M:44 Y:0 K:0 C:64 M:65 Y:0 K:20 C:85 M:98 Y:2 K:0 C:90 M:92 Y:45 K:55 C:73 M:67 Y:66 K:83

ONEDESK WHITE ONEDESK COOL WHITE ONEDESK STEEL ONEDESK DIM GRAY ONEDESK CHARCOAL
Pantone: White Pantone: 7443 C Pantone: 270 C Pantone: 7674 C Pantone: 533 C
Hex: f7f7f7 Hex: edeef2 Hex: bdbddb Hex: 8285a0 Hex: 3b415b
R:247 G:247 B:247 R:237 G:238 B:242 R:189 G:189 B:219 R:130 G:133 B:160 R:59 G:65 B:91
C:2 M:1 Y:1 K:0 C:5 M:4 Y:2 K:0 C:24 M:22 Y:2 K:0 C:53 M:45 Y:23 K:1 C:81 M:73 Y:42 K:31

10
typography onedesk brand guidelines

TYPOGRAPHY

11
typography onedesk brand guidelines

AVENIR TYPEFACE FAMILY

Avenir Black Avenir Medium Avenir Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789 0123456789
~!@#$%^&*-_=+ ~!@#$%^&*-_=+ ~!@#$%^&*-_=+
[]{}()|\/<>’`”,.;:? []{}()|\/<>’`”,.;:? []{}()|\/<>’`”,.;:?

Avenir Heavy Avenir Roman Avenir Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789 0123456789
~!@#$%^&*-_=+ ~!@#$%^&*-_=+ ~!@#$%^&*-_=+
[]{}()|\/<>’`”,.;:? []{}()|\/<>’`”,.;:? []{}()|\/<>’`”,.;:?

12