SUNIL CHOPRA

Contact: +91 9811355436 / 9899240987 ~ E-Mail: sunilchopra28@hotmail.com

Dated: 02/01/17

Dear Sir/ Madam,

Please find the resume attached for the position of Senior Management Business & Sales Strategy. I'm particularly
interested in this opening / position, which relates strongly to my over 13 years of experience in Business Strategy
Planning, Product Strategy& Execution, Technology Leadership, Startup Launches, Roadmap Development & Regional
Strategy.

I am currently working as AGM: Product Head for Sales & Product Strategy (HA: Refrigerator-TL Refrigerator) with a
reputed organization, LG Electronics India Pvt. Ltd., Greater Noida., I believe I meet all the essential criteria for the
position. Please find below some of my key accomplishments:

 Handling Product Strategy for Business of 6000 Crore ( Refrigerator) with Continuos Growth in Revenue & Profit
 Profit Centre Management of Product with Category & Model Level Profit Management
 Awarded highest recognition of india LGEIL Champion for Sales in 201t
 Merit of being recognized as Ref Team for High Sales & Profit Improvement continuously for 3 years ( 2013-2015)
 Won HIPO Award (High Potential Employee) , Nominated by Director Sales for HA S&M for 2 years
 Achieved Global Emerging Leaders & Sales Core 2 Training with 1st Award in 16 Global Subsidiaries
 Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual
performances

I am now willing to take up roles in Sales, Strategy Planning, Product Strategy& Execution in companies.

I am keen to join your firm due to its leading position in the industry, great organizational culture, spirit of innovation,
professionalism that characterizes your firm and its employees. I am attracted to this role on account of the My
Experience of Sales,Strategy , Organization Growth in Past Years is Very Good and Repute of Your esteemed
organization as Brand and Culture .) that it offers.

I appreciate your efforts in taking the time to review my credentials and experience. Looking forward to a positive
response.

Sincerely,

SUNIL CHOPRA
Enclosure: Resume
 SUNIL CHOPRA Top Management Professional – Asst. General Manager - Product Strategy
Sales Strategy and Product Strategy Manager with over 13 years of experience
Proficiency in Formulating, Implementing Yearly Winning Strategies to Meet Revenue & Profit targets

An accomplished professional with a dynamic career in Business & Product Strategy Planning, Product
Management & Execution across multiple categories, Targeting for senior level assignments in business
+91 9811354436 / 9899240987 sunilchopra28@hotmail.com
Strategy Planning, Product Strategy& Execution with an organization of high repute
 Profile Summary
 Key Skills
 A result-oriented professional with rich experience in Business Strategy
Business Strategy Planning Planning, Product Strategy& Execution, Technology Leadership, Startup
Launches, Roadmap Development & Regional Strategy
 Currently Working as AGM- Product Strategy with LG Electronics, Making
Product Strategy & Execution Strategy for Product Worth 6000 Cr Per Annum, Driving Sales Marketing &
growth Strategies for All India
 Collaborated with Sales, Marketing & other key Stakeholders to understand
Start-ups & Turnaround Management
consumer insights and Executed Customer centric Market / Sell Plan which
increased Sales by 15% Yearly & 1% profit Increase
Product Consultancy & Roadmap
Development  Expertise in all aspects of product management (customer segmentation,
product positioning, pricing, brand management & sales); providing extensive
marketing support with specific focus on product price / mix management,
New Business Development market promotion and key customer relationship

 Grew Revenue & profitability in 2015 in FF by 20% & DC 10% with Winning
Strategic Alliances & Partnerships product And business Strategy with Profit Improvement by 30%

Profitability Management
Team Building & Leadership
 Awarded LG India Highest Award of LGEIL Champion for Sales & marketing
in 2015, Product Innovation Award in 2013 for LG Sales , Won Gold Medal
for "Yash Project" at Global Six Sigma Contest in Thailand, Inno Champ
for USP Generation for 3 Years
 Excellence in developing major products like Smart Inverter, Smart Connect
Auto, Smart Diagnosis, Patented Technology Like Evercool , Fastest Ice-
Patented , India Insight Product Like Omega. Nimbus, 2 New DC for LG
Pune.(190Lt,230Lt)
 An effective leader with excellent communication, negotiation and relationship
building skills

Growth Path at LG Electronics India Pvt. Ltd.

Jul’03-Jul ‘06 Jul’07-Oct’10

Product Design & Sales Engineering Team-

Development Core Team for Marketing-
Team Leader

International Sales and Product Planning &

Business Development- Marketing (HA:
Team Member Refrigerator-TL
Refrigerator

Jul’06- Jul’07 Since Oct’10

Core Competencies
Brand Positioning Profitability & Key Account Management Product Planning
Soft Skills

Change Agent Collaborator Communicator Motivator Planner

Work Experience
Since Jul’03 LG Electronics India Pvt. Ltd., Greater Noida
Growth Path:
Jul’03-Jul ‘06 Product Design & Development
Jul’06- Jul’07 International Sales and Business Development-Team Member
Jul’07-Oct’10 USP Team-Core Team for New Product Features For S&M- Part Leader
Since Oct’10 Product Planning & Marketing (HA: Refrigerator-TL Refrigerator)

Role:
 Managing business plan tool wise and capacity planning with manufacturing; leading from front dealer meet covering
10,000 sub dealers/ dealers in 2011/ 12/13/14 and dealing with overall 120 dealer in last 3 years
 Ramping up sales by 20% in a 2014-15 year period by repositioning the flagship product and aligning the marketing
message basis customer need
 Making product Strategy for Ref at All India / Regional Level , PRM/ TRM/ CRM Y+1/ Y+3, Profitability Expert with
simulation for Different Business parameters and extending the campaign ideas across ATL, BTL
 Improving customer engagement with the product through focused market research and using the resultant analysis to
devise the future product roadmap

Significant Accomplishments:
 3 Years Continuos Award received as Ref Team for High Sales & Profit Improvement ( 2013-2015)
 2 Years Continuos HIPO Award( High Potential Employee) , Nominated by Director Sales for HA S&M
 Accomplished Global Emerging Leaders Training & Sales Core 2 training with 1 st award in 16 Global Subsidiaries
 Awarded Employee of the Month 2 Times and Awarded Best Functional Employee 7 Times
 Awarded as Best Change Agent 13 Times; received Best Innovator Award for Best Idea Generation for Innovative
marketing and won Gold Medal for project "Yash Project" at Global Six Sigma Contest in Thailand

 Major projects implemented:

Developed Export Certified

Developed 3 India Insight
Products with Proper Life
Style Research and Consumer
Insight Study
Models for Saudi & MEA with
All Certifications from
Competent Authorities

 Steered strategic positioning, product development, and marketing for the largest and most profitable Product in the
Indian Subsidiary
 Augmented market share by 1% versus projection in DC & FF and 2% versus base by initiating product & New Concept
marketing & Development and new advertising efforts as well as significantly increasing product Recall Value
 Spearheaded the overhaul of customer segmentation, brand positioning and communications strategies that helped the
brand to connect more emotively to consumers and increase loyalty
 Led the research, strategic analysis and positioning for branding of Evercool/ Smart Inverter (Refrigerator) & Auto Smart
Connect , and redesign of the company's all marketing communications and website and BTL Elements
 Directed the launch of new products (Smart Inverter 1.0/2.0/3.0 & Evercool ) and the execution of 6 major re-pricing /
repositioning exercises- Leading to 50% Evercool Contribution in DC & MS Increase by 2% in 2015
 Steered the design and development of a new fibre channel product that effectively positioned the company as the fastest
solid-state storage unit provider in the market – Channel Strategy was made to Enhance Market Share
 Extensively researched and developed a new product that boosted sales by 20% in the 12 months (FF smart Inverter)
following its introduction, despite competition from a newly introduced, high profile competitor product
 Repositioned Top Freezer FF & DC OPP product aimed at the Rural market basis insights gained through analysis of
consumer research data; achieved a 1% increase in profit margins within 1 years
 Identified a new market opportunity that generated INR 80 Crores in revenue in 9 months with New Rural DC
 Developed and rolled-out winning go-to-market strategies for Smart Inverter (Which include new product launches,
product line extensions and global product management/marketing initiatives)
 Pioneered the roll-out of global launch plans including pricing, positioning, key account management, and portfolio selling
for Evercool DC product which went on to significantly augment sales in 4 countries
 Crafted the positioning statement “ Save Every Day” “Smart Inveter – Always On” “ Fastest Ice” established the product’s
Date of Birth: 28th June 1981
Languages Known: English, Hindi, Punjabi
Address: G 905, Amrapali Silicon City, Sector 76 , Noida