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Project Myntra
Project Myntra
Project Myntra
.1 Cost
2 Measurability
3 Formatting
can be interactive. For example, some ads let users input queries or
let users follow the advertiser on social media. Online ads can
even incorporate games.
4 Targeting
5 Speed
6 Coverage
.8 Tracking
Marketers can track how users interact with their brand and earn
what is of interest to their current customs and prospective.
PROMOTIONS
• Logistics had remained the key success area for Myntra too.
They expanded fast to cover around 9000 Pin codes in India
and thus created a sensation to its competitors. The distance
between physical buying and buying from an e-commerce
platform can be shortened with a highly nurtured logistics.
Myntra ensured the same to retain its supremacy in the Fashion
world of India.
PRODUCTS
Myntra has tied up with top fashion and lifestyle brands in India,
such as Nike, Reebok, Puma, Adidas, Lee, Converse, Lotto, FIFA,
John Miller, Indigo Nation etc.
There are also casual and dressy footwear for women from
Catwalk, Carlton London and Red Tape to name a few.
WHAT IS E-BUSINESS
Producer/Consumer Transaction
ERP SYSTEM
ERP- ENTERPRISE
RESOURSE PLANNING
SYSTEM
FRM- FINANACE
R E S O U R C E
MANAGEMENT
SCM- SUPPLY CHAIN
MANGEMENT HRM-
HUMAN RESOURCE
MANAGEMENT
CRM-CUSTOMER RELATIONSHIP MANAGEMENT
MRP-MANUFACTURING RESOURCE PLANNING
Figure -OLC
SWOT ANALYSIS
Strengths:
Weakness:
Opportunities:
Threats
• Increased Competition
• Government Regulations.
CHAPTER -3
below 18 15 30
18-30 years 13 26
30-49 years 12 24
above 50 years 10 20
Total 50 100
100
75
no of respondents
50 percentage
25
0
below 18 30-49 years total
Table No. 2:
Educa onal no of
background respondent percentage
ti
non-
matriculate 4 8
matriculate 11 22
gradua on 24 48
post graduated 11 22
total 50 100
no of respondent
percentage
ti
are graduation, and 22% are post graduated. It means the
majority of people are the people who are graduated i.e.
48%
Table No. 3:
ti
no of respondents
percentage
Table No. 4:
no of
Gender respondents percentage
Male 14 28
Female 36 72
Total 50 100
no of respondents
percentage
Table- 5.
Interpretation:
The main factor that makes advertisement more effective is the presence of film
or sports star or any celebrity. Media and caption follows by it. The least important way
in which advertisement can be made effective is the slogan.
Table -6
Interpretation:
CHAPTER -3
FINDINGS
SUGGESTION
CONCLUSION
equivalent to online world where all the resources are not fully
exploited and where customers may gain advantages. Here
corporations may upsurge their profits further and users may find
the desired product or service easily without stress of shopping
around. Customers keep coming back only if earlier shopping
experiences have been pleasant and successful. In this intricate
business world, the e-retailing will become tremendous business
strategic concept. Most profitable method of business process in
coming decade to the textile and garment industries
BIBLIOGRAPHY
Book & Author