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 what is CSR?

is a concept managed by companies that integrate social and environmental

issues. CSR is a self-regulating business model which allows companies to have
social responsibility towards themselves by implementing corporate social
responsibility, also known as corporate citizenship, companies can realize their
impact on society in all areas including economic, social and environmental.

 WHEN DID CSR EMERGE?

The concept of CSR has a long history. Its intellectual roots can be traced back
to at least the 1950s and 1960s, when economists like Howard R. Bowen* and
William C. Frederick** undertook an in-depth reflection on the social
responsibilities of business firms and their executives. This was in response to
moral questions arising from the professionalization of management and the
emergence of unprecedentedly large corporations.
 WHY SHOULD A COMPANY IMPLEMENT CSR?
Many companies view CSR as an integral part of their brand image, believing
that customers will be more likely to do business with brands that they perceive
to be more ethical. In this sense, CSR activities can be an important component
of corporate public relations. At the same time, some company founders are
also motivated to engage in CSR due to their convictions.

WHAT IS THE IMPACT OF CSR?

The movement toward CSR has had an impact in several domains. For example,
many companies have taken steps to improve the environmental sustainability
of their operations, through measures such as installing renewable energy
sources or purchasing carbon offsets. In managing supply chains, efforts have
also been taken to eliminate reliance on unethical labor practices, such as child
labor and slavery.
Although CSR programs have generally been most common among large
corporations, small businesses also participate in CSR through smaller-scale
programs, such as donating to local charities and sponsoring local events.

 KEY CSR ISSUES

A properly implemented CSR concept can bring along a variety of competitive
advantages, such as enhanced access to capital and markets, increased sales and
profits, operational cost savings, improved productivity and quality, efficient
human resource base, improved brand image and reputation, enhanced
customer loyalty, better decision making and risk management processes.

CSR OF THAI AIRWAYS

Thai Airways International Public Company Limited (THAI) is determined to
become the leader in creating awareness of energy and environmental
conservation both in Thailand and overseas. THAI also supports effective
utilization of natural resources and intends to show its commitment towards
social responsibility as the national carrier. THAI is also committed to creating
awareness of social responsibility among its shareholders, customers,
employees, business partners, the community and the general public.

 TOWARDS TRAVEL GREEN

THAI fully recognizes environmental problems and has continued to develop
technology and innovation to alleviate the impact. These technologies will help
control and measure emission of greenhouse gases from flight operations in
order to ensure effective management. Various aviation innovations have been
introduced, including lightweight materials for aircraft manufacture and new
engine technology to increase flight efficiency and reduce fuel consumption,
and improved air navigation systems to reduce environmental impact.
 These efforts encompass the whole passenger journey from departure until
arrival at the final destination. Optimizing location of aircraft parking helps
reduce taxi time before reaching the runway. Implementation of the European
Union’s Carbon Credit economic mechanism enforces airline responsibility for
the amount of greenhouse gas emissions from flight operations. As the national
carrier and one of the world’s leading airlines, THAI recognizes its responsibility
for the country, global community and environment as well as optimum use of
existing natural resources.
 CSR OF LUFTHANSA
Corporate responsibility, that is to say sustainable and responsible
entrepreneurial practice, is an integral part of our corporate strategy. It means
that we are committed to creating added value for our customers, employees
and investors and to meeting our responsibilities toward the environment and
society. The international economy and the air transport industry, in particular,
operate in a dynamic environment that is defined by long-term megatrends and
global challenges, such as population growth and the rise of megacities,
increasing demand for mobility in the context of increasing globalization, climate
change and processes of political transition.
 CONNECTING THE WORLD. PROTECTING ITS FUTURE
The campaign motifs of #MakeChangeFly bring together the topics of air
transport and nature in a creative way and thus address the diverse measures
of the Lufthansa Group for a sustainable future.

LUFTHANSA TAKES OFF AS “LOVEHANSA”

Lufthansa is a company that stands for openness, diversity and understanding.
With the "Lovehansa" special livery, the company is sending another clear signal
and making this important part of its corporate culture prominently and visible
to the outside world.
 cSR OF AUSTRIAN AIRLINES
Austrian Airlines is Austria’s largest airline and operates a worldwide route
network that focuses on Central and Eastern Europe. Thanks to its favorable
geographic location in the heart of Europe, its home base in Vienna is an ideal
hub between East and West. Austrian Airlines is part of the Lufthansa Group, the
largest airline group in Europe, as well as a member of the Star Alliance, the first
global alliance of international airlines. Aviation is a major contributor to global
connectivity, trade, prosperity and cultural exchange. Yet, it also impacts our
environment. As a company, we aim to lead the way, and therefore see the
responsible use of natural resources as an integral part of our corporate culture.
AUSTRIAN AIRLINES FOUR-PILLAR SUSTAINABILITY STRATEGY

To achieve these goals, we are consistently pursuing a four-pillar strategy

based on IATA’s four-pillar model for climate protection. It comprises
technological, operational measures and improved infrastructure, as well as
complementary economic instruments:
AUSTRIAN AIRLINES’ ENVIRONMENTAL TARGETS
·Reduction of CO2 emissions of 33 % by 2030
·-1.05 kg of average CO2 emissions per 100 passenger-kilometers of the
Austrian fleet
·Increase in fuel efficiency by 1.5 % per year
·Blending of 2% alternative fuels on short- and medium-haul routes
·No domestic flights on routes with rail connections of less than 3 hours to
Vienna Airport
Noise reduction of 60 % by 2030
CSR OF SINGAPORE AIRLINES
The airline acts as a global citizen to the local community as much as it does to
the international community. For example, following the unprecedented several
flooding that affected residents of Queensland, Australia, Singapore Airlines set
aside A $ 100,000 to assist in rebuilding and recovery efforts. At Singapore
Airline, corporate social responsibility is a tool to leverage the company’s
expertise in air transportation services. One of the corporate initiatives that the
airline has made is in the area of community welfare. The airline supports
various local and overseas charity organizations and community groups
through sponsorship and corporate donations. Singapore Airlines also supports
a number of community projects.
The social workers were on a project that targeted textile workers with the aim
of preventing hearing loss among these workers. Singapore Airlines has for a
long time now supported the arts community in Singapore. In this case, the
airline contributes to the Singapore Dance Theatre, Singapore Chinese
Orchestra, Singapore Lyric Opera, and Singapore Symphony Orchestra.

 CSR OF ADIDAS COMPANY

At Adidas, Corporate Social Responsibility and Sustainability is viewed as “a
team sport” with employees, consumers, and communities playing an essential
role. To achieve its CSR objectives, Adidas focuses on three key areas, namely:
environmental sustainability, human rights, and employee development.
1.ADIDAS SUSTAINABILITY PROGRAM
Environmental sustainability is a key component of the Adidas business model.
In 2021, the company announced that it will use more than 60% recycled
polyester in its shoe and apparel lines and is on track to reach its goal of using
100% recycled polyester in its products by 2024.
 2. ADIDAS HUMAN RIGHTS PROGRAM
Since the inception of the company’s human and labor rights program nearly 25
years ago, Adidas has invested in creating positive change in the area of human
rights and fair labor practices around the world.
3. ADIDAS EMPLOYEE DEVELOPMENT PROGRAM
Adidas’ “employer of choice” status continues to garner worldwide recognition.
Through the company’s learning and development program, which includes
internship and apprenticeship training as well as dual study programs, Adidas
continues to invest in expanding equitable employment opportunities and
pathways for entry-level employees.
ADIDAS’ CORPORATE SOCIAL RESPONSIBILITY ISSUES

Over the past year, Adidas formally addressed the forced labor accusations
relating to facilities in China’s Xinjiang Uyghur Autonomous Region (XUAR). The
company responded to these allegations by stating that it did not have any
direct contractual relationship with the suppliers named in the report.
ADIDAS IS FOCUSING ON CORPORATE SOCIAL RESPONSIBILITY

Sustainability at Adidas goes far beyond recycled plastic. Adidas also continues
to improve its environmental performance during the manufacturing of
products.
CSR OF STARBUCKS COFFEE COMPANY
Starbucks’ social responsibility strategy is based on three pillars: Community,
Ethical Sourcing, and the Environment.
STARBUCKS SUPPORTING LOCAL COMMUNITIES
Starbucks employees and customers have contributed more than 3 million
hours of community service over the past seven years.
·Within the scope of Global Month of Service 1,163 employee-led projects
in April 2015 alone
·Starbucks has cooperated with non-profit organizations, community
leaders and organizational stakeholders to provide more than 520,000
hours of volunteering service around the globe
STARBUCKS EDUCATING AND EMPOWERING WORKERS
· Almost half of Starbucks employees are younger than 24 years old
· Starbucks College Achievement Plan is an education program that allows
employees to obtain online degrees from Arizona State University.
· The company aims to hire 10,000 veterans and military spouses by 2018
and 2000 new employees from this segment of population was hired in
2014.
STARBUCKS AND GENDER EQUALITY AND MINORITIES
· At present about 40% of Starbucks US employees are minorities and 65%
are women.
· Among vice presidents, 48% are women and 15% are minorities.
· Within the top leadership team, comprising senior vice presidents and
higher executives 18% are minorities and 29% are women.
ENERGY CONSUMPTION BY STARBUCKS
Starbucks has more than 800 LEED® certified store, including the LEED®
Platinum Starbucks® Reserve Roastery and Tasting Room in Seattle.
The company increased its purchases of renewable energy from 20% in
2008 to 100% for global company operates stores in 2015
WATER CONSUMPTION BY STARBUCKS
·In 2015 Starbucks exceeded its water conservation goal, reducing
consumption more than 26% over 2008 – from 24 gallons of water per
square foot of retail space to fewer than 18 gallons
·As it is illustrated in figure below, the company has been gradually
decreasing its water consumption in company-operated stores and in 2015
it achieved 26.5% reduction in water consumption compared to base year
2008
 CSR OF MELIÁ HOTEL INTERNATIONAL
Corporate Responsibility is the backbone of our business strategy and a
fundamental support for a responsible and sustainable hotel model that is able to
increase the positive impact of our activity on our environment.
ETHICS & HUMAN RIGHTS
Meliá Hotels International is very much aware of the major impact of tourism
on the economy and social development of destinations. The Company
advocates an ethical and responsible business model which respects and
defends human rights. We are therefore partners in the United Nations Global
Compact, the Guiding Principles of which promote sustainable business
management.
RESPONSIBLE PRODUCT AND SUPPLIES
In 2018 we published our first Code of Ethics for Suppliers to enhance the
responsible management of our supply chain. The Code promotes relationships
with suppliers based on shared commitments in areas such as the defence of
human rights, legal compliance, labour rights, health and safety at work and
respect for the environment, among others.
 CSR OF SIVATEL BANGKOK

Sivatel Bangkok aims to be the sustainable boutique hotel in Bangkok. We do

not only conserve the environment but also select the organic and natural
ingredients that doesn’t affect to the environment to provide for our guests in
order to offer freshly, no-chemical and eco-friendly products and support local
communities in terms of supporting and promoting their organic products. In
addition, we want to provide the products that aren’t harmful and good for
your health.
 WE STRIVE TO ACHIEVE ENVIRONMENTAL AND SOCIAL
SUSTAINABILITY ACROSS ALL AREAS OF ITS BUSINESS.
Encourage and inspire the employee’s participation in order to realize the
importance of environmental conservation, waste management, also support
community enterprise, and organic farming through our implementation "
Happy Hotel Happy Workplace " project.
Set plan and goal on the energy conservation by yearly to continually
minimize energy consumption in the hotel for the most efficient and
benefits to the planet.