Course: social media internet marketing

Instructor: nayyara rehman

Slot: sat 8.30 to 11.30
Business idea: portrait chain (photography portal)
Group members
 Afirah shaikh 14355

 Ariba afsar 14372

 Bisma aslam 15684

 Faiza zafar 15442

 Fareeha khan 14356

 Irsa Rehman 13732

 Muhammad tayyab 13716

 Muhammad tihami saeed 12842

 Raees ali khan 13328

 shah alam khan 17531

 Shahrukh arain 15805

Who are your target audience?

A. Age: 18 to 35
Gender: male and female
Education: high educated
Geographic: Karachi (Defense, Jouhar, and Gulshan e Iqbal)
Class: A+, A, B+ and B
Behavior and attitude: who mostly love to take pictures, and wants to maintain their
Instagram account, people who take pictures, travel and capture every moment of their
life.
Where are they found?
A. We found our audience through Facebook, Instagram, LinkedIn and twitter but we
choose highly active platform so nowadays it is Facebook and Instagram like we catch
 them on Facebook groups where people talk about photography and offers and also we
show strong portfolio of our images on Facebook ads to increase traffic we can also catch
audience from Instagram through influencer marketing we want them to love our
photography and be exited to work with us
How many are their? Or means you are going for?
A. As we are only targeting specific areas in Karachi according to the stats there are 80-85%
people who actively use social media platforms in the above mentioned areas.
Gender, Male: 44.8 and Female: 53.2
How much active they are in social media and why?
A. Majority use social media 4 To 5 hours
Facebook: 2 hours
Instagram: 40 to 45minutes
LinkedIn: 10 To 15 minutes
Twitter: 30 minutes
Mostly they use for entertainment purpose also for work and some people for their businesses
So 55% for just entertainment purpose
30% for business and 15% for their work
How might your customer spend their time?
Focusing on the client is completely not a completely unique thought. Yet, many high level
chiefs, especially those at modern organizations, consider client contact the world of
experience of deals and advertising staff. Furthermore, no matter whether or not they do accept
that market center could be a need, most hold just restricted contact with customers as their
associations develop, depending rather on subordinates' reports—second-or third-hand data—to
characterize and detect the marketplace for them.

HOW DO PEOPLE SPEND THEIR TIME?

It is assessed that at any rate 30% of the entire populace is web based, addressing practically 2.1
billion individuals – and this number is becoming rapidly because the web and
innovation seems to be all the more generally accessible and subsequently more reasonable in
everything except the smallest amount fortunate of underdeveloped countries.
The proportion of population online is conservatively estimated at:

1. USA – 80%
2. Europe – 65%
3. Oceania (including Australia) – 59%
 4. Pakistan – 47%
5. Latin America – 38%
6. Asia – 22%
7. Africa – 11.5%

Universally, the traditional web client goes through over 16 hours out of each month on the net,
yet in specific nations the pace of utilization could be a large indefinite quantity higher – twofold
this within the PAKISTAN, for 
How is this time spent online?

Interpersonal interaction addresses the most effective online use, trailed by web look,

understanding substance, imparting through email and different channels, visiting media locales,
and shopping on the net. the foremost mainstream exercises attempted online incorporate
messaging, trying to find wellbeing and clinical data (otherwise called "Dr Google"), ransacking
through guides and bearings, checking climate figures, understanding news, partaking in side
interests, and buying items, even as drawing in with others actually and for business by means of
web-based media.

Did you know?

 There are more than 1 billion daily search queries on Google every single day.

 YouTube experiences more than 1 billion views per day.

 250 million tweets are sent on Twitter every day.

 There are more than 800 million Facebook updates posted daily.

 More than half of all social media users have visited social networking sites to “spy” on their
partner.

 On social media, Brazilian users average the highest number of online “friends”, while
Japanese users have on average the fewest online “friends”.

 Pakistan internet users spend an average of five hours shopping online every week.

Location-based services and internet banking are the highest growing online trends
overall.
Why use social media for marketing?

It’s easy to see from these statistics that to ignore online consumers is to ignore your
business, and that internet marketing is the key to growing your brand and your customer
base.
 So how do I achieve results with social media?
There are a number of ways brands have been proven to succeed with  social media
marketing.
 Use relevant hashtags – create a short and relevant hashtag for your brand to make your posts
instantly recognizable to your followers, and also use a couple of related hashtags to your
post.

 Keep hashtags in Facebook to a minimum – they work better on Instagram and Twitter.

 Promote events with your Facebook cover photo – it will be seen by all and is the perfect
landscape to showcase your events, promotions, and seasonal specials.

 Keep track of activity on your profile and answer questions promptly. Thank your audience
for their participation in your posts.

 Link to blogs and landing pages to funnel your target audience to your website and to
showcase your expertise. Give them high value when they click through and give them a
reason to visit again.

Based on your perspective,

How your customer will approach?
A. They can always contact us through our website, social media channels and they can also
approach us via email and contact number (if provided any)
Best way to reach them?
we can reach them through our website and social media pages that we are using like FB
Instagram Twitter and linked-in we can use the features of Facebook ads and Instagram sponsor
ads and we can also use Instagram influencers
Like Seminar, Door step, e-mail approach, calling them up.
Competitor
According to the photography service which we are going to launch in the market we can assume
our competitor in two ways direct competitor who are working on the same thing and providing
same services and other than that we also need to consider some indirect competitors who are
providing some other services but they are also working on photography services so we need to
thing about both of them if we talk about the direct competitors so there are some websites who
are created by some individual.
 Direct competitors:
 Shaadigraphers.com http://shadigrapher.com/

 Thexpertz.com https://www.thexpertz.com/product-photography.html

 Businesstrends.com https://www.businesstrends.com.pk/ecommerce-product-
photography-in-pakistan/
 So these are some direct competitor according to our service but they are only working
on some categories like someone is only providing photographers for wedding someone
is working on product photography so we have edge in this market because we are
providing photography service for everyone so that will be beneficial for our brand.
 Indirect competitors

 Let’s talk about some indirect competitors so there are some websites or platforms who
are providing photography services on their portals they are mostly freelancers websites
including
 Upwork.com https://www.upwork.com/l/pk/photographers/

 Daraz.com https://www.daraz.pk/photography-services/

 Zapmeta.ws https://pk.zapmeta.ws/