FAKULTI ANTI AGE

Members: Antonella Delgado,

Eduardo Durán, Charles Macias,
Xavier Paredes , María José
Ríofrío
 Description

Anti Age Fakulti

is hydrolyzed
collagen of
farmyard bovine
origin
 INGREDIENTS
RED FRUIT
FLAVOR
1

2
HYALURONIC
ACID
Reasons to select this
target market
In the Netherlands, 70% of people
maintain a good lifestyle

They are healthy, exercise

Is your product more for men
or for women?
The product is intended for both male and female
customers.
What social level is the product
aimed at?
~Medium social level

~Promotional price in some

pharmacies of $31.34, but
normally has a price of $40.
 TARGET MARKET

The lifestyle of people who want to take care of their skin,

nails and hair. They are interested in consuming this type
of collagen to prevent premature aging, avoiding
expression lines and even keeping the skin hydrated.
 PRODUCT INDICATIONS
The daily consumption of this product is at room
temperature and at the moment of ingestion is
immediately after its preparation.
The consumption of this collagen on an empty
stomach maximizes its absorption.
How old are your customers
going to be?
It does not
represent a
restriction of use
for risk groups,
such as pregnant or
People over 15 lactating women.
years of age
Other products
 Results
Results

Provides the body with the essential

nutrients for a balance diet, ideal to
reduce the levels of high blood sugar and
to speed up muscle recovery after
exercising.
Advantage

HYDROLYZED
COLLAGEN IS A
HIGHLY BENEFICIAL
PROTEIN
DISADVANTAGES

VERY HIGH PRICES

SHORTAGE OF PRODUCTS IN

PHARMACIES
IT ONLY COMES SOLUBLE IN

WATER
Martin Scorsese


Labeling and packaging

in supermarket

-Adult audience
- clear to identify
- sense of well-being and bold fonts
-FDA regulations
Marketing
supplements
online
Its important to be on the internet with our audience
Add mobile-friendly emails marketing once a week
Promotions, deduction including words such as
"your".
Marketing Supplements Online
 AnnabelPesant
Annabel Pesant

Hire recognized
Dutch influencers
 Social
media
NEEDS MORE PUBLICITY IN SOCIAL

NETWORKS SINCE NOT ALL PEOPLE

KNOW ABOUT THIS PRODUCT

Martin Scorsese
 Offline Marketing

Hire promoters to
provide information to
customers