The document describes a 22-item cognitive post-purchase dissonance scale developed by Sweeny in 2000. The scale contains statements measuring a consumer's post-purchase feelings of regret, doubt, disappointment and discomfort regarding a recent purchase. Respondents indicate their level of agreement with each statement on a 5-point Likert scale ranging from strongly disagree to strongly agree.
The document describes a 22-item cognitive post-purchase dissonance scale developed by Sweeny in 2000. The scale contains statements measuring a consumer's post-purchase feelings of regret, doubt, disappointment and discomfort regarding a recent purchase. Respondents indicate their level of agreement with each statement on a 5-point Likert scale ranging from strongly disagree to strongly agree.
The document describes a 22-item cognitive post-purchase dissonance scale developed by Sweeny in 2000. The scale contains statements measuring a consumer's post-purchase feelings of regret, doubt, disappointment and discomfort regarding a recent purchase. Respondents indicate their level of agreement with each statement on a 5-point Likert scale ranging from strongly disagree to strongly agree.
The document describes a 22-item cognitive post-purchase dissonance scale developed by Sweeny in 2000. The scale contains statements measuring a consumer's post-purchase feelings of regret, doubt, disappointment and discomfort regarding a recent purchase. Respondents indicate their level of agreement with each statement on a 5-point Likert scale ranging from strongly disagree to strongly agree.
Coginitive post purchase dissonance scale developed by Sweeny,(2000)The
questionnairecontains 22 items measuring post purchasing cognitive dissonance state of mind. The questionnaire items were framed by using likert 5- point scale ranging from 1=stronglydisagree to 5=strongly agree
1. After I bought this product:
2. I was in despair 3. I resented it 4. I felt disappointed with myself 5. I felt scared I felt hollow 6. I felt angry 7. I felt uneasy 8. I felt I’d let myself down 9. I felt annoyed 10. I felt frustrated 11. I was in pain 12. I felt depressed 13. I felt furious with myself 14. I felt sick 15. I was in agony 16. I wonder if I really need this product 17. I wonder whether I should have bought anything at all 18. I wonder if I have made the right choice 19. I wonder if I have done the right thing in buying this product 20. After I bought this product I wondered if I’d been fooled 21. After I bought this product I wondered if they had spun me a line 22. After I bought this product I wondered whether there was something wrong with the deal I got