SHARE SPECIFIC FACETS OF YOUR PROFILE THAT WOULD ENHANCE YOUR CANDIDATURE

FOR THE CHOSEN PROGRAM

Everybody is unique to their capabilities, and I think the qualities which make my profile unique to
the PGDM program provided at Welingkars is about my empathetic nature, my dedication towards
perfection instead of mere completion of work and my regularity towards my work. PGDM program
here after all is all about how I nurture my managerial skills and mix that with my empathetic nature
of understanding people’s emotions fast so that I can be successful in my career and give back to the
institution by fulfilling Welingkar’s vision to nurture thought leaders and practitioners through
inventive education.

EXPLAIN THE IMPORTANCE AND ROLE OF THE RETAIL INDUSTRY’S CONTRIBUTION TO THE
OVERALL GROWTH OF INDIA’S ECONOMY
Retailing is a set of activities performed in selling the goods and services directly to the end users.
Retailing is a vital, potent and articulate economic institution in the distributive system. Retailer is
the last link in the long chain of distribution. Consumers benefit from retailing as retailers perform
marketing functions that make it possible for customers to have access to a broad variety of
products and services. Retailing also helps to create a place, time, and possession utilities. A
retailer's service also helps to enhance a product's image. Retailing has a tremendous impact on the
economy. It involves high annual sales and employment.

ENLIST 3 OPPORTUNITIES AND CHALLENGES FACED BY THE RETAIL SECTOR IN INDIA

Challenges-
1. Complexity in tax structure
2. Cultural diversity
3. Inefficient supply change management

Opportunities-
1. Increasing connectivity due to increased investments in infrastructure
2. India‘s price competitiveness attracts large retail players to use it as a sourcing base
3. Many international retailers are increasing their sourcing from India and are moving
from third-party buying offices to establishing their own wholly-owned/wholly-
managed sourcing and buying offices

DESCRIBE BRIEFLY 3 KEY TECHNOLOGY TRENDS INFLUENCING THE RETAIL SECTOR TODAY
1. Artificial Intelligence in the Retail Industry

In nearly every one of the previous trends that have been discussed so far, artificial
intelligence has played a role in some fashion. Modern AR is powered by AI scene
analysis. However, AI can serve much more benefit in the retail industry than this. AI
can be used in inventory management and other kinds of analysis on consumer
behavior.

2. Voice Commerce

As artificial intelligence improves in 2022, so does natural language processing (NLP). Smart

assistants like Google Assistant, Alexa, Siri, and Bixby are becoming more and more advanced
in their voice recognition and responsiveness. Their ability to serve customers in the retail
industry has improved tremendously. There is a great deal of nuance to be explored with the
process of ordering products from home with your voice with or without a screen to aid you
visually.

3.A-commerce technology

Automated commerce (aka “a-commerce”) is essentially the process of automating the purchasing
journey. A-commerce can come in many forms, including:

-Automatic purchases
-Marketing automation
-Process automation

Why do you want to pursue management education?

In today’s scenario basically every field of work requires some or the other
expert managerial skills to cope up with the changing business environment.
This is the foremost reason I want to pursue management education and that
too from a prestige insititution like Welingkar bhang bhosda which would
provide me with variety of exposure plus insdutrial exposure which will
definitely lead to increase in confidence and interpersonal skills. Also an MBA
qualification will help me decide my field of interest in the corporate world in
these 2 years.