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INTRODUCTION

 As demand for the quantity and quality of edible

oil increases, more and more businessmen are
interested in setting up small, medium and
large-sized oil factories. In fact, most oil
refineries have to face deficiencies such as
shabby equipment, poor technology processes, low
quality of refinery oil. However, the investment
of advanced factory building is huge.
 Several processes can be used to make edible oil.
GOYUM provides complete solution for Batch
Continuous type Edible Oil Refinery Plant,
capacity to design, build and supply Plants from
5 tonne to 500 tonnes per day.

 Cooking oil is plant, animal, or synthetic liquid fat used in frying, baking, and other types of
cooking. It is also used in food preparation and flavoring not involving heat, such as  salad
dressings and bread dips, and may be called edible oil.
 Cooking oil is typically a liquid at room temperature, although some oils that contain
saturated fat, such as coconut oil, palm oil and palm kernel oil are solid.[1]
 There are a wide variety of cooking oils from plant sources such as  olive oil, palm
oil, soybean oil, canola oil (rapeseed oil), corn oil, peanut oil and other vegetable oils, as well
as animal-based oils like butter and lard.
 Oil can be flavored with aromatic foodstuffs such as herbs, chillies or garlic. Cooking spray is
an aerosol of cooking oil.


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Edible Oil Refining Process

 Degumming, Neutralization Water Washing.

 Bleaching
 Winterization / Dewaxing Plant
 Deodorization
 Palm Oil Fractionation Plant
 Hydrogenation Plant
 Oleochemical
 Glycerine

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The Purpose of Crude Oil Refining

 oIl is the necessity for human being living.

Edible oil is one of the main nutrients in food.
Oil is also the main origin material for food
industry and light industry.
 Crude edible oil have many kinds of foreign
matters, like silt residue sand, cake residue
glue-soluble impurities like phospholipid,
protein, oil-soluble impurities like free fatty
acid, pigment, aflatoxin, gossypol ,moisture.
  Due to the above impurities ,the oil is easy to
rancidity, so poor quality and low use value. So,
its necessary to remove off these foreign
matters according to their different properties
and using requirements. So ,thats the purpose of
oil refining.

Sunflower Oil: Sunflower oil is a non-volatile oil extracted from sunflower seeds. Sunflower oil
is extensively used as a frying oil in food and as an emollient in cosmetic applications. Because
of its emollient characteristics, it is extensively used as a cooking oil as well as in cosmetic
compositions. The black seeds, as well as the entire bloom, are used to obtain sunflower seed
oil. The advantages of sunflower oil are numerous. Sunflower oil contains a plethora of health
benefits that aid in the maintenance of a healthy and robust body

Groundnut Oil: Goober, pinder, groundnut, earthnut, and ground pea are all names for
groundnut. Peanut oil is an edible oil that is naturally sweet and flavorful. 

 Rice bran oil: is extracted from the germ and husk of rice kernels, making it one of the most
commonly available and popular foods on the globeRice

Top 10 Edible Oil Companies in India

 Ruchi Soya Industries Ltd. - Advertisement - ...
 Gokul Agro Resources Ltd. ...
 Gujarat Ambuja Exports Ltd. ...
 Gokul Refoils and Solvent Ltd. ...
 Vijay Solvex Ltd. ...
 BCL Industries Ltd. ...
 Agro Tech Foods Ltd.

1,adani wilmar group- FORTUNE

2 Marico industries limited- SAFFOLA

3. Wagga Wagga Pure- Agro Global Resources Ltd

4. Sundrop- Agro Tech Foods Ltd
5. Dhara- Dhara Vegetable OIL AND Foods Company Limited
6. Dalda- Bunge Limited
7. Patanjali-. Patanjali
 8.Healthy & testy oil- Emami
15. Freedom- Gemini Edibles and Fats India Limited

Typrs oj oil:
 Olive Oil.
 Rice Bran Oil.
 Flaxseed Oil.
 Sesame Oil.
 Canola Oil.
 Avocado Oil.
 Peanut Oil.
 https://www.femina.in/food/best-cooking-oils-for-a-healthy-life-194442.html

Vision Statement
 To create a healthy and a prosperous future for the generations to come.
 To share our knowledge with people around the globe, for a better tomorrow.
 To become consumer’s most trusted brand.
Mission
 Deliver satisfaction and quality assurance to our consumers using state of the art technology.
 Offer a work environment that inspires trust and loyalty in people.
 Engage in continuous efforts to explore new horizons in our business.

Segmentation Health conscious adults

All age groups, middle and high income, health conscious
Target Market
people
Positioning For fresh and healthy food
Gemini Cooking Oil Strengths
The strengths of Gemini Cooking Oil looks at the key aspects of its business which
gives it competitive advantage in the market. Some important factors in a brand's
strengths include its financial position, experienced workforce, product uniqueness &
intangible assets like brand value. Below are the Strengths in the SWOT Analysis of
Gemini Cooking Oil :
1. Dominant player of edible oil
2.Uses health platform

Gemini Cooking Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to
increase its position further. Certain weaknesses can be defined as attributes which the company
is lacking or in which the competitors are better. Here are the weaknesses in the Gemini
Cooking Oil SWOT Analysis:
1. Limited market penetration in edible oil market.
2.Rural area
3.Limited market penetration in food processing industry
4.Price of product is slightly high that affect the demand
5.Low advertising and visibility

Gemini Cooking Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A
brand's opportunities can lie in geographic expansion, product improvements, better
communication etc. Following are the opportunities in Gemini Cooking Oil SWOT Analysis:
1.Sharp increases in demand of branded oil
2.High market awareness in metropolitan city of branded oil
3.Health conscious people increasing

Gemini Cooking Oil Threats

The threats for any business can be factors which can negatively impact its business. Some
factors like increased competitor activity, changing government policies, alternate products or
services etc. can be threats. The threats in the SWOT Analysis of Gemini Cooking Oil are as
mentioned:
1.The treats of low price competition
2.A large number of domestic as well as multinational players
3.Highly competitive industry
Gemini Cooking Oil Competitors
There are several brands in the market which are competing for the same set of customers.
Below are the top 5 competitors of Gemini Cooking Oil:
1.Sundrop
2.Dhara
3.Nature Fresh
4.Saffola
5.Sampriti