PHOTOGRAPHY

PRODUCT
- INTERDISCIPLINARY MINOR

SHADAB SAMI
(FACULTY)

KUMARI SHRUTI
BD/20/2751
FD 4
Kumari.shruti@nift.ac.in
 ASSIGNMENT
BRIEF
" PRODUCT PHOTOGRAPHY "

Compilation of product photography of three brands with storyline performed within the
chosen theme under rules of composition and principles of photography-
Exposure triangle i.e., Aperture, Shutter and ISO.

HIGHLIGHTS -

* BRAND PRODUCT SHOOT

* THEME BASED AMBIENCE
* RULES OF COMPOSITION
* STORYLINE BASED
 NIVEA
( BRAND PRODUCT SHOOT )

THEME - OCEAN

STORYLINE - BEAUTY IS THE SIMPLE THINGS.

WORK HARD, LOOK FIT

KEY TAGLINE - IT STARTS WITH YOU.

PRODUCTS - CHAPSTICK
FACEWASH
BODY LOTION
MUSK TALC
DEODORANT

TECHNICAL SPECIFICATIONS INCLUDES -

ISO - 3200
SHUTTER - 1/50
APERTURE - f (5.6)
WHITE BALANCE - FLUORESCENT
SHUTTER EXPLORATION - WATER SPLASH
RULES OF COMPOSITIONS - RULE OF THIRDS, DEPTH OF FIELD
 Smoothness that sticks with you !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - NIVEA - DEPTH OF FIELD
THEME -OCEAN
PRODUCT - CHAPSTICK ISO - 3200
PROPS - SHELLS, STONES SHUTTER - 1/50
FLAURA APERTURE - f (5.6)
SOURCE - ARTIFICIAL LIGHT WB - FLUORESCENT
 The oasis of organic wash !

BRAND PRODUCT SHOOT

BRAND - NIVEA
THEME - OCEAN
PRODUCT - FACE WASH
PROPS - FLORA, SHELLS

RULE - RULE OF THIRDS

ISO - 3200
SHUTTER - 1/50
APERTURE - f (5.6)
WB - FLUORESCENT
 Touch of aquatic milk !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - NIVEA - DEPTH OF FIELD
THEME -OCEAN
PRODUCT - BODY LOTION ISO - 3200
PROPS - SHELLS, STONES SHUTTER - 1/50
FLAURA APERTURE - f (5.6)
SOURCE - ARTIFICIAL LIGHT WB - FLUORESCENT
 Musk of fresh infatuation !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - NIVEA - DEPTH OF FIELD
THEME -OCEAN
PRODUCT - MUSK TALC ISO - 3200
PROPS - SHELLS, STONES SHUTTER - 1/50
FERNS APERTURE - f (5.6)
SOURCE - ARTIFICIAL LIGHT WB - FLUORESCENT
 Smell with the power of pearls !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - NIVEA - DEPTH OF FIELD
THEME -OCEAN
PRODUCT - DEODRANT ISO - 800/1000
PROPS - REFLECTING BASE SHUTTER - 1/320
WATER APERTURE - f(6-8)
SOURCE - ARTIFICIAL LIGHT WB - INCANDESCENT
 LAKME
( BRAND PRODUCT SHOOT )

THEME - MINIMALISM

STORYLINE - AN ABSOLUTE TOUCH TO MINIMALIST LIFESTYLE.

LAKME REINVENT!

KEY TAGLINE - SIMPLE BUT SIGNIFICANT.

PRODUCTS - PRIMER
FOUNDATION
CC CREAM
COMPACT
EYE LINER

TECHNICAL SPECIFICATIONS INCLUDES -

ISO - 50
SHUTTER - 1/100
APERTURE - f (4)
WHITE BALANCE - FLUORESCENT
RULES OF COMPOSITIONS - RULE OF THIRDS, RULE OF ODDS
 Base to a significant glow !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - LAKME - RULE OF ODDS
THEME - MINIMALISM
PRODUCT - GEL PRIMER ISO - 50
PROPS - COSMETICS SHUTTER - 1/100
SOURCE - ARTIFICIAL LIGHT APERTURE - f (4)
WB - FLUORESCENT
 Escape to an
even skin layer !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - LAKME - RULE OF ODDS
THEME - MINIMALISM
PRODUCT - FOUNDATION ISO - 50
PROPS - COSMETICS SHUTTER - 1/100
SOURCE - ARTIFICIAL LIGHT APERTURE - f (4)
WB - FLUORESCENT
 Your daily care to
complexion !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - LAKME - RULE OF ODDS
THEME - MINIMALISM
PRODUCT - CC CREAM ISO - 50
PROPS - COSMETICS SHUTTER - 1/100
SOURCE - ARTIFICIAL LIGHT APERTURE - f (4)
WB - FLUORESCENT
 Subtle dry touch to shine !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - LAKME - RULE OF ODDS
THEME - MINIMALISM
PRODUCT - COMPACT POWDER ISO - 50
PROPS - COSMETICS SHUTTER - 1/100
SOURCE - ARTIFICIAL LIGHT APERTURE - f (4)
WB - FLUORESCENT
 Add wings to your vision !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - LAKME - RULE OF ODDS
THEME - MINIMALISM
PRODUCT - EYE LINER ISO - 50
PROPS - COSMETICS SHUTTER - 1/100
SOURCE - ARTIFICIAL LIGHT APERTURE - f (4)
WB - FLUORESCENT
 BIOTIQUE
( BRAND PRODUCT SHOOT )

THEME - FLORA (NATURE)

STORYLINE - IN THE LAP OF NATURE.

ECHOING THE SAGES OF AYURVEDA.

KEY TAGLINE - EVERY PLANT IS AN ELIXIR.

PRODUCTS - BODY WASH

SUNSCREEN
SERUM
FACE PACK
EYE GEL

TECHNICAL SPECIFICATIONS INCLUDES -

ISO - 1600
SHUTTER - 1/32
APERTURE - f (8)
WHITE BALANCE - FLUORESCENT
RULES OF COMPOSITIONS - RULE OF THIRDS, RULE OF L
 Green wash to purifying skin !

RULE - BREAKING RULE

BRAND PRODUCT SHOOT
OF THIRDS
- RULE OF L SHAPE
BRAND - BIOTIQUE
THEME - FLORA
ISO - 1600
PRODUCT - BODY WASH
SHUTTER - 1/32
PROPS - LEAVES, FLOWERS
APERTURE - f (8)
SOURCE - ARTIFICIAL LIGHT
WB - FLUORESCENT
 Your eco-shield from sun !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - BIOTIQUE - RULE OF L SHAPE
THEME - FLORA
PRODUCT - SUNSCREEN ISO - 1600
PROPS - LEAVES, FLOWERS SHUTTER - 1/32
SOURCE - ARTIFICIAL LIGHT APERTURE - f (8)
WB - FLUORESCENT
 Your liquid
sage nourishment !

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - BIOTIQUE - RULE OF L SHAPE
THEME - FLORA
PRODUCT - HAIR SERUM ISO - 1600
PROPS - LEAVES, FLOWERS SHUTTER - 1/32
SOURCE - ARTIFICIAL LIGHT APERTURE - f (8)
WB - FLUORESCENT
BRAND PRODUCT SHOOT RULE - BREAKING RULE
OF THIRDS
BRAND - BIOTIQUE - RULE OF L SHAPE
THEME - FLORA
PRODUCT - EYE GEL ISO - 1600
PROPS - LEAVES, FERNS SHUTTER - 1/32
FLOWERS APERTURE - f (8)
SOURCE - ARTIFICIAL LIGHT WB - FLUORESCENT

Earthy touch to your roots !

 Freshness to sore eyes!

BRAND PRODUCT SHOOT RULE - BREAKING RULE

OF THIRDS
BRAND - BIOTIQUE - RULE OF L SHAPE
THEME - FLORA
PRODUCT - EYE GEL ISO - 1600
PROPS - LEAVES, FLOWERS SHUTTER - 1/32
SOURCE - ARTIFICIAL LIGHT APERTURE - f (8)
WB - FLUORESCENT
THANK YOU!
- KUMARI SHRUTI