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How To Choose The Right Logo Color?

 July 26, 2022  Mukul Shokeen  1 Comment

Table of Contents
1. My Favorite Ways Is To Get A Mood Board
2. Sharp And Elegant
3. Keep An Eye On Your Competitors
4. Extreme Emotions
5. Colour Psychology
6. Is Colors Are Important?
7. Quick Maths
8. Value Of Black And White
9. Coca-Cola
10. Vectornator

Choose best logo color for your

brand
Which is the best colour for your brand? More importantly, how do you choose which
colour you should have in your brand? Even bigger question. How do you work out
secondary and tertiary and other colours that you need for an effective brand identity
and logo? In this blog I’m going to show you exactly how you can come up with the
right colour for your brand and some interesting facts that you need to know that you
probably don’t know already.

The first step in creating a good brand colour is selecting the primary colour. This is
also known as a dominant colour or the main brand colour. For me, it’s this orange.
Online woocommerce seo experts chose this because it speaks to our creativity and
also a sort of youthful nature of our company. Now, there are many ways that you
come up with a primary or dominant colour.

My Favorite Ways Is To Get A

Mood Board
But one of my favorite ways is to get a mood board and the mood board will have
products, have competitors and it’ll have a vibe of a mood, and within that mood you’ll
find loads of colours inside of there that you could take inspiration from. For instance,
if Apple would put a mood board together. Obviously, they’ll be diverse.

Sharp And Elegant

The main mood will be sharp and elegant which is the black colour that they use. If you
take HelloFresh and see what they would put in a mood board or see what products
they sell, see what they do. They’re gonna go for green as their dominant colour. These
things aren’t by accident. These are intentional choices that are made by designers and
companies to determine what the colour will be. The second way is to look at the
competition.

Keep An Eye On Your Competitors

You can see what your competitors are doing, or what the brand’s competitors are
doing. And maybe, refine it. Or choose a opposite colour to stand for something
different. By standing for something different it may be a bit complicated at first to
explain, but I’ll try it right now. There is psychology in colour. It’s called colour
psychology.
Different colours have different meanings for the brands that you see. For instance,
Coca-Cola. They’ve got a very pungent Red. Not pungent. I can’t say pungent. It’s not a
smell, is it? They’ve got a very bright red, and that red has been a standard of Coca-
Cola ever since its inception. And in colour psychology red stands for passion,
excitement and anger.

Extreme Emotions
You’ve got lots of extreme emotions within that colour. If you look at Apple and they
choose a black colour. Black in its colour psychology needs to be techy, well-respected
grounded, sophisticated, powerful, edgy. HelloFresh, green. It evokes nature, organic,
prosperity, and growth. If you look at Barclays Bank, they’ve got light blue.

You got an innocent feeling but also trustworthy and openness and do you know why
they chose that colour? Because they want you to trust them. They are bank, which is
strange. They want to feel open to you. So the colour choices that have been put in
there are directly linked to psychology. So for your company, if you’re branding for a
client or yourself.

Colour Psychology
Let’s do a little experiment. What if we were to change the colours of these brands?
These famous brands I have talked about and see what they feel like. If I was to change
HelloFresh to purple, then It’s going to be slightly strange. It seems more like a royal
brand. That looks a bit weird. Not very good. Let’s change Apple from black to pink.

Obviously, this isn’t a huge one or a huge difference, because Apple does change their
colours from time to time with their products. But it doesn’t really make sense. It
doesn’t have that sophisticated look that it used to have. Let’s change the coke logo to
a grey. Boring. It looks neutral. It doesn’t look passionate anymore. It’s lost its edge.

Is Colors Are Important?

Colour has a lot to do with your psychology and the way that you present a brand and
the colours is really important. Next is the secondary colour. When we have a primary
colour. It could be a bit daunting to work out what the secondary colour could be. I
mean, a lot of people would just pick one colour and that’s it.

Well, here’s one really easy way to come up with a complimentary colour on the fly
without having to do any work aside from a little bit of math. Double click on the
colour. And if it’s got a Hue value of over 180. You can tell cause it says over 180 on the
H, then minus it by 180. If it’s already below 180, add 180 to that number and what
you’ll see is a complementary colour straightaway.

Quick Maths
That gives you the opposite end of the colour wheel, which is the complementary
colour and it’s super simple to do. You still need to play with the tone and the
brightness and saturation slightly. But the Hue will be bang on where it needs to be to
be a complementary colour. So the next thing you need to do once you have a
complementary colour is make sure the contrast is correct. Too many times you see
designs that you can’t actually read any information from.

Graphic design is all about reading information and been able to take it in easily. What
we need to do is check the contrast. That is the brightness value and the easily
readable value between certain aspects within the design. There’s a few ways of doing
this. Number one. What you can do is take both of the colour combinations and turn it
Greyscale.

Value Of Black And White

What this will do is it will give you a black and white value to how contrasting it is. If the
colour is less contrasting, you won’t see much of a difference in both of the primary
and the secondary colours. If it is well contrasted. Then you can see that there is a
darker version and a lighter version of the gray, which shows good contrast. The
second way is to go to a colour contrast checker website.

Where you can add the values by HEX code into the website and it will determine for
you whether the contrast works. It is super important to have good contrast between
the colours. Not just for your eyesight and your benefit, but for those who need
accessible benefit, so for accessibility. Those who have colour blindness need to be
able to read the same information as you do.

Also Read: Top 6 Best SEO Tools That Every Marketer Needs

Checking these colours on the website is a easy way of determining whether your
colour is generally gonna work or not. Now, step 3. We’re going to be looking at neutral
colours. So, any brand that you see, they all have a neutral colour as their main copy
colour. That means it’s the one that’s most functional. It’s one that you read all the
information from.

Coca-Cola
 Interestingly enough most companies use white or black as they a neutral colour,
because it’s not meant to stand out hugely. It’s meant to be a functional aspect. It’s
meant to allow you to read what they’re saying rather than to get the brand across.
You could call this a tertiary colour scheme, but I generally stick towards a neutral side,
because you’re not really going to be adding crazy colours in there. I mean, you can
always add them in.

If depending on your business, you can break the rules. But generally speaking we’re
going to be adding colours are easy to read. So blacks, whites, dark blues, and not
accented colours. Colour isn’t as subjective as you may think. There are rules, but
again rules are made to be broken. So, what I’m telling you all these associations with
colours and how to use them, where to get them from. These rules can most definitely
be broken. Don’t get me wrong.

Vectornator
The app that you’re seeing on the screen, showing you all these colors and the logo
designs being changed is called Vectornator. It’s a free app on the iPhone, iPad and
Mac. And it’s a free fully fledged design app. I got plenty of blogs on my channel
showing Vectornator and what it can do. And you can do everything that I’ve said in
this blog inside of Vectornator. From designing logos all the way to designing fonts,
vectorising hand lettering, doing illustrations. It’s all inside of Vectornator for
completely free. So if you want to check it out, click the link down below. It will take
you to the free download. You will not be disappointed. That’s how you come up with a
colour combination for your logo and brand identity. It can kind of seem a bit daunting
at first, but as you can tell there are so many tools online and things that you can learn
about colours to get the best out of it. You can see that our brand colour is behind me.

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