MANUEL S.

ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED

Quezon, Philippines

BUSINESS PLAN

(Name of the business) SERVICES

23 De Ramos Street, Poblacion Candelaria, Quezon

Owned by:

(BUSINESS OWNERS)
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

INTRODUCTION

Filipinos are truely fond of different gatherings. Utmost preparation is done, in order to

experience a certain occasion at its fullest. With this, (Name of the business) Services are ready

to provide their passion in offering catering services geared with quality equipments resources

and work force that make the event your hosting more special.

Description of the Business

(Name of the business) Catering Services a small business that are starting in the business

industry. They are catering a small stalls that have event and small birthday parties. Even they

are starting in business world, they making sure that the quality of their services will hit the

standards of their clients.

Location of the Business

The (Name of the business) is located at 23 De Ramos Street, Poblacion Candelaria, Quezon. It

is in the center of the Municipality of Candelaria, Quezon. It is convenient to the client to go

there because they can easily get the transportation. Most of the people know this place in

Candelaria.

Funding Requirements and Sources of Fund

The necessities of this business are the things involved in a catering. Utensils, chairs, tables, etc.

Also, the budget for the product of this business. The source of funds is from all the people

involved in running this business and also from the profit received. The method used is sharing

method. All personnel is involve.

The estimated budget for the following necessities comprises of 30,000 pesos divided into 5

which is 7,000 pesos for 10 tables, 7,000 pesos for 40 chairs, 5,000 pesos for the utensils, 5,000

pesos for the products, and 6,000 pesos is for the other expenses with a total of 30,000 pesos.

Each personel composing of 20 person will contribute 1,500 pesos to attain the target budget.
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

EXECUTIVE SUMMARY

Vision

“(Name of the business) Services moves happenings with happiness throught full blast service.”

Mission

To give and to serve different Filipino delicacies that may satisfy the taste of all costumers.

Through hard work and determination, our team will truely and definitely provide the food and

service that our costumers will need. They will do their best to make the assign venue beautiful

and majestic as you wish.

Business Goals and Objectives

Long-Term

To give excellent service to our value clients and exceed their expectation in our services.

Short-Term

To become the number one catering services in our town and to expand our branches throughout

the nation.

Business Model

(Name of the business) CATERING BUSINESS MODEL

Partners Key Activities Value Proposition Customer Customers

 distributor  marketing and  Technological Relationship Consumer

sales innovation  Family  Family

 consumer  Service innovation  Online

education discussion

Key Resources Channels

 Product  social media

 Partner  partner

 network event
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Business Product and Position

(Name of the business) Services will position itself as an innovative, high-quality caterer. It

keeps and recognize the unique, high-quality service offer. (Name of the business) Services will

leverage their competitive edge:

(Name of the business) Services competitive edge is based in their customer attention and

inventive approach to cuisine. (Name of the business) customer attention differentiates them in

the world of catering which is dominated by several that have plenty of demand. The

consequence of having a lot of demand is a decreased pressure to accommodate customers.

When you have a lot of customers, you have to modify your business plans less to deal with

them. (Name of the business) Services is approaching the market as if there was significant

competition between the different service providers. By making customer satisfaction a priority,

over time, local customers will come to appreciate the attention that their needs are given and

form a long-lasting relationship with Sirius Catering.

Wealth Improvement Approach

You can maintain the competitive advantage by improving your personality like being always

unique so that there's more ideas than anyone. By building the business in crowded places there

are more opportunities and possibilities to have many customers. By the help of the

advertisements you can improve the market share that can help your business well known or

popular. By being resourceful, for example instead of hiring a dish washer you must be more

resourceful by placing a plastic in paper plates.

Parties Supporting the Business

 The Consumers- The raise of consumer awareness in modern competitive catering

markets presents that the discontented customers are likely to express the discontentment

through word of mouth. Consumers would directly or indirectly express when the quality

of the service process does not conform to the expectation. Service recovery therefore
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

cannot be avoided and neglected in catering industry, and it relates to the service

performance and the customer retention. It was found in the past research that, when

there was a service failure, the perceived justice of customers towards the service

recovery policies of an enterprise could enhance the customer satisfaction and promote

the reliability towards the catering enterprise so that they would be willing to retain the

transactional relationship.

 The Creditors- A creditor is an entity (person or institution) that extends credit by giving

another entity permission to borrow money intended to be repaid in the future. A business

who provides supplies or services to a company or an individual and does not demand

payment immediately is also considered a creditor, based on the fact that the client owes

the business money for services already rendered.

 The Suppliers- A supplier relationship is one in which a reseller buys from a supplier for

the purpose of reselling and making a profit. Distributors typically buy from

manufacturers, which represent their suppliers. Retailers may buy from manufacturers but

traditionally buy from distributors or vendors. Suppliers may ship products to distribution

centers maintained by the buyer, or they may ship product directly to retail stores for

immediate resale.

 The Employees and Staff- One of the most important factors in employee performance is

to achieve goals. Successful employees meet deadlines, make sales and build the brand

via positive customer interactions. When employees do not perform effectively,

consumers feel that the company is apathetic to their needs and will seek help elsewhere.

Employees who perform effectively get things done properly the first time. Imagine if the

person who created customer reports was always late in completing them. The client

services department would always be waiting, looking unprofessional, and perhaps

incompetent.
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

ENVIRONMENTAL ANALYSIS

Trend in Industry

Catering services business is a worthwhile choice with massive potential of growth. World has

changed, now there are lot of changes have taken place in all the industries when compared to

past. Even people nowadays are celebrating every event in their life in a grand way. This leads to

rise in the catering industry which continues to grow in both size and profits. The catering is big

business which is to provide serve food and drinks to an event. Other responsibilities include

venue decorations, ushering the guests and much more. It also involved with restaurant industry.

Another name of catering Industry is food service industry.

As far as recent trends of catering industry are concerned, it has attained great position among

top industries with an ever-growing demand of various services offered by it. Let us see some

latest trends running in this growing industry:

Ground-breaking menus: With the immense demand of this industry, caterers are coming up with

the fresh and new menu ideas to grab the attention of their customers. People also are tired of

eating the same thing again and again in any events. Caterers understand this problem and trying

to create menus in a something unique way.

 Play with colors: Caterers are coming with imaginative ways of incorporating colors into

the meals. They are presenting the food items in events in a very colorful way by

garnishing with edible flowers, fruits and vegetables etc. It is the popular ways of

accomplishing this trend.

 Go Green: Today, the whole catering industry are going green by using the fresh and

local ingredients and organic products in their cooking. The easiest ways make your

event successful is to work with caterers to select seasonal ingredients.

 Healthy food matters: Fat ingredients are the thing of past, but now the trend has changed

where new focus is on the healthy small plates.

 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Customer Analysis

 Market Segmentation

Special Occasion Real meal

Market Segment for Catering Services

Income Nice and Easy

 Demand Analysis

The (Name of the business) Services is an interesting one. There are several caters that

offer services that are quite like each other in terms of price and menu options. For

whatever reasons, there has been little demand by consumers to get caters to innovate

their menu. This is not too saying that consumers would not welcome new menu items, it

is just that people have incorrectly assumed that (Name of the business) Services meals

must be boring. It will occupy a niche in the (Name of the business) Services that offers

new, creative menu items, broadening people's conception of different kinds of food.

Competitor Analysis

 Supply Analysis

Strengths:

More income for the business owner/s

Food and catering services are in-demand(depending on the location of the

business
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Humble attitude of the crew and the management

Food taste suits the people

Special treatment for those loyal customers

Affordable prices (for catering service: may depend on the agreement of the client

and the manager)

Weakness:

Lack of experience of the newly hired crew

Too many competitors around the area

Trust of the customer(since the business is just starting up)

Market Forecast

 Demand Supply Forecast

In the past few years little by little we are not noticing that our population is starting to

get bigger and bigger. Together with that, the needs and wants of people are become

more eminent. Some of us think and want to live easily so that the growing of some

business-like fast foods and catering services are become noisy. If we were look forward,

we can say that this kind of business is become more powerful because this is trend, and

the want of many people. In order to cope to the demand of people also we need to

upgrade or become more creative from our supply. So that our catering service is very

advance unlike to the other, we use technology for easy communication we care of our

customer because this is the right, we want is hustle free and make them feel so good to

our service.
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Market Share

CAPITAL: 10, 000 php

MEMBERS SHARES PERCENTAGE PROFIT

Member #1 500php 5% 25php

Member #2 500php 5% 25php

Member #3 500php 5% 25php

Member #4 500php 5% 25php

Member #5 500php 5% 25php

Member #7 500php 5% 25php

Member #8 500php 5% 25php

Member #9 500php 5% 25php

Member #10 500php 5% 25php

Member #11 500php 5% 25php

Member #12 500php 5% 25php

Member #13 500php 5% 25php

Member #14 500php 5% 25php

Member #15 500php 5% 25php

Member #16 500php 5% 25php

Member #17 500php 5% 25php

Member #18 500php 5% 25php

Member #19 500php 5% 25php

Member #20 500php 5% 25php

ESTIMATED TOTAL PROFIT: 15, 000php

 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Market Position

(Name of the business) Services is ready in providing quality but not too expensive services to

special occasions celebrated by the people of Candelaria.

Market Strategy

(Name of the business) Services will make use of several strategies to let people be aware of the

catering services it can offer. First, as we are already in the Information Age, utilization of the

Internet by creating pages in various social media sites could be an effective, low-cost, and easy

way of promoting (Name of the business) Catering Services to bigger number of prospective

clients. Next, establishing strong connection with other business establishments that offer

product/services that might be an urgent demand of our customer like musical band, videoke

machine, photographer, magicians, etc. could be considered as an edge over other companies

offering catering services that customers might want to consider. Last, securing an office in

Poblacion, Candelaria should be set so that clients can visit it to know more about the different

catering packages that (Name of the business) Services offers. Along these strategies, SWOT

analysis will also be included.

Strength: (Name of the business) Services will also be providing catering services to

microbusinesses aside from those regular occasions like birthdays and other parties. The

company is equipped with employees that can maximize the use of social media

platforms to market Sirius Catering Services.

Weakness: Celebrations are held during days that are special. The company is aware that

there might be days where no event will be occurring. Offering catering services would

require big working force.

Opportunity: Since social media marketing strategy is not expected to just reach

prospective clients from Candelaria, this would mean that there could be possibility

wherein (Name of the business) Services may hand its service to other adjacent towns.
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Threats: Exposing the packages that (Name of the business) Services offer through social

media might be exploited by the company's competitors by copying the packages or

offering perceivably better deals to the company's prospective clients.

Business Description

Catering services are in demand nowadays, so we choose it to be our business. (Name of the

business) Catering Services is a start-up catering business. This business will offer you a good

service that will surely catch your interest. This business is one click away to an elegant,

nutritious and memorable Catering service. Our packages our wide array of menu that will be in

sync with the event. Also, we can always fit into your budget. In addition to our catering

services, we can also assist you in customizing your events such as parties like birthdays.

Product Description

Our service has package deals. We have 2 available packages. The package 1 is worth ₱ 1500

and is good for 30 persons. It includes the themed stage designs, tables, utensils and serves only

the best quality of foods. On the other hand, the package 2 is worth ₱3000 and is good for 60

persons. It was more expensive and much elegant than the first package, but it was worth it.

Equipment/Material Needed

Starting a catering business would require having every single equipment that will be needed

especially table, chair, fork and spoon, fabric, and the person who have a passion to design. In a

catering business through preparation, and a strong sense of creativity are keys to success. As

caterers, not only is it (Name of the business) CATERING SERVISES duty to cook what is

requested from the menu. the company will be needing a lot of different supplies and pieces of

equipment to tie in the whole service other than pots and pans.

Size of the Business

This business is a small size. Everyone wants their small business to be successful, with multiple

locations, lots of employees and loads of revenue, but you must learn to walk before you can run.
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA INCORPORATED
Quezon, Philippines

Don't take on too many expenses at the beginning, especially if your income might take a while

to catch up to your ambitions. By starting small, we ensure that you can survive the inevitable

hiccups associated with running a small business.

Personal Requirement

The employees of Sirius Catering Services needs to provide the following:

 2x2 picture with white background

 Biodata

 Resume

 Barangay Clearance and Police Clearance

 Philippine Statistic Authority (PSO)

It is for the management and clients to make sure that they are a good employees with decent

personalities.