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  • De Thi Marketing Quoc Te (TA) - CLC - HK2 - 2022

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    Nguyễn Hồng Ngọc
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    This document provides instructions for a group assignment for an international marketing class. Students will be divided into groups of 3-5 to develop a marketing plan for entering a new foreign country. Each group must select a country and write a report following an outlined structure that includes an executive summary, company profile, country analysis, entry strategy, target market, objectives, and recommendations. The report is due by September 4th and must be submitted via Microsoft Teams.

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    De Thi Marketing Quoc Te (TA) _CLC_HK2_2022

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    This document provides instructions for a group assignment for an international marketing class. Students will be divided into groups of 3-5 to develop a marketing plan for entering a new foreign country. Each group must select a country and write a report following an outlined structure that includes an executive summary, company profile, country analysis, entry strategy, target market, objectives, and recommendations. The report is due by September 4th and must be submitted via Microsoft Teams.

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    14 views1 page

    De Thi Marketing Quoc Te (TA) - CLC - HK2 - 2022

    Uploaded by

    Nguyễn Hồng Ngọc
    This document provides instructions for a group assignment for an international marketing class. Students will be divided into groups of 3-5 to develop a marketing plan for entering a new foreign country. Each group must select a country and write a report following an outlined structure that includes an executive summary, company profile, country analysis, entry strategy, target market, objectives, and recommendations. The report is due by September 4th and must be submitted via Microsoft Teams.

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    TRƯỜNG ĐẠI HỌC TÀI CHÍNH – MARKETING

    KHOA: MARKETING
    ĐỀ THI KẾT THÚC HỌC PHẦN
    MÃ ĐỀ/ĐỀ SỐ
    Môn thi: Marketing Quốc Tế (TA)

    Lớp học phần: Các lớp Chương trình Chất lượng cao

    Thời gian: 2 tuần (từ 22/8 – 04/09/2022)

    Được sử dụng tài liệu

    ĐỀ TIỂU LUẬN NHÓM


    International Marketing Plan Project
    A group of students (3-5 students) represents the international research and market implementation
    group of a multinational corporation that is deciding to enter one different country. Student
    responsibilities, as a group, are to first select one foreign country to enter. Second, each group develops
    a written international marketing plan discussing the entry into the market selected. Assignment must
    be substantially your own work.
    Marketing plan outline
    The end paper should be in English and include the following topics.
    I. Title Page
    Group members should be on this page.
    II. Executive Summary
    III. Company’s mission statement and a short profile of the company.
    IV. Table of Contents
    V. Country selected
    a. Brief discussion of country’s relevant historical developments
    b. The National Business Environment
    c. Market and Size Potential
    d. Competitive Environment
    VI. Entry Mode Selection
    VII. Target Market
    VIII. Any critical external environment issues not covered in the country selection discussion
    IX. Marketing Objectives
    X. Marketing Strategies to Reach Marketing Objectives
    a. Product strategies
    b. Pricing strategies
    c. Promotion strategies
    d. Distribution strategies
    XI. Final Recommendations, Evaluation, Measurement and Control
    List of References
    Appendix: Include the Financial papers and Expense Budget
    Appendix: Member’s group work assessment
    Online report submission due date: Sept 04, 2022 (11.59 PM)
    via MS. TEAMS @ FINAL EXAM ASSIGNEMENT (Report submission: .doc file & .pdf
    file)

    DUYỆT KHOA/BỘ MÔN GIẢNG VIÊN RA ĐỀ

    Dư Thị Chung Ngô Minh Trang

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