POP %POP CAT SALES% CAT SALCDI CDI (in %) BRAND SAL% BRAND SBDI

Market A 3000 10 110000 11 1.1 110 36000 7.2 0.72

Market B 6000 20 187000 19 0.935 94 140000 28 1.4
Market C 11000 37 300000 30 0.818182 82 150000 30 0.818182
Market D 1000 3 25000 3 0.75 75 9000 1.8 0.54
Market E 9000 30 378000 38 1.26 126 165000 33 1.1
30000 100 1000000 100 1 100 500000 100 1
BDI (in %)
72
140
82
54
110
100