“What do you imagine when you think of a "global company"?

Nathaly Siguenza
Ecotec University
THE GLOBAL BUSINESS NEXT DOOR

Table of Contents

“What do you imagine when you think of a "global company"?...........................1

The Writing Process..................................................................................................2
Pre-Writing.............................................................................................................2
Brainstorming.....................................................................................................2
Final Submission....................................................................................................5
References.................................................................................................................7
THE GLOBAL BUSINESS NEXT DOOR

The Writing Process

Pre-Writing
Brainstorming

Outline

Doubt that
there is an
international
opportunity
available

Why so many
companies
hesitate to
leap across
the border
Uncertainty Fear that
about how to conducting
reach the international
customer in business is
foreign markets inherently risky

Doubt that there is an Uncertainty about how Fear that conducting

international
opportunity available
The International Trade
Administration reports
that more than 70% of
the world's purchasing
power is now located
outside of the United
States along with 95%
of the world's
to reach the customer
in foreign markets
A smuggling and rule-
breaking app that will
keep you out of trouble
and is available to your
business for the low
cost of absolutely free.
international business is
inherently risky
Numerous studies have
shown that it's actually
far riskier to remain
confined to the
domestic market is to
engage in international
growth opportunities
THE GLOBAL BUSINESS NEXT DOOR

Attention Grabber: “What do you imagine when you think of a "global

company"?
Thesis Statement: Most companies stop at international borders, even though
they are quite permeable. The borders they find difficult to cross are the ones
they set themselves, doubt, uncertainty, and fear.
Body Paragraph 1
 Topic Sentence: First of all, doubt that there is an international opportunity
available.
Supporting Details
 The International Trade Administration reports that more than 70% of the
world's purchasing power is now outside the United States, along with 95%
of the world's population.
 That means the opportunity is practically knocking at your door.
Body Paragraph 2
 Topic Sentence: Second, uncertainty about how to reach the customer in
foreign markets.
Supporting Details
 This is what causes most companies to limit themselves to domestic sales.
 Entering a new market requires information and preparation. It is
important to know the procedures, authorizations, or licenses needed to
operate in the country you wish to enter in order to avoid problems, scams,
or smuggling.
Body Paragraph 3
 Topic Sentence: Finally, fear that conducting international business is
inherently risky.
Supporting Details
THE GLOBAL BUSINESS NEXT DOOR

 Many companies believe that engaging in international growth

opportunities is a high risk, as they think there may be loss, damage, theft,
delay, diversion, or regulatory sanctions.
 Numerous studies have shown that it is actually much riskier to remain
confined to the domestic market than to participate in international growth
opportunities.
Conclusion
In conclusion, companies that export have exponentially more growth
opportunities available to them than those that do not, and are 8% less likely to
go out of business than those that are confined to the domestic market. That is
why it is important for companies to cross borders so that they can take
advantage of the benefits that globalization brings to their company.
THE GLOBAL BUSINESS NEXT DOOR

Final Submission

What do you imagine when you think of a "global company"?

A massive conglomerate? A far-reaching technology corporation? Scott Szwast
reveals that our image of global business is wrong, as 98% of U.S. exporters are
companies with fewer than 50 employees. From gaining global market share to
increasing sales and profits, the overseas expansion offers companies significant
rewards. The digital economy and modern transportation links have made it
easier and cheaper for companies to go global, so why are some companies
hesitant to cross the border? Why should they? Advances in technology allow
companies to expand across borders more easily, but understanding and
overcoming the psychological barriers to overseas expansion is crucial to giving
your global growth plans an edge. Most companies stop at international borders,
even though they are quite permeable. The borders they struggle to cross are the
ones they themselves set up - doubt, uncertainty, and fear.

First of all, doubt that there is an international opportunity available. The

International Trade Administration reports that more than 70% of the world's
purchasing power is now outside the United States, along with 95% of the world's
population. That means the opportunity is practically knocking at your door. Case
in point: A pair of sisters wanted to start a jewelry buying company specifically for
anime fans to take advantage of selling at conventions. They tried looking for
suppliers in various countries to import from and couldn't find them, so they
started making the jewelry themselves. They then posted the jewelry so they
could sell it and received messages from several countries wanting to buy it. The
opportunity came to their door, but they turned it down because they refused to
sell to those in other countries due to a lack of knowledge.

Second, uncertainty about how to reach the customer in foreign markets. This
is why most companies limit themselves to domestic sales. Entering a new market
requires information and preparation. It is important to know the procedures,
authorizations, or licenses required to operate in the country you want to reach in
THE GLOBAL BUSINESS NEXT DOOR

order to avoid problems, scams, or smuggling. For example, the sisters had a very
persistent customer with whom they had to find out all the processes they had to
follow to export the product. As a result, they now sell to several countries.

Finally, fear that conducting international business is inherently risky. Many

companies believe that participating in international growth opportunities
involves high risk because they think there may be loss, damage, theft, delay,
diversion, or regulatory penalties. Several studies have shown that it is actually
much riskier to remain confined to the domestic market than to participate in
international growth opportunities. For example, the girls thought it was too risky
to export their products and also lacked knowledge of how to do so. As soon as
they decided to expand, their sales grew to almost 2,000 international sales.
To sum up, most companies stop at international borders because of the
boundaries they themselves set, which are doubt, uncertainty, and fear. However,
companies that export have exponentially more opportunities for growth than
those that do not, and are 8% less likely to go bankrupt than those that limit
themselves to the domestic market. That is why it is important for companies to
cross borders so that they can take advantage of the benefits of globalization.
THE GLOBAL BUSINESS NEXT DOOR

References

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relationships. . Retrieved from https://www.health.harvard.edu/staying-
healthy/the-health-benefits-of-strong-relationships
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Factors for Mortality: A Meta-Analytic Review. Retrieved from Perspect
Psychol Science: https://doi.org/10.1177%2F1745691614568352
Robert Provine. (s.f.). Positive attitude... and I refer to the evidence! Retrieved
from https://books.google.es/books?
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