Artea

Name – Anamika Gupta

PGP ID – PGP37399

Regression Output :-
Regression Statistics
Multiple R
R Square
0.423154032
0.179059334
12
Adjusted R Square 0.17635258
Standard Error 0.380613234
Observations 5000 10
ANOVA

Regression
df
16
SS MS
157.5136261 9.844602
F Significance F
77.66445944 1.8806E-226 8
Residual 4985 722.1591739 0.144866
Total 5001 879.6728
6
Coefficients Standard Error t Stat P-value Lower 95% Upper 95%Lower 95.0%
Upper 95.0%
Intercept -0.08673992 0.024659427 -3.51752 0.00043949 -0.135083248 -0.0384 -1.82781 1.654327
test_coupon -0.01119955 0.016883031 -0.66336 0.507129992 -0.044297716 0.021899 -1.20322 1.180819
test_fb 0.052052838 0.028879983 1.802385 0.071545292 -0.004564636 0.10867 -1.987 2.091111 4
test_inst 0.072563226 0.025659899 2.827884 0.004704367 0.022258534 0.122868 -1.73914 1.884268
test_ref 0.072367193 0.052213751 1.38598 0.165815127 -0.029994731 0.174729 -3.61416 3.758895
test_others
channel_acq
-0.00758689
0.040669952
0.072684475
0.012844861
-0.10438
3.166243
0.916871036
0.001553527
-0.150080443 0.134907 -5.13944 5.124266
0.015488373 0.065852 -0.86624 0.947575
2
num_past_purch 0.057060969 0.002318323 24.61304 2.4334E-126 0.052516036 0.061606 -0.10662 0.220745
spent_last_purchase -0.00036739 0.000106994 -3.43373 0.000600182 -0.000577141 -0.00016 -0.00792 0.007187
weeks_since_visit -0.02034249 0.002385587 -8.52725 1.96288E-17 -0.02501929 -0.01567 -0.18878 0.148091 0
browsing_minutes 0.003046899 0.00078957 3.858934 0.000115322 0.001498994 0.004595 -0.0527 0.058794
shopping_cart 0.172327763 0.011988874 14.37397 6.17852E-46 0.148824294 0.195831 -0.67414 1.018797
Channel_FB
Channel_inst
0.046337436
-0.00889502
0.022740222
0.029080215
2.037686
-0.30588
0.041634021
0.759709827
0.001756596 0.090918 -1.55923
-0.065905033 0.048115 -2.06209
1.6519
2.0443
Series1 Series2
Channel_ref -0.02941437 0.051957397 -0.56612 0.571334485 -0.131273725 0.072445 -3.69784 3.639013

Inference: -

1. At 10% level of significance the above factors are significant. We have taken 10% level of
significance as the data is sparse.

Coupon Acquisition Channel

2. The above data represents that the customer is more likely to complete the transaction if
he/she has got the coupon from Instagram v/s FB. Basis coefficient of Test FB v/s Test
Instagram

Other Factors impacting Final Transaction

3. The channel of acquisition impacts the overall transaction final decision

4. The last purchase spent has negative relation with the transaction final decision. The
customer who has purchase for high amount earlier is less likely to purchase for a big
amount again.
5. The more browsing minutes one spent the more the person is likely to make the transaction

Channel of Acquisition

6. If the customer has been acquired from FB. He/She is more likely to make the final
transaction as compared to other Channels

Inference on Coupons :-

The coupon does not have significant effect on revenues as it increases the transaction likelihood by
0.0266 PP