De La Salle University - Manila

Ramon V. del Rosario College of Business

Department of Decision Sciences and Innovation

COURSE CODE: DSILYTC (Introduction to Analytics)

Instructor: ________________________________ Contact Details: ___________________________

Consultation hours: ________________________ Class schedule: ___________________________
Term, AY: Term 2, AY 2021-2022
Room/ Recurring Zoom link: ___________________________________________________________

TYPE OF COURSE

___ Service learning ___ Hybrid ✓ ly online ___ In-person

GENERAL COURSE DESCRIPTION

This is an introductory course in data analytics designed to provide RVR-COB students with the
basic concepts of data analysis for business and research. The main objective is to provide students
with pragmatic tools for assessing statistical claims in research and business applications. The
concepts learned in this class should help learners identify opportunities in which business analytics
can be used to improve performance and support important decisions within an organization.
SPECIFIC COURSE DESCRIPTION
This course introduces the use of m a t h e m a t i c a l a n d statistical tools and methods in
decision–making for business and research.

COURSE LEARNING OUTCOMES (CLO)

On completion of the course, the student is expected to be able to do the following:

ELGA1 Critical and PLO1 Assess business
creative environment and industry
thinker structure using different
theoretical or conceptual
framework
PLO2 Formulate and execute
strategic direction and
action plan by analyzing,
recommending, and
justifying courses of action
of possible solution to an
existing challenge or issue.
ELGA2 Effective PLO2 Formulate and execute
communicator strategic direction and
CLO1 Extract data from primary
and secondary sources and
convert them into
processed information
useful for decision-making
CLO2 Determine appropriate
statistical test to be used
based on the data
collected.
CLO3 Identify the appropriate
statistical techniques for
quantitative problems
CLO4 Apply statistical analysis
to the problems found in
managing a business.
CLO5 Construct and present
information using data-

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 action plan by analyzing,
recommending, and
justifying courses of action
of possible solution to an
existing challenge or issue.
PLO4 Identify and develop new
ideas, processes, and
systems by keeping abreast
with economic trends, new
technologies, and issues.
ELGA3 Service- PLO3 Demonstrate managerial
Driven and leadership skills by
Citizen being able to work
effectively and
independently in multi-
disciplinary and multi-
cultural teams.
appropriate visualization
tools and techniques.
CLO6 Report statistical results
following the APA format.
CLO7 Identify research problems
Of significance
aimed at finding solutions
to address societal
problems or at generating
sustainable value for
business and society at
large.
CLO8 Recommends a research-
based and statistically
sound course of action for
an issue with social or
business relevance.
CLO9
Practice professional values and
business ethics in all aspects of
doing the research

FINAL COURSE OUTPUT

As evidence of attaining the above learning outcomes, the student is required to do and submit the
following during the indicated dates of the term.
Learning Outcome Required Output Due Date
CLO1: Homework Week 7
CLO2: Problem Set Weeks 5 and 8
CLO3: Quizzes Week 4
CLO4: Quizzes Week 7 and 11
CLO5: Problem Set Week 9
CLO6: Research Paper Week 6
CLO7: Research Paper Week 13
CLO8: Paper Presentation Week 13
CLO9: Attendance in webinars Depending on schedule
announced by The Libraries
during the first three weeks of
the term.

RUBRICS FOR ASSESSMENT

For Final Paper:

CRITERIA EXEMPLARY SATISFACTORY DEVELOPING BEGINNING RATING
Business The submitted The submitted The submitted The
Relevance and work manifests work manifests work partially submitted
Importance of qualities which the required manifests the work does not
Research Topic go beyond the qualities. required qualities. manifest any
requirements. Certain aspects are of the
either incomplete requirements.
or incorrect.
Methodological The submitted The submitted The submitted The

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Rigor and work manifests work manifests work partially submitted
Accuracy qualities which the required manifests the work does not
go beyond the qualities. required qualities. manifest any
requirements. Certain aspects are of the
either incomplete requirements.
or incorrect.
Appropriate The submitted The submitted The submitted The
Use of work manifests work manifests work partially submitted
Statistics / qualities which the required manifests the work does not
Treatment of go beyond the qualities. required qualities. manifest any
Data requirements. Certain aspects are of the
either incomplete requirements.
or incorrect.
Academic tone The submitted The submitted The submitted The
and persuasion work manifests work manifests work partially submitted
in discussing qualities which the required manifests the work does not
results and go beyond the qualities. required qualities. manifest any
concluding requirements. Certain aspects are of the
either incomplete requirements.
or incorrect.
Completeness The submitted The submitted The submitted The
of paper and work manifests work manifests work partially submitted
proper format qualities which the required manifests the work does not
(APA citation go beyond the qualities. required qualities. manifest any
& referencing) requirements. Certain aspects are of the
either incomplete requirements.
or incorrect.

For Paper Presentation:

CRITERIA EXEMPLARY SATISFACTORY DEVELOPING BEGINNING RATING
Confidence The submitted The submitted The submitted work The
and academic work work manifests partially manifests submitted
tone manifests the required the required qualities. work does not
qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

Event- The submitted The submitted The submitted work The

appropriate work work manifests partially manifests submitted
visual aids manifests the required the required qualities. work does not
qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

Completeness The submitted The submitted The submitted work The

of content work work manifests partially manifests submitted
manifests the required the required qualities. work does not
qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

Accuracy of The submitted The submitted The submitted work The

answers to work work manifests partially manifests submitted
questions from manifests the required the required qualities. work does not
panel qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

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Audience and The submitted The submitted The submitted work The
Overall impact work work manifests partially manifests submitted
manifests the required the required qualities. work does not
qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

For Problem Sets:

CRITERIA EXEMPLARY SATISFACTORY DEVELOPING BEGINNING RATING
Accuracy of The submitted The submitted The submitted work The
Answers work work manifests partially manifests submitted
manifests the required the required qualities. work does not
qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

Completeness The submitted The submitted The submitted work The

of submission work work manifests partially manifests submitted
manifests the required the required qualities. work does not
qualities that qualities. Certain aspects are manifest any
go beyond the either incomplete or of the
requirements. incorrect. requirements.

Logical The submitted The submitted The submitted work The

Organization work work manifests partially manifests submitted
and proper manifests the required the required qualities. work does not
formatting qualities that qualities. Certain aspects are manifest any
(APA) go beyond the either incomplete or of the
requirements. incorrect. requirements.

OTHER REQUIREMENTS AND ASSESSMENTS

Aside from the final output, the student will be assessed at other times during the term by the
following:
 Draft Submissions
 Group Presentations
 Self-Tests

GRADING SYSTEM
The student will be graded according to the following:
 Asynchronous Activities 30%
(Seatwork, Homework, Case Analysis, Lab Exercises)
 Quizzes 30%
 Final Exam 20%
 Final Paper 20%
TOTAL 100%
Attendance in research-oriented webinars and trainings of DLSU’s The Libraries will be incentivized.
Grades will be recorded in Canvas using percentage scores and translated to the final grade using the
conversion below:
 97.00 – 100 4.0
 93.00 – 96.99 3.5
 89.00 – 92.99 3.0
 85.00 – 88.99 2.5
 80.00 – 84.99 2.0

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  75.00- 79.99 1.5
 70.00 -74.99 1.0
 < 70 0.0

LEARNING PLAN
This course is three units, which translates into, at least, 105 hours of workload for the entire term. This
means that you are expected to spend roughly 7.5 hours, on average, per week on this course. This
includes 1.5 to three hours of lectures or seminars per week and 4.5 to six hours of “out of class”
(asynchronous) time spent on preparatory readings, studying time for exams as well as time spent on
preparing your assignments.
LEARNING
OUTCOME
TOPIC WEEK REQUIRED LEARNING ACTIVITIES
NO.
READINGS AND/OR
READING
MATERIALS
CLO4 Orientation
Synchronous (3 hours)
Introduction to Course Syllabus
Business Analytics 1 Orientation to the course
(Important Terms) Discussion and Demonstration
Three Categories of
Business Analytics
Homework
Business Analytics in
Practice

CLO1
CLO5 Data Wrangling 2 Websites and videos to Synchronous (1.5 hours)
be viewed: Discussion and Demonstration
Types of Data and https://edu.gcfglobal.org/en/ex
Level of cel2016/sorting-data/1/ Asynchronous (1.5 hours)
Measurements
https://edu.gcfglobal.org/en/ex Laboratory Exercises
cel2016/filtering-data/1/
Techniques in https://edu.gcfglobal.org/en/ex
preparing data for cel2016/conditionalformatting
analysis : /1/
Sorting, Filtering,
Conditional
Formatting, Pivot
Tables
CLO1 Synchronous (1.5 hours)
CLO5 Websites and videos to
3 be viewed: Discussion and Demonstration
Data Visualization
and Presentation Asynchronous (1.5 hours)
using a spreadsheet
and statistical Laboratory Exercises
software
https://www.youtube.co
m/watch?app=desktop&v
Summarizing Data =9IIgH0hNtgk
using Graphs and
Charts using https://www.youtube.co
Various Software m/watch?app=desktop&v
=7R2ebocENms
Frequency
Distribution using
Countif Function https://edu.gcfglobal.org/
and Pivot Table en/excel2016/charts/1/

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9

CLO1 Descriptive Analytics 4

CLO3 Anderson, D. R., Synchronous (1.5 hours)
CLO4 Case Analysis : Sweeney, D. J.,  Discussion and
CLO5 Demonstration
Applications of
Numerical Measures Williams, T. A., Camm,  Quiz 1
J. D., & Cochran, J. J.
(2018). Modern Business Asynchronous (1.5 hours)
Statistics with Microsoft
office Excel (6th ed.).

CLO4 Sampling Methods Anderson, D. R.,

5 Sweeney, D. J., Synchronous (3 hours)
Probability and Williams, T. A., Camm,  Discussion and
Non-Probability J. D., & Cochran, J. J. Demonstration
Sampling
(2018). Modern Business
Statistics with Microsoft
Slovin’s Formula office Excel (6th ed.).  Problem Set
6
CLO3, Asynchronous (1.5 hours)
CLO4, Resources Online:
CLO6, Preparation of Writing an Article Synchronous (1.5 hours)
CLO9 Statistical Topic  Writing a Scientific
Research Proposal Research Article

CLO1,
CLO2 , Supplementary Video: Synchronous
CLO3, Procedures in
CLO4 Hypothesis Testing
using the p-value
approach
7-9

Quiz # 2
Statistical Tests for
Business Research
using Excel and
Jamovi

CLO2 Anderson, D. R., Asynchronous (3 hours)

CLO4 10 Sweeney, D. J.,
9

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4

Statistical Tests for

Business Research
Applications
Analysis of Variance
Testing for Equality of
K Populations
Williams, T. A., Camm, Independent
J. D., & Cochran, J. J. Learning Session
(2018). Modern Business
Statistics with Microsoft
office Excel (6th ed.).

CLO1 11-12 Synchronous (4.5 hours)

CLO2 Supplementary Videos:  Discussion and
CLO4 Techniques and tools Demonstration
for Predictive https://www.youtube.co
Analytics Asynchronous (1.5 hours)
m/watch?v=ZkjP5RJLQ
F4  Problem Set
 Data Collection
Predictive Analytics
https://www.youtube.co
and Modeling for Quiz # 3
m/watch?v=dQNpSabq4
Business and Research
Using Regression
M&t=40s
Analysis
Camm, J., Cochran, J.,
Fry, M., Ohlmann, J.,
Anderson, D., Sweeney,
D. and Williams T.
(2015). Essential of
Business Analytics 2nd
edition

CLO1, Revising and

CLO2, Presentation of Editing a
CLO8, Synchronous (3 hours)
Final Paper Research Paper
CLO9 13 Presentation of Group
Final Papers

14
Final Examination

Online Resources:
Guide to presenting a
research paper
Tips on doing a paper
presentation
Finalizing the research article
Submitting the final paper
Final Examination Synchronous (2 hours)

Webinars /
4th hour Activities Videos/Seminars

TEACHING STRATEGIES
The teaching of the course shall be anchored on active learning with the following techniques
employed:
 Socratic discussion
 Think-pair-share
 Working in groups

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  Flipped classroom

REFERENCES

Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. D., & Cochran, J. J. (2018). Modern
Business Statistics with Microsoft office Excel (6th ed.). Cincinnati, OH: South-Western/Thomson
Learning.

Camm, J., Cochran, J., Fry, M., Ohlmann, J., Anderson, D., Sweeney, D. and Williams T. (2015).
Essential of Business Analytics 2nd edition. Cengage Learning

Bowerman, B. L., & O’Connell, R. T. (2007). Business Statistics in Practice (4th ed.). Boston, MA:
McGraw-Hill/Irwin

Aczel, A. D., & Sounderpandian, J. (2002). Complete Business Statistics (5th ed.). Boston, MA:
McGrawHill/Irwin.

Berenson, M. L., Levine, D. M., Krehbiel, T. C. (2006). Basic Business Statistics: Concepts and
Applications (10th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Mann, P. S. (2007).

Introductory Statistics (6th ed.). Hoboken, NJ: Wiley. Taylor, S. (2007). Business Statistics for Non-
mathematicians (2nd ed.). Basingstoke: Palgrave Macmillan

CLASS POLICIES
COURSE SPECIFIC POLICIES:
 The specific statistical software/s will be chosen based on productivity and availability as deemed
by the professor of the course.
 The homework, problem sets and quizzes will be weighted based on the total number of points,
not equally.
 It is the responsibility of the student to be mindful of his/her absences/tardiness and performance
in an online discussions including collaboration with other students within the course.
 Specific class policies on attendance, make-up quizzes, academic honesty, grading system, dress
code, classroom management, netiquettes and others not mentioned above, are to be discussed by
the faculty member on the first day of classes.
 The faculty will communicate and respond to students within 24 hours from the receipt of the
inquiries.
 Properly observe the online learning decorum from the AnimoSpace Manual which can be found
in your AnimoSpace account, including the netiquettes reiterated below.
DEPARTMENT POLICIES:
 If there are conflicts in the final examination schedule, follow the University policies on order of
priority.
 Please observe the virtual consultation hours/schedule of the faculty member.
NETIQUETTE
When posting on the discussion boards and chat rooms, it is important to understand how to interact
with one another online through netiquette. Your AnimoSpace Manual enumerates the netiquettes
below:
 Treating other users with respect. Remember that you are talking with human beings behind the
screen.
 Always using your professors’ proper title. Unless specifically invited, do not refer to them by first
name.
 Reading all messages in a discussion thread before replying so as not to repeat someone else’s post

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 without adding something of your own to it
 Using clear and concise language with correct spelling and grammar
 Keeping discussion posts brief but thorough, on topic and within the scope of the course material
 Reviewing your posts before sending to ensure you are avoiding slang terms, texting abbreviations
and caps lock
 Being open minded of other’s opinions even when they differ from your own
 Muting your microphone in a conference if it is not your time to talk in order to minimize
background sound
 Sending private messages to individuals instead of flooding the public chat

RVRCOB CODE OF ETHICS

As a business leader I recognize my role in society.
 My purpose is to lead people and manage resources to promote human development and the
common good and to create value that no single individual can create alone.
 My decisions affect the well-being of individuals inside and outside my enterprise, today and
tomorrow.
Therefore, I promise that:
 I will manage with loyalty and care, and will not advance my personal interests at the expense of
my enterprise or society.
 I will promote socially useful products and services which serve human development, keeping in
mind reasonable access for the poor and underprivileged.
 I will understand and uphold, in letter and spirit, the laws and contracts governing my conduct and
that of my enterprise.
 I will refrain from corruption, unfair competition, or business practices harmful to society.
 I will respect the human rights and dignity of all people affected by my enterprise, and I will
oppose discrimination and exploitation.
 I will promote a humane and enabling work community within my organization.
 I will promote the just allocation of resources for all stakeholders of the company.
 I will respect the right of future generations to advance their standard of living and enjoy a healthy
planet.
 I will report the performance and risks of my enterprise accurately and honestly.
 I will invest in developing myself and others, helping the management profession continue to
advance and create sustainable and inclusive prosperity.
 In exercising my professional duties according to these principles, I recognize that my behavior
must set an example of integrity, eliciting trust and esteem from those I serve. I will remain
accountable to my peers and to society for my actions and for upholding these standards.
Adapted from:
The Global Business Oath (http://theoathproject.org/?page_id=47 )
Vocation of the Business Leader (http://www.stthomas.edu/cathstudies/cst/VocationBusinessLead/)

COVENANT FOR SHARED PROSPERITY

We therefore pledge and commit to:
 Recruit, train and develop our employees and managers to be the best that they can be irrespective
of gender, alma mater, age, ethnicity and religion; provide just compensation and benefits;
promote meritocracy and encourage work-life harmony;
 Provide only quality products and services that are of continuing value to our customers;
 Treat our goods, service and funds providers fairly, ethically and with respect as we expect them
to treat their own workers in their supply chain the same way;
 Be actively involved in the communities where we operate in with particular attention to the needs
of the disadvantaged in those communities;
 Protect and preserve the environment for the benefit of current and future generations by
employing environment friendly technologies in all aspects of business operations; and
 Deliver reasonable and just returns to and fair treatment of our controlling and non-controlling
shareholders.
*Adapted from: Philippine Business Group's Covenant of Shared Prosperity (November 5, 2020)

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Prepared by:

_________________________ _________________________
Ma. Theresa Concepcion Gerial Dr. Wilson Cordova, LPT

Noted by:

_____________________
Patrick Hariramani
Vice Chair, Department of Decision Sciences and Innovation

Approved:

_____________________ __________________________
Dr. Manuel R. Tanpoco Dr. Emilina R. Sarreal
Chair, Department of Decision Sciences and Innovation Dean, RVR-College of Business

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