RE-ENGINEERING MARKETING PERFORMANCE

DEBJEET ROY CHOWDHURY

Social Media Marketer, PR & Influencer Marketing Advisor

CONTACT PERSONAL INFORMATIONS

roychowdhury.debjit3@outlook.com
+91-7045000639
ABOUT ME
Experienced Marketing Strategist and Digital Marketing Spe-
cialist. Having 6 years 8 months+ Experience of working with
World’s Second Largest Fitness Media & Entertainment
Company BodyPower India Pvt Ltd as the Marketing

Development Manager and also operating freelance client’s

Mumbai, Maharashtra
across the Globe.
A Marketing Gimmick, Firm Believer Of Psychological Marketing.

in https://bit.ly/2C2BMCs I’ve worked with World’s Second Largest Fitness Media and
Exhibition Company “BodyPower India Pvt Ltd” headquartered in
Birmingham, UK. I am also a PR and Business Advisor to TOP
Fitness Athlete's from the Global Fitness Industry regards to their
SKILLS Portfolio Building, PR, Brand Endorsement's, Event Appearances,
Social Media Management, Content Planning, Audience
Social Media Engagement, Social Profile Analytics.
Marketing
Assisting and Advising Brand's across India, UK, UAE,
Content Writing
Australia and US in field of Branding & Marketing, Affiliate
Marketing, Collaborations, Influencer Marketing.
Strategic Marketing
Campaigns

Influencer
Marketing
EDUCATION
Google Analytics

Google Ads
Campaign 2012 CENTRAL MODELSCHOOL, BARACKPORE,
WEST BENGAL
YouTube In-Stream
& Discovery Ad
Percentage Achieved – 66.66%
Management
2014 LOURDES JUNIOR COLLEGE
Content
Conceptualization Stream – Commerce
Percentage Achieved – 54.56%
Social Media
Management &
Monitoring 2018 UNIVERSITY OF MUMBAI
College - K.M Agrawal College
HOBBIES B.A.F – Bachelor in Accounting and Finance
Conducting Webinars, Attending Business Percentage Achieved – 54%
Summits, Business Networking,
Writing Articles
 WORK EXPERIENCE

1st March 2016 BODYPOWER INDIA PVT. LTD.

- 3rd January, 2018 Brand Representative
- Field Promotions
- Networking with Brands, Health Clubs, Sports Athlete's, Celebrity Fitness Coaches
- Visitors Ticket Sales Management - Mumbai
- Regional Ambassador Recruitment

1st March, 2018 BODYPOWER INDIA PVT. LTD.

- 1st April, 2019
Marketing Development Manager

Had been recruited into the team as the Sales & Marketing Executive for man-
aging into like Brand Marketing, Social Media Marketing, PR Communications,
Athlete and Celebrity Management.
- Social Media Content Planning
- Social Media Management & Marketing Planning
- Brand Positioning Strategy Planning
- Trade Marketing through various Marketing Collaterals
- Media Management for Electronic Media, Digital Media & Print Media
- Athlete & Celebrity Tie-Ups through strategic relationship built ups
- Social Influencer's Collaboration
- Market Analysis, Research & Development Integration

15th April, 2019 FITZOH

- 10th April, 2020 Digital Marketing Specialist
- Commercial Deal Negotiations with CAT-A, CAT-B, CAT-C & Nano Influencers
- Digital Marketing End-To-End Planning
- Strategic Marketing Strategies
- Mega & Micro Influencers Tie-ups
- Created Strategic Branding Awareness & Integration Planning
- Brand Positioning via thorough Market Research & Analysis
- Continuous Innovation
- Brand Growth Strategy
- Enabled Budget Friendly Advertisement & Promotion Model
(Since 23rd April, WOLF PACK SPORTS & ENTERTAINMENT
2020) onwards Influencer Marketing Manager
- Engagement Analysis Of Influencer's Social Media Platforms
- Curating Influencers as per Brand Requirements
- Maintaining Strong Negotiation Standards
- Designing & Structuring Various Campaign Strategic Deal Closures
- Influencer Acquisition & Relationship Management
- Google & Social Media Ad Planning for various Campaign Activities
- Content Conceptualizing & Creation
- Campaign Designing & Execution

- Post Campaign Influencer Performance Report Analysis

- Building network & relationships with various marketing & Influencer agencies across India

- Working on Tools like Slack, Hootsuite, Social Blaze, Google Analytics, Performance Tag, Google Ad
Manager, Lead square Lead Management Software.

- Commercial Negotiations with strategic KPIs and KRAs

- Worked remotely with 2000+ Macro, Micro & Nano Influencers from Finance, Stock Market,
Cryptocurrency, Business & Entrepreneur Coach, Wellness, Sports, Fitness, Nutrition, Lifestyle,
Glamour, Ed-Tech Industries, Psychology & Mind Training Industries.
- Have handled Influencer Marketing Campaigns for brands like My Protein, Big Muscles
Nutrition, One Plus, Redmi, NIVEA Men, Beardo, The Man Company, WOW Science,
German Based Nutrition brand NaturalTein, Glanbia Performances etc.

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