Plan for Dec'22

Leads Discovery Search Facebook Brand Search Organic Referral

Bengaluru 600 2,000 2,200 800 2,500 1,800
Delhi - NCR 400 2,200 2,200 400 1,100 500
Hyderabad 450 1,300 2,000 400 1,000 900
Total 1450 5500 6400 1600 4600 3200

Plan Conversions Discovery Search Facebook Brand Search Organic Referral

Bengaluru 126 900 396 496 1375 1476
Delhi - NCR 116 506 242 176 374 260
Hyderabad 95 390 360 236 440 675
Total 337 1796 998 908 2189 2411

Plan Conversions % Discovery Search Facebook Brand Search Organic Referral

Bengaluru 21.0% 45.0% 18.0% 62.0% 55.0% 82.0%
Delhi - NCR 29.0% 23.0% 11.0% 44.0% 34.0% 52.0%
Hyderabad 21.0% 30.0% 18.0% 59.0% 44.0% 75.0%
Total 23.2% 32.7% 15.6% 56.8% 47.6% 75.3%

Plan Installs Discovery Search Facebook Brand Search Organic Referral

Bengaluru 115 819 360 451 1,251 1,343
Delhi - NCR 93 405 194 141 299 208
Hyderabad 80 332 306 201 374 574
Total 288 1,555 860 793 1,924 2,125

CPL Matrix Discovery Search Facebook Brand Search Organic Referral

Bengaluru 420 520 235 98 0 700
Delhi - NCR 500 480 175 120 0 700
Hyderabad 420 480 335 102 0 700

Plan Spend Discovery Search Facebook Brand Search Organic Referral

Bengaluru 252,000 1,040,000 517,000 78,400 0 940,212
Delhi - NCR 200,000 1,056,000 385,000 48,000 0 145,600
Hyderabad 189,000 624,000 670,000 40,800 0 401,625
Total 641,000 2,720,000 1,572,000 167,200 1,487,437

Plan CAC Discovery Search Facebook Brand Search Organic Referral

Bengaluru 2,198 1,270 1,435 174 0
Delhi - NCR 2,155 2,609 1,989 341 0
Hyderabad 2,353 1,882 2,190 203 0
Total 2,227 1,749 1,828 211
 Plan CPC Discovery Search Facebook Brand Search
Bengaluru 2,000 1,156 1,306 158
Delhi - NCR 1,724 2,087 1,591 273
Hyderabad 2,000 1,600 1,861 173
Total 1,905 1,514 1,575 184
c'22
Shopping Affiliates Youtube Perfromance Max Total Partnership
70 300 200 200 10670 Cold Retargeting
40 300 200 200 7540 Experiments
50 300 200 200 6800
160 900 600 600 25010

Shopping Affiliates Youtube Perfromance Max Total

22 165 20 4 4791
2 105 20 4 1676
20 120 20 4 2215
44 390 60 12 8683

Shopping Affiliates Youtube Perfromance Max Total

32.0% 55.0% 10.0% 2.0% 44.9%
6.0% 35.0% 10.0% 2.0% 22.2%
39.0% 40.0% 10.0% 2.0% 32.6%
27.7% 43.3% 10.0% 2.0% 34.7%

Shopping Affiliates Youtube Perfromance Max Total

20 150 18 4 4,532
2 84 16 3 1,444
17 102 17 3 2,005
39 336 51 10 7,982

Shopping Affiliates Youtube Perfromance Max O2I Ratio

320 240 200 40 91%
360 240 200 40 80%
320 240 200 40 85%

Shopping Affiliates Youtube Perfromance Max Total

22,400 72,000 40,000 8,000 2,922,012
14,400 72,000 40,000 8,000 1,921,000
16,000 72,000 40,000 8,000 2,013,425
52,800 216,000 120,000 24,000 7,000,437

Shopping Affiliates Youtube Perfromance Max Total

1,099 480 2,198 2,198 645
7,500 857 2,500 2,500 1,330
965 706 2,353 2,353 1,004
1,358 643 2,344 2,344 877
Shopping Affiliates Youtube Perfromance Max Total
1,000 436 2,000 2,000 610
6,000 686 2,000 2,000 1,146
821 600 2,000 2,000 909
1,192 554 2,000 2,000 806
 250
d Retargeting 300
50
 Mar-22
City BS Discovery Facebook Search Organic
BLR 458 502 1819 1099 2014
DEL-NCR 113 1015 2735 1395 1047
Hyderabad 128 833 1998 726 1013
 Apr-22
Referral City BS Discovery Facebook Search
929 BLR 607 300 1502 1264
144 DEL-NCR 197 1101 3514 1923
323 Hyderabad 161 458 1589 790
 May-22
Organic Referral City BS Discovery Facebook
2546 1337 BLR 663 617 1121
1770 259 DEL-NCR 156 695 2690
1036 346 Hyderabad 193 743 1063
May-22 Jun-22
Search Organic Referral City BS Discovery
868 2307 1259 BLR 663 617
1315 721 209 DEL-NCR 156 695
614 762 383 Hyderabad 193 743
 Jun-22
Facebook Search Organic Referral
1121 868 2307 1259
2690 1315 721 209
1063 614 762 383