The Language of leaders

Week 4
 Table of contents
• Group presentation

• Achieving a Positive Ethos through Tone and Style

• Using the Language of Influence

• Writing for Social Media: Additional

Considerations

• Following the Language Rules that

Matter

• Editing and Proofreading Techniques

ACHIEVING A POSITIVE ETHOS THROUGH TONE AND STYLE
Examples of Tone
How Style Can Impact Audiences

Words Sentences Tone & Style

Examples of Tone & Style – In Class discussion

•
Examples of Tone & Style – In Class discussion

•
USING THE
LANGUAGE
OF
INFLUENCE
Communicating Concisely But Not Too Concisely

What does
PLS cm IDK,
L8R.
LYHey, H8 2mean?
& TTYL
FYI, say bt
interview
smth
2 moroimp@9.
came
up.
OMG!Let´s CXL
XO.
2day & meet
I don´t know,
love you,G2G
2mrw? talk
to you later.

OK, I will ask your

sister
 Communicating Concisely But Not Too Concisely

CUT!
CUT!
CUT!

Concrete Active
Subjects Verbs

Source: USC Marshal Business School.- https://www.marshall.usc.edu/sites/default/files/2020-01/Communicating-Clearly-Concisely-Persuasively.pdf

https://www.youtube.com/watch?v=W1_IRU6zx9g
 Communicating Directly and Forcefully
Dalai Lama in his Nobel Peace Prize Acceptance Speech delivered in
Oslo on October 5, 1989:

“We all seek happiness and try to avoid

suffering. We have the same basic human
needs and concerns.”
 Communicating Directly and Forcefully
Dalai Lama in his Nobel Peace Prize Acceptance Speech delivered in
Oslo on October 5, 1989:

“Happiness is sought by all and suffering

desired to be avoided. The same basic human
needs and concerns are possessed by all.”
 Class Exercise

“There was an expectation on the part of the

committee that there would be a cessation of work
activity by everyone.”
 Making Communication Memorable and Persuasive

STORYTELLING

“Storytelling as a communication strategy

influences not only the mind but the
heart as well by engaging emotionally and
personally with the listeners”
 STORYTELLING

Neural Coupling Dopamine

Mirroring Cortex Activity

Source: https://www.insidehr.com.au/how-top-companies-use-storytelling-to-drive-results/#:~:text=Storytelling%20activates%20a%20function%20in,strategy%20more%20personal%20and%20relatable.
 Making Communication Memorable and Persuasive

• Use strategic repetition of key words, phrases or clauses, sentences.

https://www.youtube.com/watch?v=skrdyoabmgA
Source: https://www.insidehr.com.au/how-top-companies-use-storytelling-to-drive-results/#:~:text=Storytelling%20activates%20a%20function%20in,strategy%20more%20personal%20and%20relatable.
 Making Communication Memorable and Persuasive

• Parallel Structure: Easier to read, Efficiency in prose, Balance and

rythm

https://www.youtube.com/watch?v=QXy6M9u41Ec
Source: https://www.insidehr.com.au/how-top-companies-use-storytelling-to-drive-results/#:~:text=Storytelling%20activates%20a%20function%20in,strategy%20more%20personal%20and%20relatable.
Following the Language Rules that Matter
 Editing and Proofreading Techniques

Sentence construction Misuse of pronouns

• Sentence fragments • Disagreement of pronoun and
• Run-on sentences antecedent.
• Faulty parallel structure • Incorrect pronouns, subject in place
• Dangling modifiers of object or object in place of
• Subject/verb agreement . subject.
.
THINGS
TO
LOOK
OUT
FOR

Punctuation Spelling
• Misuse of apostrophes.
• Missing commas or commas
where not needed.
• Overuse or misuse of dashes or
ellipses..
 Editing and
Proofreading
Techniques
Editing and Proofreading Techniques

01 02

Editing Proofreading
• Appropriate tone and voice • No grammatical errors
• No use of inappropriate • No spelling or punctuation
abbreviations errors
• Clear, Concise and Correct
• No diction problems
• Clear
 Conclusions
• Tone and Style allows you to portray a positive ethos

• Use concise, direct and memorable prose to influence others positively.

• Communicate clearly and concisely

• Follow the language rules and always edit and proofread.

 HOMEWORK

Homework Wednesday Saturday

READING ASSINGMENT: Chapter 3 - Barrett, Deborah, 1949-
(2014). Leadership communication (14th ed.).
Due on: Abril 19, 2022 at Due on: April 22, 2022 at
11:59pm 11:59pm

CLASS PROJECT Due on: Abril 19, 2022 at Due on: April 22, 2022 at
1ST DELIVERABLE DUE 11:59pm 11:59pm
 bibliography
• [1] Barrett, Deborah, 1949- (2014). Leadership communication (14th
ed.). New York: McGraw-Hill Education.

• [2] Hackman, Michael Z (2018). Leadership : a communication

perspective / Michael Z. Hackman, Craig E. Johnson (7ma. Edición).
Long Grove, Illinois: Waveland Press, Inc..