CONTENT

CHAPTER 1

1.1INTRODUCTION--------------------------------------------------------------02

CHAPTER 2

2.1 COMPANY PROFILE----------------------------------------------------------03

2.2VISION, MISSION AND LOGO---------------------------------------------04

CHAPTER 3

3.1 ORGANISATIONAL CHART------------------------------------------------06

3.2PRICING STRATEGY---------------------------------------------------------06

CHAPTER 4

4.1VARIOUS DEPARTMENTS--------------------------------------------------08

4.2FUNCTIONS OF DEPARTMENTS------------------------------------------08

CHAPTER 5

5.1 CONCLUSION------------------------------------------------------------------10

5.2 SCOPE----------------------------------------------------------------------------10

5.3 REFERENCE---------------------------------------------------------------------11

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 CHAPTER 1
1. INTRODUCTION
The era of information and communication technology has changed the world with a whisker
and now communication has emerged as the key to trade and development. The rapid
development of information and communication technology has turned the world into a
global village. Moreover globalization and its all pervasive impacts on states and their
economics have made life more competitive, complex and technology driven. Proximity has
turned meaningless as the world is now in the tip of a finger and economy the ultimate focus
of a nation and national life. Inter -state trading dependence, investment potentials and free
flow of information and raw materials have made the world thriving on the edge of
competitiveness. Now ‘staying competitive’ is the key to survival in today’s world of
business where quality rules and standard products and services sneak in shedding physical
boundaries. Now, the recent global recession and its impacts have shown yet another
challenge and the bitter side of the globalization but despite intriguing growth and business
expansion,the company’s aims and objectives remains the same to serve people with
maximum satisfaction and keep on working for the greater welfare of the people and the
country. For this the E-ROYCE is working relentlessly to assist business to thrive in their
respective sectors. I have worked under the sales and management sectors in the
company for 10 days. My internship report is an educational requirement of B COM
Program. I have completed this internship as a practical orientation to the workplace
where he/she can amalgamate the traditional hypothetical knowledge with practical
work experience. The Broad objective is to utilize the experiences gathered during the
internship and to observe the activities of sales and management of this company. The
specific objective is to demonstrate different aspects of the organisation and the
operation, function of this E-ROYCE.

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 CHAPTER 2
2. COMPANY PROFILE

CIN U36999TZ2017PTC029201

Company Name EROYCE MOTORS INDIA PRIVATE LIMITED

Company Status Active

RoC RoC-Coimbatore

Registration Number 29201

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 12 July 2017

Age of Company 5 years, 1 month, 8 days

Activity Manufacturing n.e.t.c.

DIN Director Name Designation Appointment Date

07543806 RAMASAMY RADHAKRISHNAN Director 12 July 2017

07543751 NAGU SUDHAKAR Director 12 July 2017

Contact Details:
Email ID: eroycemotors@gmail.com
Address:No12-B, Naicker Thottam, Madukkarai Road, Near Flyover, SIDCO Post, Coimbatore,
Tamil Nadu: 641021.

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E-Royce is a leading electric vehicles manufactures that specialized in Electric three
wheeler R&D, Production, Sales and Spare parts service. Their products are highly
recommended for their userfriendly nature, long battery backup, advance technology,
less maintenance requirement, long functional life, smooth functioning, elegant look,
perfect design, accurate dimension and many other features. As they have recently
established, so they offer innovative ideas of their professionals through these products
that make them superior to other competitive Vehicles.The company aims at producing
quality products for vast costumers and to expand its branches in other cities. It has a
successful profit and management since it has started its business. It has a steady growth
level and has attained good profit stability within 2 years of starting. The costumers of
this company has increased due to its expansion in its field. They are aggressively
expanding our market reach and are constantly gaining intelligence from the market to
improve our product and service offerings.

2.1 VISION, MISSION AND LOGO:

 Green Mobility
 Customer Delight
 Profitable growth
 Team bonding

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LOGO:

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 CHAPTER 3
3.1 ORGANISATIONAL CHART

3.2 PRICING STRATEGY

Price is the only revenue generating element of the marketing mix. So for any organization
determine the price of the product plays a major role of success. The practice of ‘price
skimming’ involves charging a relatively high price for a short time where a new, innovative,
or much-improved product is launched onto a market. The objective behind choosing
skimming strategy is to “skim” off customers who are willing to pay more to have the
product sooner. On the other hand when a new company comes to a new market they have to
bear a large amount of pioneering cost. That is why in this situation they always try to charge
high price for their product. Also when they are determining the price for their product they
bound to follow the rules of price ceiling that is set by the company.

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PRICE ADJUSTMENT STRATEGIES:

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 CHAPTER 4
4.1 VARIOUS DEPARTMENT

 Production Department
 Stores Department
 Quality Control Department
 Finance Department
 Accounts Department

4.2 FUNCTONS OF DEPARTMENT

PRODUCTION DEPARTMENT:

A production department is a group of functions inside a company that is in charge of producing

items. This can contain just a few specialized functions with all other labour outsourced, or a fully
operating department that processes raw materials, assembles components into finished things. Within
a company, the production department can be the largest organization. Mechanics, machine setup
specialists, maintenance personnel, and machine operators may be employed. The production
department places a high priority on efficiency. To that aim, the facility’s bottleneck operation is
closely monitored and supported in order to maximize throughput (revenue minus variable expenses).
While it is normally profitable to minimize expenditures whenever possible in this area.

STORE DEPARTMENT:

Stores department is important for supply of raw materials for production department as and when
necessary. Storekeeper is in charge store department therefore storekeeper is in-charge of store
department therefore maintained the record of every month consumption therefore investors controls
are important for find how much of a particular commodity are used every month.

QUALITY CONTROL DEPARTMENT:

To survey in the market the organization must give a priority to this quality for any organization this
quality control department take care of the product without deviation from its quality. Quality

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control can be viewed as an inspiration for the product for an effective quality control of the product a

quality control supervision is appointed by the company who is in charge of the whole department.
The quality control supervision must take care of each process of the production. The quality control
supervisor must receive daily report and the investigation from the testing lab which enables him to
make a complete check in quality and appropriate decisions is required if any deviation. Quality
control supervisor must have direct communication with the production department technical experts
in each department.

FINANCE DEPARTMENT:

Finance is important to all organization. Finance department play an active role in every organization.
Finance Department look after the company financial needs. Financial manager is responsible for the
financial department. Financial manager must ensure that finance must be made available at right time
and right place when it is required.The financial manager is responsible to raise the finance for the
company when it is required. Accounts Department: In a multi-year unit organization, an effective
internal comparison performance can be move purposeful only when all the mills maintain accounts
on a uniform basis with this in view. Since the formulation of the corporation many accounting
instructions and circulars have been revised, streamlined and consolidated as comprehensive accounts
manual. The manual details the general outlines of the system of accounts procedures to be followed
and the financial heads accounts.

HR DEPARTMENT:

Human resources (HR) is the division of a business that is charged with finding, screening, recruiting,
and training job applicants. It also administers employee-benefit programs. HR plays a key role in
helping companies deal with a fast-changing business environment and a greater demand for quality
employees in the 21st century. John R. Commons, an American institutional economist, first coined
the term human resource in his book The Distribution of Wealth, published in 1893. However, it was
not until the 20th century that HR departments were formally developed and tasked with addressing
misunderstandings between employees and their employers.

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 CHAPTER 5
5.1 CONCLUSION

Hence , I have successfully studied about sales and management and their importance by
undergoing training at "SRI SAI MOTORS AND SERVICES”. I had a chance to get
practical knowledge of manufacturing company. During the training period, I was able to
gain knowledge about the various operation of the concern.I learnt that Sales management
decides the profitable strategies for making the sales effective in the market because it helps
to target potential buyers, regular customers and market opportunities and also it helps the
marketing and selling plans to convert or transform into profitable actions. Moreover , in
every organisation , the training is the main source for the enhancement of the newbies.

5.2 SCOPE

1. Planning & Forecasting:

Project managers must be able to anticipate and identify future sales opportunities for the
company and carefully plan the specific sales-related activities that will be required well in
advance.

2. Structure Of Sales Team:

The team responsible for a company’s sales is called the ‘sales organization’. It is up to the
sales manager to decide just how this organization of sales personnel is going to look, and
which functions each individual will fulfil.

3. Sales Budgeting:

Once a sales opportunity has been identified, and the plan has started taking shape, a sales
manager should be able to determine an estimated sales budget or the expenses to be incurred
throughout the sales activities.

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4. HR Planning & Hiring:

A sales manager is also responsible for estimating how many salespersons, sales teams, and
sales organizations will be required to achieve the desired outcomes, and is expected to take
on the hiring and firing of sales personnel.

5. Sales Training:

Training and development of sales teams are critical components of a sales manager’s job
description. The better the sales teams perform, the brighter the light that will shine on the
sales manager once targets have been met and surpassed.

6. Deciding On Sales Areas:

Every sales team and salesperson must know exactly where they can and can’t participate in
sales activities, and it is the responsibility of the sales manager to decide on the sales
territories for the sales personnel under their management.

7. Managing Sales Force:

Finally, a sales manager must be able to efficiently manage and motivate the entire sales
force. This includes regular check-ins with team leaders, and constant monitoring of sales
performance throughout sales campaigns.

5.3 REFERENCE:

Email ID: eroycemotors@gmail.com

Address: No12-B, Naicker Thottam, Madukkarai Road, Near Flyover, SIDCO Post,
Coimbatore, Tamil Nadu: 641021.
www.eroyce.in

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