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The Fly Ash Brick Production Technology
The Fly Ash Brick Production Technology
General Requirements :
Visually the bricks shall be sound, compact and uniform in shape. The bricks shall be free
from visible cracks, warpage and organic matter.
The bricks shall be solid and with or without frog 10 to 20 mm deep on one of its
Tolerances :
The size of the fly ash-lime bricks shall be 190 mm x 90 mm x 90 mm. The tolerance on
length shall be +3 mm and that on breadth and height shall be +2 mm.
3.2 Physical Properties:
compressive strength
The compressive strength of fly ash brick is three times greater than the normal clay brick.
The minimum compressive strength of clay brick is 3.5 N/mm².So as the flyash brick has
compressive strength of 10-12 N/mm². Bricks to be used for different works should not have
compressive strength less than as mentioned above. The universal testing machine is used for
testing the compressive strength of bricks.
Water absorption:
The bricks, when tested in accordance with the procedure laid down in IS-3495 (Part-
2):1976, after immersion in cold water for 24 hours, shall have average water absorption not
more than 20 percent
Efflorescence :
The bricks when tested in accordance with the procedure laid down in IS 3495 (Part 3) : 1992
the rating of efflorescence shall not be more than 'moderate' up to class 12.5
4.Raw Material
4.1 Fly Ash :
It the inorganic mineral residue obtained after burning of coal/lignite in the boilers. Fly Ash is
that portion of ash which is collected from the hoppers of ESP’s and pond ash is collected
from the ash ponds. Bottom ash is that portion of ash which can be collected fro the bottom
portion of the boilers. The characteristics of fly ash depend upon the quality of lignite/coal
and the efficiency of boilers. India depends upon primarily on coal for the requirement of
power and her power generation is likely to go up from 60,000MW in the year 2010. While
generation of power from bituminous sources is on increase. The generation of fly ash is also
likely to increase. The fly ash generation in India Thermal Stations is likely to shoot up to
170 million tones in 2010 from the present level of 100 million tones. The disposal of fly ash
in the present method will be a big challenge to environment, especially when the quantum
increases from the present level. The proposed unit will be using both type of fly ash depends
upon the availability
Characteristics of Fly ash
The physical and chemical properties of Fly Ash are tabulated below
It may be seen that lignite fly ash is characterized primarily by the presence of silica,
alumina, calcium etc. Presence of silica in fine form makes it excellent pozzolanic material.
Its abundant availability at practically nil cost gives a very good opportunity for the
construction agencies.
4.2 Gypsum:
Hydrated calcium sulphate are called gypsum. (Caso4 2H2O). Gypsum should have
minimum 35% purity and 5 to 15% may be used.
4.3 Lime :
Quick Lime or hydrated lime or both can be mixed in the composition. Lime should have
minimum 40% Cao content.
4.4 Sand:
River sand should be clean & coarse. About 10 to 20% may used.
5. MANUFACTURING PROCESS:
Fly ash (70%)Lime (10%) Gypsum (5%) and sand(15%) are manually feed into a pan
mixer where water is added to the required proportion for homogeneous mixing. The
proportion of raw material may vary depending upon quality of raw materials. After mixing,
the mixture are allowed to belt conveyor through feed in to automatic brick making machine
were the bricks are pressed automatically. Than the bricks are placed on wooden pallets and
kept as it is for two days there after transported to open area where they are water cured for
10 -15 days. The bricks are sorted and tested before dispatch.
8. MARKETING PLAN
8.1 Market Segmentation and Positioning
Brick is a commodity product purchased by a broad section of consumers. Fly ash bricks will
be of a superior finish and shape, and company will target the upper segment of the market.
These buyers tend to be less price-sensitive and are also likely to be more conscious of
quality.
The company's principal target segments will be:
high value private residences
builders/contractors executing large projects
8.2Marketing Mix
Product Owner will initially produce and sell bricks of one type/quality only. However, the
possibility of introducing brick tiles and hollow bricks will also be looked into in the later
years. The following features of Fly Ash bricks will be instrumental in attracting
customers:
Uniformity in shape and size of the bricks; this will mean that the Fly Ash bricks will
consume less cement
Strength of the bricks will be as per BIS Codes and those specified by construction
agencies
Bricks will be produced in an environmentally friendly facility.
8.3 Pricing strategy
The Fly Ash brick will be of a superior shape, size and finish compared to other products in
the market. Being also CLEAN and GREEN, Fly Ash bricks will enjoy a premium of around
10%. Despite this fact, initially price its product at Rs. 5.00/piece compared to
the prevalent price of Rs. 6/piece. This penetrating pricing strategy will enable Fly Ash to
rapidly acquire market-share and help it gain acceptability in the market.
8.4 Distribution strategy
Logistics and distribution arrangements will play a key role in success. In order to ensure
control over the market and to gauge customer feedback, I will handle the distribution aspect
itself. Owner will be entering into contract with tractor and truck owners into transportation
of finished goods to the customers on priority basis with a guarantee of reduced damage as
possible.
8.5 Promotional strategy
The company will sell its products under its own brand name. The communications and
selling efforts will project 'quality' as the key attribute of the brand. There will be two aspects
to the promotion of Fly Ash bricks produced by company. The planned Sales Office will act
as a point of contact with the market, retail customers will be serviced from this location. A
second element of the promotional strategy will be personal selling to large institutional
buyers. Initially the Owner will mainly handle this task. Later he will also appoint two Sales
Representatives. These sales representatives will mainly focus on retail sales and smaller
projects. The agents will be retained on a commission basis only; the commission rate
initially is planned at 0.20 paisa/piece on the ex-factory price.
expenses
COGS 6,000,000 6,150,000 6,225,000 6,525,000 6,975,000
Expenses
Depreciation 499,730 249,960 208,620 174,257 145,671
FINANCIAL PROJECTION
AnnexAnnex 2
CV of Mr.Kedar Vishal, Proprietor
E-mail: kedarvishal72@gmail.com
Phone: +91-9552226424
Personal Qualities
-Ability to quickly grasp new concepts
-Hard working
-High Stamina
-Effective communication and interpersonal skills
Industrial Training
1.Completed a 6 months industrial training with an Interio division of Godrej and Boyce
Mfg.Co. Ltd, Vikhroli , Mumbai as a Trainee Engineer – (Production)
2.Completed a 6 months industrial training in Siddheshwar Industries Pvt. Ltd. Chakan,
Pune as Graduate Project Trainee Engineer