Metro Business College

200 Arnaiz Avenue

Pasay City

A Strategic plan

In Partial

Fulfillment of the Requirement for the degree of

Bachelor of Science in Office Administration

On the Subject

Strategic Management

Presented to:

Professor: Rebecca T. Sambu

By:

Liezel B. Besuña

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TABLE OF CONTENTS

Executive summary _________________________________________________ page 3

Industrial Analysis _______________________________________________ page 3 to 7

Environmental Analysis of business________________________________ page 7 to 9

Strategic Plan _________________________________________________ page 9

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 I. Executive Summary

Every person needs clean clothes. Not every family can afford a washer and dryer or laundry
soap.  Liezel’s Sabon Factory Outlet and Laundry Shop will, upon commencement of operations,
supply full washing, drying, and optional folding services. We will also provide quality products
to ensure clean washing of clothes as well as household retail products to meet the demand for
easy access for the neighborhood. What will set Liezel’s Sabon Factory Outlet and Laundry Shop
apart from the competition is our commitment to providing professional, friendly, prompt, and,
most importantly, convenient services. It’s been shown that the best method of advertising is
through word-of-mouth. No major newspaper ad campaign is planned. However, we shall run
weekly specials. In addition, we shall have an incentive program for referrals. Those customers
who refer someone else to the store will be rewarded with two free washes, and the referee
will receive an introductory gift of a free wash. In addition, we will ensure a clean environment,
reliable machines, and friendly, prompt services. Liezel’s Sabon Factory Outlet and Laundry
Shop would like to set itself apart from other laundromats that may offer only one or two
services. Although the focus of Liezel’s Sabon Factory Outlet and Laundry Shop is a washing and
drying service, we do wish to offer our clients the convenience of these other services in one
location. Those services include folding and potentially pick-up/delivery service, as well as
online reservation and membership for pick-up and delivery. Most importantly, it’s our
convenience that sets us apart from the competition. Liezel’s Sabon Factory Outlet and Laundry
Shop is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated
to consistently providing high customer satisfaction by rendering reliable machines and
furnishing a clean, enjoyable atmosphere at a competitive price/value relationship. It is very
important to note that the minimum monthly amount of loan payback should decrease as
principal decreases. Furthermore, the profit projected in the table is after all expenses and
monthly loan payback have been subtracted. All net profit will then be paid as an additional
sum to greatly shorten the term of the loan.

Vision

To Provide dry cleaning and laundry services quicker, efficiently and cost effectively to our
clients

Mission

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To improve the lives and bring convenience to our clients we serve. To be the most preferred
Dry cleaning and Laundry outfit through reliability in the work we do.
Goals and purposes
 The location of the project is an important factor to success. It should be situated on
area accessible to the general public, thus, this project will be located on a site within
the commercial area which is on Brgy. Sabang Tabok in the town proper of Lavezares, N.
Samar where it is near to the other businesses and could be easily seen by the people.
 For the products and services to enter the market, promotional activities should be
conducted. Flyers with products and services price list should be distributed within and
outside the town proper.
 Orders received through the dealers and distributors should be filled promptly as well as
the collection of the accounts.
Maintenance of good relationship with customers is important. Their concerns should be
addressed to as soon as possible.

II. Industry analysis

Liezyl’s Sabon Factory Outlet and Laundry Shop shall operate a direct selling business of
laundry, car, home/building and personal care products. Aside from selling to its final customer
it opts to extend credit to those who are willing to serve as sub-dealers for the product listed
below provided they are to fill-out registration form. This will serve as a document binding
him/her as an official dealer of Liezyl Sabon factory outlet. Every dealer of the Liezyl’s Soap
Factory Outlet Division shall have a registration form free of charge that will be used to keep
tract of his/her credit purchases, payment, etc. after issuing him/her unique ID number/Dealer
code.

COMPETITORS ANALYSIS

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 III. Environmental Analysis of Business
SWOT Analysis
The SWOT Analysis sets out the characteristics of the entity which makes up its internal
and external strengths and weaknesses, as well as the probable opportunities and potential
threats to the organization. Taking these into consideration may help the business know the
way to survival and progress from its present standpoint. This is through making use of the
strengths, giving direct attention to weaknesses, taking advantage of the opportunities and
minimizing the existing threats.
Strengths
 Simple organizational structure. With the few employees of the business, organizational
problems can be addressed and resolved immediately.
 Incorporated promotion of products on laundry services. The laundry division attests the
quality and promotes some of the products through its services.
 Market-known product qualities. The fact that products to be sold have the same
quality with those existing in the market will create a continuing patronage of those who
know this.
 Accessibility of supplier. Supplies of product will be taken from a distributor in UEP
Catarman, near enough to cover immediate orders and avoiding transportation
expenses if the products will be taken directly from the supplier.
 Strategic location. The business will be situated within a commercial area in the town
proper of Lavezares, N. Samar, thus, creating accessibility for the target customers.
 Monopolistic character. No existing establishment of the same industry is operating
within the immediate area of proposed location.
Weaknesses
 Unestablished name and goodwill of products and services. The entity cannot use the
name of the products already existing in the market though they have the same quality.
This will create a competition and strive to make the products known to the market. The
laundry shop has no established goodwill since the business is just to commence.
 Inability to accommodate large number of customers. Since the laundry shop will just be
starting, the business will initially operate with a single operating machine which may
not be enough to accommodate too much customers.
Opportunities

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  The business will just be the second factory outlet in Northern Samar of the Grist
Company. The other one is situated in UEP Catarman which is relatively far from
Lavezares and which may give broader market coverage for the products and services.
 The absence of same factory outlets in the second district of the province will create an
opportunity for the business to earn through recruitment.
 Spreading public knowledge about the good qualities of products at lower cost as well
as on its laundry services may lead to business monopolizing the market.
Threats
 The continuing entries of imitated products in the market may lead to the
misconception of the public that the products offered are mere imitations and
ineffective.
 Increasing cost of living and business costs may trigger the laundry shop customers to
resort to cheaper alternatives as household “labanderas.”
Strategies
 Advertisements. Flyers with products and services price list will be distributed
throughout Lavezares, Northern Samar and the neighboring communities for the
awareness of the public on authenticity of products and its less cost.
 Credit system. Establishing a good credit system will create extensive patronage by
those who want to avail of the products but don’t have the immediate means.
 Direct selling. Employing the service of dealers who will undergo direct selling of the
products at an extension of credit line as an incentive will enhance sales.
 Recruitments. Recruiting distributors from the second district of Northern Samar who
will directly buy the products from the business will yield an additional profit and
broaden the market.
 Discounts. Offering discounts for large number of purchases and availments of services.
IV. Strategic Plan
MARKETING ASPECT
The absence of businesses of exactly the same nature Lavesarez, Northern Samar is one
of the opportunities Liezel’s Sabon Factory Outlet and Laundry Shop is expecting to seize. Yes,
there are general merchandise stores existing but none of them offer the products at the form
and price this business offers. It must be emphasized that the products to be sold might be
inferior in packaging compared to the one’s already existing in the market but the quality is
surely not sacrifice. And the necessities of practical living are expected to lead to a choice of

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sacrificing packaging for the same product quality at a lesser price. In addition, the credit
system to be established is expected to be taken advantage by the customers who have the
intention of reselling the products. The business will be situated in a commercial area of
Lavesarez, Northern Samar, exposed enough to create a market for its laundry services. Some
people may perceive seeking of a laundry service as an extravagance but it could be a great
help to individuals and businesses that are busy enough to do this with themselves and to those
who seek a better cleaning process for their clothes. Its presence at the center of the town is
expected to create an extensive demand for both the products and laundry services. Standing
on the main base which is the products and services’ nature itself being a necessity makes its
great opportunity to sell on individual household, and businesses. As the location and size of
the business suggests, Liezel’s Sabon Factory Outlet and Laundry Shop conserve as a wholesaler
to those who want to earn through reselling. You earn from them as they earn with you. This is
an encouragement which will open opportunities for an increasing number of patronizes. Given
the loose competition in the market, necessary nature of the products and encouraging credit
system Liezel’s Sabon Factory Outlet and Laundry Shop is projected to be feasible.

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