Entrepreneurial Management

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[Type Topic here]

Course Project Specifications

For the students to understand and experience the actual steps necessary to conceive a business,
as well as planning, organizing and managing a business, they will create their own business plan,
based on the outline provided below:
Cover Sheet 

Table of Contents 

Executive 1. Your Company 

Summary 2. Market Opportunity
3. Capital Requirements, Breakdown of Uses of Funds, Repayment of Loan or Benefits to Investors.
4. Mission Statement
5. Management
6. Competitors 
7. Your Company's Competitive Advantages
8. Financial Projections 

Part I: The Organizational Plan

Summary 1. Mission 
Description of 2. Business Model
the Business 3. Strategy
4. Strategic Relationships 
5. Swot Analysis

Products or Services

Administrative 1. Intellectual Property

Plan 2. Location
3. Legal Structure
4. Management
5. Personnel
6. Accounting & Legal
7. Accounting System
8. Legal
9. Insurance
10. Security
Part II: The Marketing Plan
1. Market Analysis
2. Marketing Strategy
3. Customer Service
4. Implementation of Marketing Strategy

Part III: Financial Documents

1. Summary of Financial Needs

2. Loan Fund Dispersal Statement 
3. Budget
4. Three-Year Income Projection
5. Break-Even Analysis
6. Balance Sheet
7. Financial Statement Analysis
8. Business Financial History

Part IV: Supporting Documents

Course Project
 1. Personal Resumes
2. Owners' Financial Statements
3. Credit Reports
4. Copies of Leases, Mortgages, Purchase Agreements, Etc.
5. Letters of Reference
6. Contracts
7. Other Legal Documents
8. Miscellaneous Documents

Rubric for Checking

Criteria (%) 4 3 2 1
Part I: The Provision of : Provision of: Provision of any Provision of only
Organizational two (2) categories one (1) category
 Cover Page Summary
Plan  Table of Contents Description; (10%) (5%)
25%  Executive Summary Products or
 Summary Services;
Description Administrative
 Products or Plan
Services (15%)
 Administrative Plan

Part II: The Provision of: Provision of any Provision of any Provision of only
Marketing Plan  Market Analysis three (3) two (2) categories one (1) category
 Marketing Strategy categories
25% (10%) (5%)
 Customer Service (15%)
 Implementation of
Marketing Strategy
Part III: Financial  Provision of: Provision of any Provision of any Provision of only
Documents  Summary of six (6) categories two (4) categories one (1) to two (2)
Financial Needs categories
25% (15%) (10%)
 Loan Fund (5%)
Dispersal
Statement 
 Budget
 Three-Year Income
Projection
 Break-Even
Analysis
 Balance Sheet
 Financial Statement
Analysis
 Business Financial
History

Part IV: Provision of: Provision of any Provision of any Provision of only
Supporting one (1) to two (2)
 Entrepreneurial Management
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[Type Topic here]

Documents six (6) categories two (4) categories categories

 Personal Resumes
25%  Owners' Financial (15%) (10%) (5%)
Statements
 Credit Reports
 Copies of Leases,
Mortgages,
Purchase
Agreements, Etc.
 Letters of
Reference
 Contracts
 Other Legal
Documents
 Miscellaneous
Documents

Course Project