SVKM’s NMIMS ASMSOC – Course Outline

Course Code 742MK0C002

Course Title Retail Management

Course Dr. Anindo Bhattacharjee, Dr. Anupama Chavan, Dr. Pallavi Rallan
Instructor/s
Course Credit 4
Program and BBA Semester III
Semester
Pre-Requisite Principles of Marketing, Principles of Management
Learning To Understand the theoretical foundations of retailing such as Retail Strategy,
Objectives Merchandising Management, Category Management, Store Management, and Retail
Pricing. - PLO1
To acquire conceptual clarity of the various functional areas of retailing such as
SCM, EDI, RFID, VMI,CPFR, HR issues in retailing, CRM, financial implications of
retail decisions, retail promotions, etc. - PLO2
To understand the various evolving formats of retailing: online and offline - PLO3
To make sense of the evolving external environment and competitive factors to
make better strategic decisions. - PLO4
Analysis and interpretation of the various kinds of data used to make effective
decisions in retailing at an operational level. - PLO5
Learning  Students will gain a conceptual understanding of the various retail concepts
Outcomes and theoretical foundations. (CLO1)
 Students will understand the role of technology, AI, etc. as well the
functional areas in various formats of retailing (CLO2)
 Students will know the best practices of retailing such as planning,
merchandising, category management, store management, etc. in various
formats of retailing. (CLO3)
 Students will learn the retail strategy development process to adapt to
changing external environment and industry competition. (CLO4)
 The contemporary issues in retailing like retail analytics, green retailing,
ethical issues in retailing, new formats of retail, etc. (CLO5)

Course This is an introductory course in Retail Management to acquaint students with the
Description various operational and strategic aspects of managing a retail business (offline and
online retailing).
Evaluation Specific Assessment % AOL Intended CLOs to be
Pattern Methods / Task Weightage Instrumen Assessed
ts
CL CL CL CL CL
O1 O2 O3 O4 O5
Class Tests 20 (40%) Questions, þ þ
Problems,
Cases.
Project & 20 (40%) Presenting þ þ
Presentation (15+5 = 20) a Report
Assignment 10 (20%) Problems, þ þ þ þ þ
Cases

1
 Course Session Plan
Session Topics / Module Chapters (Mention Page
Numbers) / Articles / Cases /
Material and Activities
Mention Topic / Module with Learning
Outcome
1 to 10 Introduction to Retail Management
Module 1: INTRODUCTION TO WORLD OF Lectures, PowerPoint
RETAILING presentations, Pre reading notes,
Case discussions, Quiz
Topics:
Definition (Retail and Retailer), Functions of Retailing Management by Michael
retailer – role in supply chain, Economic and Levy, Barton Weitz and Dhruv
social significance of retailing Grewal. 10th Edition
Chapter 1, Pages 4 to 11

Introduction – Global and Indian Scenario, Retailing Management by Michael

Growth Statistics Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 1
Pages 14 to 23
and
Retail Management by Gibson
Vedmani
Chapter 1, Pages 3-9
Unorganized and Organized Retail, Government Retail Management by Gibson
and Retail sector in India Vedmani

Chapter 1, Pages 3-9

Retail Formats – Retailers Characteristics, Food Retailing Management by Michael

Retailers, General Merchandise Retailers Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 2
Pages 30 to 61
Service Retailing, Non-store retailing Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 1
Pages 56 to 58
Theories of Retailing – Environmental, Cyclical: Retail Management by Berman,
Wheel of retailing (only two Theories) Evans & Chatterjee, 13th Edition
Pages 131 to 138
Retail Life cycle Retail Management by Berman,
Evans & Chatterjee, 13th Edition
Pages 134 to 136
Evolution towards Multichannel Retailing Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 3
Pages 66 to 82

2
 Understanding Retail Shopping Behavior Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Learning Outcome: Grewal. 10th Edition
Understanding retailing and retail market Chapter 4
decisions, importance of retailing, types of Pages 84 to 113
retailers, importance of multichannel/Omni
channel retailing in today’s market scenario,
understanding how consumers buy products,
understand consumers choice of retailers,
channels and merchandise

11 to 30 Module 2: RETAILING STRATEGY AND Lectures, PowerPoint

PLANNING presentations, Pre reading notes,
Case discussions, Quiz

Topic: Retail Strategic Planning Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 5

Pages 120 to 144

Elements of Retail Strategy Retail Management by Berman,

Evans & Chatterjee, 13th Edition
Chapter 3
Pages 71 to 74
Sustainable competitive advantage Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 5
Pages 124 to 127

Growth strategies, Global growth Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal, 10th Edition,
Pages 132-136

Strategic planning process Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 5
Pages 168 to 180

Retail Location Planning Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 8
Pages 200 to 223

Types of location – Free standing, Centre of Retailing Management by Michael

Business District, Shopping centers, Non- Levy, Barton Weitz and Dhruv
3
traditional Locations Grewal. 10th Edition
Chapter 8
Pages 200 to 223

Retail site location, Evaluating specific areas for Retailing Management by Michael
location Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 8
Pages 200 to 223

Estimating sales potential of a new store Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 8
Pages 200 to 223

Huffs gravity model - only Problems Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 8
Pages 200 to 223

IT in Retail Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 9
Pages 226 to 249

Strategic Advantage through efficient SCM, Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 9
Pages 226 to 249

Strategic Advantage through efficient EDI, RFID, Retailing Management by Michael

VMI,CPFR Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 9
Pages 226 to 249

Retail Logistics Strategic Advantage through Retailing Management by Michael

supply chain, Logistics, Reverse Logistics Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 9
Pages 226 to 249

Retail Finance: The Strategic Profit Model Retailing Management (Global

Edition) by Barry Berman, Joel
Evans, Patrali Chatterjee Pages
Pages 319-320

4
 HRM: Issues in retail HRM Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 15
Pages 398 to 423

Service and CRM: Customer Service approaches, Retailing Management by Michael

CRM Process Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 10
Pages 250 to 270

Retail Research Retail Management, Gibson G.

Vedamani
5th Edition, Chapter 26
Pages: 345 to 354

Franchising in Retail Retail Management, Gibson G.

Vedamani
5th Edition, Chapter 25
Pages: 337 to 344
Franchising in Retail- Case Study Retail Management, Gibson G.
Vedamani
5th Edition, Chapter 25
Pages: 337 to 344
Learning outcome:

Review the different strategic decisions made by

the retailers-Understand the development of
retail market strategy, importance of location
planning, growing influence of IT/AI on retail
decisions, examine the different approaches wrt
to retail in HRM, CRM, Market research

31 to 50 MODULE3: MERCHANDISE MANAGEMENT Lectures, PowerPoint

Topics: presentations, Pre reading notes,
Case discussions, Quiz

Retailing Management by Michael

Merchandise planning Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 11
Pages 272 to 311

Buying Organization, Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 11
Pages 312 to 339

5
Category Management Retailing Management (Global
Edition) by Barry Berman, Joel
Evans, Patrali Chatterjee Pages
Chapter 14
Pages 376 to 378

Merchandise Management process Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 11
Pages 272 to 311

Open to buy system Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 11
Pages 272 to 311

Merchandise Buying Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 11
Pages 272 to 311

Brand Alternatives, National brands and private Retailing Management by Michael

labels Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 12
Pages 313 to 322

Retail Pricing: Pricing Strategies Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 13
Pages 340 to 362

Setting retail price, Pricing Techniques Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 13
Pages 340 to 362

Retail brand management Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 14
Pages 366 to 397

Retail Communications Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
6
Learning Outcome: Understand different Chapter 14
tactical merchandise management decisions to Pages 366 to 397
implement retail strategy- overview of
merchandise planning process, sales forecasting,
assortment planning, merchandise buying,
factors affecting pricing and branding decisions

MODULE 4: STORE MANAGEMENT Lectures, PowerPoint

presentations, Pre reading notes,
Topics: Case discussions, Quiz
Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Store Management Grewal. 10th Edition
Chapter 15
Pages 398 to 416

Retail store operations Retail Management, Gibson G.

Vedamani
5th Edition
Chapter 17
Pages: 225 to 237
Responsibilities of Store Managers Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 15
Pages 398 to 416

Store Design - Objectives Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 16
Pages 426 to 459

Store Design Elements: Store Layouts, Signage Retailing Management by Michael

and Graphics, Feature Area Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 16
Pages 426 to 459

Space Management Retailing Management by Michael

Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 16
Pages 426 to 459

Visual Merchandising: Retailing Management by Michael

1. Fixtures Levy, Barton Weitz and Dhruv
2. Presentation techniques Grewal. 10th Edition
Chapter 16
Pages 426 to 459

7
 Website Design Retailing Management by Michael
Levy, Barton Weitz and Dhruv
Grewal. 10th Edition
Chapter 16
Pages 426 to 459

Mall Management Retail Management, Gibson G.

Vedamani
Learning outcome: 5th Edition
Focus on implementation issues associated with Chapter 8
store management, managing store employees, Pages: 101 to 110
controlling costs, merchandise presentation and
providing customer service

51 to 60 MODULE 5: NEW TRENDS IN RETAILING Presentations/ Cases Studies/

Topics Latest Literature/Research
Articles/Research
E-commerce and Recent trends in Retail- Papers/Reference Books
Concepts
E-commerce and Recent trends in Retail: Cases/ Presentations/ Cases Studies/
Presentations Latest Literature/Research
Articles/Research
Papers/Reference Books
Innovations in Retailing- Concepts Presentations/ Cases Studies/
Latest Literature/Research
Articles/Research
Papers/Reference Books
Innovations in Retailing: Cases/ Presentations Presentations/ Cases Studies/
Latest Literature/Research
Articles/Research
Papers/Reference Books
International Retailing - Concepts Presentations/ Cases Studies/
Latest Literature/Research
Articles/Research
Papers/Reference Books
International Retailing: Cases/Presentations Presentations/ Cases Studies/
Latest Literature/Research
Articles/Research
Papers/Reference Books
Ethical aspects in retailing and green retailing: Presentations/ Cases Studies/
Concepts Latest Literature/Research
Articles/Research
Papers/Reference Books
Ethical aspects in retailing and green retailing: Presentations/ Cases Studies/
Cases/Presentations Latest Literature/Research
Articles/Research
Papers/Reference Books
Use of social media and mobile marketing for Presentations/ Cases Studies/
customer communication: Concepts Latest Literature/Research
Articles/Research
Papers/Reference Books
8
 Use of social media and mobile marketing for Presentations/ Cases Studies/
customer communication: Cases/Presentations Latest Literature/Research
Articles/Research
Learning outcome: Papers/Reference Books
Learn about the current trends in retailing

Prescribed Text Books:

Reading 1. Retailing Management by Michael Levy,

List and Barton Weitz and Dhruv Grewal. 10th Edition
References (2019)
2. Retailing Management by Swapna Pradhan,
6th edition (2020)
3. Retail Management by Gibson G. Vedamani,
5th edition (Last edition, 2017)

References:

1. Retail management Global Edition by

Berman and Evans, 13th Edition (2018)

Prepared by Faculty Approved by Program Approved by Associate

Members Chairperson Deans

Dr. Anindo Bhattacharjee

Dr. Anupama Chavan

Dr. Pallavi Rallan

Approved by I/C Dean –

ASM SOC