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FOR IMMEDIATE RELEASE

Award Winning Customer Experience of Coway Malaysia

Coway Malaysia bagged the CXP Best Customer Experience Award 2021 along with other
accolades

KUALA LUMPUR, 20 January 2022 – In accordance with Coway Malaysia’s brand direction of
Customer Experience (CX), they ensure a wholesome customer experience from the beginning of a
new customer’s journey up until a life-long user experience.

Coway Malaysia was recently awarded the CXP Best Customer Experience Award 2021, Asia’s
regional awards for excellence in customer experience. This recognition reflects on Coway’s well-
rounded approach of customer service while touching the hearts of 2 million customers.

“We are so grateful to win this Customer Experience Award and it is all thanks to each of our
Coway professionals. From our Health Planners (HP), Codys, technicians, careline, planning and
innovation teams as they have brought us to where we are today to be the market leader. We
always prioritise our customers who have supported us throughout our 15 years in Malaysia and
we promise that with Coway’s high-tech products, we will continue to change lives with the best
customer service,” said Mr Kyle Choi, Managing Director of Coway Malaysia.
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Coway has also won two other awards resounding the best customer satisfaction namely the
Trusted Brand Award 2021 and the Asia Halal Brand Award (AHBA) 2021.

Through a consumer-based survey, the Trusted Brand Award reflects overall best customer
satisfaction of product quality and customer service. This is the 7 th year Coway has been
recognised as a company which lives by core human values of trust and assurance.
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As the first water purifier brand in Malaysia to obtain JAKIM’s Halal certificate, Coway Malaysia
prides itself to continue serving high quality products to the Muslim community. This is the fourth
year Coway is recognised by the award and this further strengthens its presence as the industry
leader of home appliances in the international Muslim market.

On top of the CXP, Trusted Brand and AHBA awards, Coway also recently won the Overall
Excellence in Community & Public Health Initiatives under the Company of The Year Award (Home
Appliances) category for the Sustainability & CSR Malaysia Awards 2021.
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Being the Best Life Solution Company, Coway Malaysia hopes to continue providing the best
customer service and solutions that will actively change lives, as customers are the heart of the
company. All these awards are an affirmation and recognition of Coway Malaysia’s milestone and
to serve more Malaysian homes.

For more information on Coway’s awards, kindly visit https://www.coway.com.my/

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About Coway

Established in 1989, Coway has been the indisputable market leader in the manufacturing and
distribution of well-being household appliances in South Korea, thanks to its largest indoor water
purifier manufacturing plant in the world, and state-of-the-art R&D centre in Seoul National
University. Famous for its home products, Coway has been aggressively expanding its business
worldwide and has over 8 million customers across the world. Besides earning recognition for its high-
quality range of products, Coway is also known for its excellent after-sales customer service, and
innovative rental subscription scheme. In year 2006, Coway was introduced into the Malaysia market.
Having been in Malaysia for over 14 years, Coway has reached millions of Malaysian customers and
has
been successfully recognised as The Best Life Solution Company that strives to
provide cleaner water, fresher air and better sleep; encouraging people to “Change Your Life” towards

leading healthier and happier lives.

Issued by GO Communications on behalf of Coway Malaysia

For media enquiries, kindly contact:

GO Communications

Catherine Leonard, Senior Brand Executive Chen Yih Ling, Senior Brand Manager
+6016 667 3064 catherine@gocomm.com.my +6012 339 3452 yihling@gocomm.com.my

Zalfian Fuzi, Client Services Director

+6012 217 7019 zalfian@gocomm.com.my