Question 1

Which of the following statements is true when it comes to developing a web presence for a
business?
Mobile apps enable your customers to purchase your products without being on your
website
That's right, great work! Mobile apps provide customers with a chance to experience your
brand and purchase products without actually being on your website.

Question 2
What is a web server?
doneThat's right! A web server is a computer connected to the Internet that allows you to
'host' a website online.

A computer connected to the Internet with software that allows it to host all the components of
your website

Question 3
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on
the web.
doneGood job! Hyperlinks are used to provide website users with quick access to
different pages across the Internet.
doneHyperlink

Question 4
Which of the following is something you'll probably want to exclude from your website?
doneThat's right, great work! It is great to tell potential customers about your product and
services, but bombarding them with information can often have a negative effect on user
experience.

Question 5
Which of the following is an example of a 'call to action' on a website?
doneThat's right, great work! A Call to Action or CTA, is designed to get your audience to
perform a specific task such as signing up for a newsletter or adding an item to your
online shopping basket. In this case, the CTA is encouraging users to input their
address, so the website can generate a map to guide them from their location to a
physical address.

A 'Get directions to our store' button which when clicked, redirects to a map displaying directions
to the store based on the customer's current address

Question 6
What should you consider when developing your website content?
doneThat's right, great work! When it comes to designing content for your website, the
first priority should be to address what your customers are looking for.
doneWhat your customers are looking for