1) Introduction (Name of company):

Sun Pharmaceuticals was founded by Dilip Shanghvi in 1983 in Vapi

Gujrat. It is largest pharma company in India and the fourth largest
specialty generic pharmaceutical company in the world. Listed on 1994.
Acquired Ranbaxy in 2014. Sun Pharma stood second in the India's
Most Reputed Brands (Pharmaceutical) list in a study conducted by
BlueBytes. Market Capitalisation of sunpharma is 199,060 CR.

2) Vision & Mission:

Mission of the company is to provide high-quality and innovative
medicines to people in the world by leveraging companies strengths fully
with vision of “Reaching People and Touching Lives Globally as A
Leading Provider Of Valued Medicines”
Global Code of Conduct governs every aspect of companies operations.
Sun Pharma is a family of thousands of people, working across many
countries, speaking multiple languages, and all united, with one common
purpose ‘to make good health accessible and affordable to local
communities and society at large’. Through active fieldwork, dedicated
research teams, and in recognition of the efforts who work behind the
scenes to combat illness and disease, the Sun Pharmaceutical Group
helps as many people as possible, to secure their right to good health.

3) Management Team:
Chief Executive officer- Kirti Ganorkar
Senior Vice President- Davinder Singh
Israel Makov Non-Executive Chairman
Dilip Shanghvi Managing Director/ Founder
Sailesh Desai Executive Director
Kalyanasundaram Subramanian Executive Director
Sudhir Valia Non-Independent Non-Executive Director
Gautam Doshi Independent Director
Dr. Pawan Goenka Independent Director
Rama Bijapurkar Independent Director

4) The core organisation structure:

Marketing Strategy of Sun Pharmaceuticals analyses the brand with the
marketing mix framework which covers the 4Ps (Product, Price, Place,
Promotion). There are several marketing strategies like product
innovation, pricing approach, promotion planning etc. These business
strategies, based on Sun Pharmaceuticals marketing mix, help the brand
succeed.
Sun Pharmaceuticals Product Strategy:
Sun Pharma is a leading manufacturer of both pharmaceuticals and
active pharmaceutical ingredients (API). Sun Pharma has been catering
to various therapeutic sectors inclusive of neurology, diabetology,
psychiatry, cardiology, respiratory etc. All these product offerings come
under its marketing mix.
*Sun Pharmaceuticals Price/Pricing Strategy:
Sun Pharma has always try to maintain a reasonable pricing strategy to
meet he needs of the local people. It tries to optimise the operational
cost thus help in maintain affordable prices. The pricing policies followed
by Sun Pharma is on par with the major competitors in its marketing mix.
The consumers are now becoming highly price sensitive. This is a threat
to the company. Sun Pharma produces generic medicines at a very low
cost thus giving it a competitive advantage.
*Sun Pharmaceuticals Place & Distribution Strategy:
Sun pharma is one of the leading pharmaceutical industries spreading its
business worldwide. It has around 19 manufacturing plants in almost 6
continents.
*Sun Pharmaceuticals Promotion & Advertising Strategy:
Sun Pharma follows a very strong promotional and marketing activity in
its marketing mix and focusses on reaching the customers everywhere.
Sun pharma companies Tagline depicts the intentions of the company
and attracts the people. They carry out various television ads ad also
spreads awareness through print medias. Sun Pharma have also earned
awareness through various sponsoring programmes and hoardings etc.

5) Companies expansion on different locations:

Sunpharma has set up manufacturing facilities in Mexico, Bangladesh
and Brazil. Sun pharma has been spending a lot in its R&D projects. Sun
Pharma has its headquarters in Mumbai, Maharashtra. The plants are
located in India, Canada, Egypt, Hungary, Mexico, Us, Brazil, Romania,
Ireland, Morocco, Nigeria, South Africa etc
6) Business of company:
Sun Pharma produce a comprehensive, diverse and highly
complementary portfolio of generic and specialty medicines targeting a
wide spectrum of chronic and acute treatments. Product portfolio
includes generics, branded generics, speciality, difficult-to-make
technology intensive products, over-the-counter (OTC), anti-retroviral
(ARVs), Active Pharmaceutical Ingredients (APIs) and intermediates.
Sun Pharma spreads in more than 100 countries in being responsive to
local treatment needs while continually improving companies global
product offering.
Speciality Medications
Sun Pharma has built a portfolio of patent protected speciality medicines
for global markets. Over the years company have nurtured this evolving
business through increased focus and investments.
Generic Medications
Company provide high quality generic and branded medicines at
affordable costs to patients and doctors in more than 100 countries
worldwide. Company products have the hallmark of technology-based
differentiation and cover the full range of dosage forms, including tablets,
capsules, injectable, inhalers, creams and liquids. Sun Pharma ranks
among the leading companies in different therapy areas.
Over-the-Counter Medications
We provide a range of over-the-counter (OTC) / consumer healthcare
products. Faringosept (sore throat), Revital (vitamins) and Volini (topical
analgesics) are a few of companies flagship OTC brands that are
marketed in several countries globally.
Active Pharmaceutical Ingredients
Company began producing Active Pharmaceutical Ingredients (APIs) in
1995 as a vital input in the manufacture of complex formulations to
facilitate vertical integration. Today list of APIs exceeds 300 which is
used in house as well as marketed to customers in over 60 countries.
Sunpharma manufacture APIs in 14 manufacturing facilities located in
India, Hungary, US, Israel and Australia. Company offer bulk actives,
intermediates and services for custom synthesis.
Sun Pharmaceuticals marketing strategy helps the brand/company to
position itself competitively in the market and achieve its business goals
& objectives.

Let us start the Sun Pharmaceuticals Marketing Strategy & Mix to

understand its product, pricing, advertising & distribution strategies:
Advertising & distribution strategies:

The product strategy and mix in Sun Pharmaceuticals marketing strategy

can be explained as follows:
Sun Pharmaceuticals Product Strategy:
Sun Pharma is a leading manufacturer of both pharmaceuticals and
active pharmaceutical ingredients (API). Sun Pharma has been catering
to various therapeutic sectors inclusive of neurology, diabetology,
psychiatry, cardiology, respiratory etc. All these product offerings come
under its marketing mix. It has always believed on innovating products
and coming up with new medicines with major focus on the growing
chronic therapies. Sun Pharma has a Patent on a medicine for curing
skin lesions. It is gradually shifting towards generic medicines along with
patent expiries and the volume driv…
Sun Pharmaceuticals Price/Pricing Strategy:
Below is the pricing strategy in Sun Pharmaceuticals marketing strategy:
Sun Pharmaceuticals Price/Pricing Strategy:
Sun Pharma has always try to maintain a reasonable pricing strategy to
meet he needs of the local people. It tries to optimise the operational
cost thus help in maintain affordable prices. The pricing policies followed
by Sun Pharma is on par with the major competitors in its marketing mix.
The consumers are now becoming highly price sensitive. This is a threat
to the company. Sun Pharma produces generic medicines at a very low
cost thus giving it a competitive advantage. With their diversified product
line they have been able to meet both high end and low end products.
Also owning a lot of patents under their name has helped them earn a lot
of profits. The Sun Pharma company has succeeded in differentiating
itself as cost leadership.
*Sun Pharmaceuticals Place & Distribution Strategy:
Following is the distribution strategy in the Sun Pharmaceuticals
marketing mix:
*Sun Pharmaceuticals Place & Distribution Strategy:
Sun pharma is one of the leading pharmaceutical industries spreading its
business worldwide. It has around 19 manufacturing plants in almost 6
continents. Recently it has set up manufacturing facilities in Mexico,
Bangladesh and Brazil. Sun pharma has been spending a lot in its R&D
projects and tus leading to various successful endeavours. Sun Pharma
has its headquarters in Mumbai, Maharashtra. The plants are located in
India, Canada, Egypt, Hungary, Mexico, Us, Brazil, Romania, Ireland,
Morocco, Nigeria, South Africa etc
Sun Pharmaceuticals Promotion & Advertising Strategy:
The promotional and advertising strategy in the Sun Pharmaceuticals
marketing strategy is as follows:
Sun Pharmaceuticals Promotion & Advertising Strategy:
Sun Pharma follows a very strong promotional and marketing activity in
its marketing mix and focusses on reaching the customers everywhere.
Sun pharma companies Tagline depicts the intentions of the company
and attracts the people. They carry out various television ads ad also
spreads awareness through print medias. Sun Pharma have also earned
awareness through various sponsoring programmes and hoardings etc.
The Sun Pharma company stresses on niche segment like psychiatry
and lifestyle meds etc helping it to grow fourfold to have a revenue. they
also come up with attractive offers and schemes on meeting the
described sales to its agents and distributors. This completes an insight
into Sun Pharma marketing mix.

7) Profit and loss for past 3 years

PROFIT/LOSS FOR THE PERIOD 2,139.70 3,211.14 816.60

Profit
Year after tax
2021 2139.7
2020 3211.14
2019 816.6