PROFA.

ME MARGARETH RAMOS TEIXEIRA MIYAMOTO (ENGLISH)

Name: Emily de Oliveira RA: 1680972013052 Group: SEGNA5

Page 36
A) WHICH OF THESE STATEMENTS DO YOU AGREE WITH? WHICH DO
YOU DISAGREE WITH? WHY?
1) There are no new ideas.
I disagree because new ideas always come up.

2) Most of the best ideas are discovered by accident.

I disagree, actually the best ideas are thoughts that were in the background and
took time to process.

3) Research and development is the key to great business ideas.

I agree, it is necessary to understand about the topic for ideas to emerge.

4) There is nothing wrong with copying and improving the ideas of others.
I agree as long as the author of the main idea is credited.

5) The best way to kill an idea is to take it to a meeting.

I disagree, in a meeting you can have opinions from different points of view,
which can improve your idea.

B) DISCUSS THESE QUESTIONS.

1) What do you think are some of the best ideas in the last 20 years?
Thanks to technological advances, several great ideas have emerged, but the
one that catches my attention at the moment is blockchain and IoT.

2) What is the best idea you have ever had?

The construction of the hydraulic Wall-E robot.

3) Which creative person do you most admire? Why?

The person I most admire is Marina Abramović, as her performances are
always extraordinary.

4) What should companies do to encourage new ideas?

Proposing flexible routines, so that the employee does not work under pressure
all the time, and rewarding the employee for new ideas.
A) MATCH THE WORD PARTNERSHIPS (1-6) TO THEIR DEFINITIONS (A-
F).
1 to take advantage of an
opportunity
2 to raise some body's status
3 to enter a market
4 to extend a product range
5 to meet a need
6 to make a breakthrough
a) to offer a larger variety of goods
b) to do or provide something that is
necessary
c) to do something when you get the
chance to do it
d) to make an important discovery or
change
e) to start selling goods or services in a
new area
f) to make somebody look or feel more
important
 Page 37

B) READ THIS EXTRACT FROM A TALK BY THE HEAD OF A RESEARCH

AND DEVELOPMENT DEPARTMENT. THEN COMPLETE THE GAPS (1-6)
WITH THE CORRECT FORM OF A WORD PARTNERSHIP FROM EXERCISE
A.

Great ideas are generated in different ways. Sometimes an idea may simply be
when a
company take advantage of an opportunity1 to extend a product range2, to
offer more choice to existing customers. Or a great idea could allow a company
enter a market3 which was closed to it before.

Companies which are prepared to spend a lot on R&D may make a

breakthrough4 by having an original idea for a product which others later copy,
for example Sony and the Walkman.

On the other hand, some products are developed in response to customer

research. They come from customer ideas. These products are made to meet
a need5, to satisfy consumer demand. Or the product does something similar to
another product, but faster, so it saves time. Some people will buy new products
because the product raise some body's status6 - gives them a new, more
upmarket image.
 Page 38

D) DISCUSS THESE QUESTIONS IN PAIRS.

1) Which of the ideas do you find the most interesting? Why?

Google's, as it is a facilitator in the communication and understanding of
different languages.

2) Which idea do you think will be the most profitable?

Google's idea covers the general public and is not specific like the others,
making it easier to popularize and thus making more profits.

3) Which idea will reach the most markets?

Google's, as it covers all audiences.

4) Can you think of any problems any of the ideas might have?
Gold machines will have a lot of visibility for possible robberies.